Delivered 9+ ROAS for Eczema Skincare Brand As Paid Ad Expert

Client: Drought Secret

URL: https://droughtsecret.com

Niche: Skincare

Service: Google Ads, Shopping Ads & Meta Ads

About Client

Drought Secret is a skincare brand that offers natural solutions to eczema, dry patches, and sensitive skin. Their flagship product line, including the popular “Eczema Calm Butter,” is aimed at customers looking for effective skincare. 

Even though the brand had strong product-market fit, a more effective ad strategy was needed to convert high-intent buyers, increase purchase frequency, and drive sustainable revenue growth. They failed to achieve consistent results from their previous advertising efforts, leading to declining sales growth. That’s when they approached Ishant Sharma, a Paid Ad Expert, to develop and scale an effective marketing strategy that would boost sales and increase ROAS.

To boost sales for your skincare brand, here is a must-follow checklist.

Client Feedback

Challenges

• Lack of visibility in a highly competitive market for eczema skincare.
• Inefficient ad spending with inconsistent conversions across platforms.
• Unstructured ad account without a defined marketing funnel.
• There was no optimization for intent-based keyword ranking in the shopping feed.
• Generic creatives have a low CTR because they do not address emotional pain points.
• There is a lack of consistency in ROAS, making it difficult to scale profitable operations.

How Ishant Sharma Generated 900%+ ROAS as a Paid Ad Expert for an Eczema Brand

Our full-funnel PPC strategy included Meta Ads, Google Search, and Google Shopping applications to maximize profits. Here’s how we achieved a 9x+ ROAS:

1. Deep Audience Insight & Pain-Driven Positioning

As a first step, we segmented audiences based on their eczema triggers (itching, flare-ups, dry patches on the skin, and seasonal dryness). Consequently, we were able to:

• Identify emotional relief and problem-solving messaging.
• Present Drought Secret as an eczema skin care solution natural and soothing.
• Consider keywords like “eczema calm butter,” “fast relief for eczema,” and “natural eczema skincare.”
• Make buyer personas for: parents purchasing for children, chronic eczema sufferers, and seasonal shoppers.

2. Full-Funnel Meta Ads Structure for Scalable Growth

Our funnel-driven approach nurtures cold users into high-intent buyers:

• TOF (Awareness): Creative hooks focused on eczema discomforts.
• MOF (Consideration): Videos that feature testimonials and reviews increase trust.
• BOF (Conversion): Offering retargeting with urgency.
• Implemented A/B creative testing for increased CTR and lower CPC.
• A warm remarketing campaign was implemented for users engaging with Reels and product pages.

Outcome: Scaling multiple ad sets profitably with 11x-12.57 ROAS.

3. Google Search Ads Targeting High-Purchase Intent Queries

Our focus was to reach bottom-of-funnel buyers:

• Search terms like “best eczema cream for adults,” “calming balm for eczema,” “eczema soothing butter.”
• Built SKAG-based (Single Keyword Ad Groups) campaigns to increase relevancy.
• Utilized ad extensions such as reviews, pricing snippets, and trust badges.
• Utilized automated bidding once baseline performance stabilized to boost conversions.

Impact: £3.75 cost per conversion and 9.63x ROAS on Search campaigns.

Read more about driving sales for your small business with PPC services.

4. Google Shopping Feed Optimization for Visibility & Trust

The Shopping feed was completely restructured to help dominate top placements:

• Added keywords with pain-intent to the product titles (eczema relief, calm butter).
• Integrate real customer reviews to build trust.
• Enhanced product images to emphasize uses and benefits.
• Achieved competitiveness through pricing comparison insights.

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5. Creative Testing with Review-Focused Proof Elements

Boosting buyer confidence required a strong focus on authenticity:

• Using “Before & After” eczema patient testimonials.
• Highlighted “530+ Google verified reviews” in creatives.
• Rotated hooks like “itch-free sleep,” “stops flare-ups faster,” and “doctor-tested relief.”
• Used motion-based ads and user-generated content to increase retention.

6. Continuous Scaling with Bid Optimization & Profit Margin Tracking

We implemented a scaling strategy for data responses:

• Increased budgets on high-performing ad sets with 10x+ ROAS.
• Spend was reallocated to higher-AOV segments, with low-performing placements dropped.
• Monitored spend vs return daily to ensure profit targets were met.
• Created lookalike audiences from high-value purchasers.

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Results Generated by Ishant Sharma: PPC Ads Expert

• 9.63+ Google Ads ROAS
• £3.75 cost per conversion
• 35.7K purchases generated via Google campaigns
• Meta Ads ROAS averaged 9.44
• Multiple ad sets achieved 11x to 12.57x ROAS
• Achieved consistent top placements in Google Shopping

Conclusion

Ishant Sharma transformed Drought Secret’s PPC performance from inconsistent to scalable and profitable by reorganizing the entire paid advertising ecosystem. By turning experimental spending into intentional, conversion-led advertising, Ishant helped the brand generate 9x+ ROAS across multiple campaigns.