How Meckavo Sports Generated Genuine Leads at a Lower Cost
Ishant
Published : March 17, 2025 at 12:20 pm
Updated : February 1, 2026 at 6:28 am
Ishant
Client: Meckavo Sports
Niche: Sports Equipment & Apparel
Project Timeline: 5 Months
Service Used: Google Ads & Facebook Ads
Budget : 35,00,000 INR
Challenge
Meckavo Sports struggled with generating genuine leads from their paid ad campaigns. Despite investing in Google Ads and Facebook Ads, the business faced issues like high cost per result, low conversion rates, and unqualified leads who were not serious buyers. The cost per conversion was too high, affecting their ROI.
Their primary concerns:
- High cost per conversion: Their ad spending was climbing, but the return on investment remained low.
- Unqualified leads: Many inquiries weren’t from serious buyers, leading to wasted time and effort.
- Inefficient ad spend: The budget was spent on campaigns that weren’t performing well.
Meckavo Sports knew they had a strong product, but their ads weren’t reaching the right audience. The business needed a targeted approach to filter out non-serious leads and maximize their return on investment (ROI).
That’s when they turned to Hustle Marketers for a solution.
Solution
After analyzing their existing campaigns, we identified key areas where Meckavo Sports could optimize their ad performance. Our PPC approach focused on precision targeting, budget reallocation, and continuous campaign optimization.
- Eliminating Low-Intent Clicks
One of the biggest challenges was that Meckavo’s Google Ads were attracting visitors who weren’t ready to buy. Broad, generic keywords were bringing in irrelevant traffic, causing a high cost per conversion without meaningful returns.
To fix this, we:
- Removed non-performing, low-intent keywords that were driving unqualified clicks
- Prioritized long-tail, buyer-intent keywords to attract customers actively looking to purchase
- Implemented negative keywords to prevent ads from showing for irrelevant searches
By making these adjustments, we significantly reduced unnecessary spending and improved lead quality.
- Refining Facebook Ads Targeting
Meckavo’s Facebook Ads were too broadly targeted, leading to a high volume of clicks but low conversions. The audience included people who engaged with sports content but weren’t necessarily interested in purchasing sports equipment.
To improve targeting, we:
- Created custom audiences based on user behavior, focusing on sports enthusiasts, athletes, and coaches
- Used lookalike audiences based on past customers to reach more high-converting leads
- Excluded low-engagement segments to ensure the budget was spent only on potential buyers
As a result, the ads started reaching genuine sports buyers rather than casual browsers, improving lead quality and conversion rates.
- Location-Based Keyword Targeting
We implemented location-specific keyword targeting in Google Ads to attract customers in high-converting regions. By prioritizing searches from areas with a strong demand for sports equipment, we ensured ad spending was allocated to locations most likely to drive sales. This helped increase conversion rates while keeping CPC efficient.
- Revamping Ad Copy & Creatives
We restructured their ad messaging to emphasize Meckavo’s unique selling points—from product quality to affordability—ensuring that ads resonated with potential customers.
- Budget Reallocation for High-Performing Ads
Instead of spreading the budget thin across underperforming campaigns, we paused low-ROI campaigns and redirected the spending to high-converting ads, maximizing impact without increasing costs.
- A/B Testing & Continuous Optimization
Instead of setting up campaigns and leaving them to run, we focused on constant improvements through testing and data-driven decisions.
Our optimization process included:
- Testing multiple ad variations (images, headlines, CTA buttons) to determine what worked best
- Adjusting bidding strategies based on performance trends to lower the cost per lead
- Monitoring data weekly to make real-time adjustments and prevent budget waste.
With continuous refinement, we gradually lowered the cost per conversion while increasing the number of qualified leads—a winning formula for sustainable growth.
Results
The impact of these strategic changes was massive:
- Achieved a better ROI by focusing on high-intent traffic
- More genuine leads that actually converted into customers
- Cost per conversion reduced to ₹122, making lead generation more affordable
- Higher ad engagement, Qualified leads and conversion rates
Client Testimonial:
I had the pleasure of working with Ishant, a highly skilled Google Ads expert, and I am thoroughly impressed by his expertise and results-oriented approach. He brings a deep understanding of Google Ads to every project, consistently focusing on optimizing campaigns for the best outcomes. Ishant’s dedication to excellence and his ability to stay concentrated on delivering results make him an invaluable asset. I highly recommend him to anyone seeking a true professional in Google Ads.
Conclusion
This project showcases why Ishant Sharma is widely recognized as a top Google Ads expert and Meta Ads specialist in the digital marketing industry. As the founder of Hustle Marketers, GoogleAdsSpecialist.co, and a Top-Rated Plus freelancer on Upwork, Ishant delivers performance-driven ad strategies that consistently lower ad spend while increasing qualified leads and conversions for brands across the globe.
