Best E-commerce PPC Agency  

Ecommerce PPC is paid advertising where an online store pays each time someone clicks its ad. For most stores that means Google Shopping, Performance Max and Search, plus Microsoft Shopping and Meta Ads. Product ads pull titles, prices and images from your product feed, so feed quality affects results as much as bids do. For Shopping on its own, see our Google Shopping agency service.

As an ecommerce paid search agency, we audit your ad accounts, Merchant Center feed and conversion tracking, then build and manage Shopping, Performance Max, Search and Meta campaigns for Shopify, WooCommerce, Magento and BigCommerce stores. Ongoing work covers product grouping, bids and budgets, search term cleanup, ad copy and creative tests, and reporting tied to store revenue.

Our management fee is $600 to $800 per platform per month, separate from your ad spend, which you pay directly to Google, Microsoft or Meta. Engagements are month to month with no lock-in. The exact fee depends on catalog size, the number of campaigns and how much feed work the store needs.

Enough for each campaign to collect steady conversion data, because automated bidding needs sales to learn from. We size the starting budget from your margins, average order value and current conversion rate, then scale the products and campaigns that clear your break-even ROAS rather than raising the whole budget at once.

Usually yes, with clear roles. Shopping and Performance Max cover product searches and discovery, while Search catches brand and specific high-intent queries. We separate brand from non-brand traffic and check search term reports so the campaign types do not hide each other’s results.

Sometimes, but rarely on its own. Performance Max works best with a clean feed, enough conversion data and strong assets. Many stores still need Standard Shopping or Search for control over key products and brand terms. We decide the mix from your account data, not a template.

Yes. We fix disapprovals and policy issues, improve product titles and attributes using real search demand, check that prices and stock match your site, and add custom labels so products can be grouped by margin or performance. Feed fixes often lift results before any bid change.

It depends on your margin. Your break-even ROAS is 1 divided by your gross margin, so a store with a 40% margin breaks even at 2.5. A good target sits above that and leaves room for profit, which is why we set ROAS targets per product group instead of one figure for the whole account.

Start with the products that have margin, stock and proven demand, and keep the rest in a lower-priority campaign so you can still learn from them. We review performance by product and move budget toward items that sell profitably, instead of letting a few products absorb most of the spend.

Month one is the audit, tracking checks and feed fixes, agreed in a written plan before campaign changes. Google’s automated bidding needs a learning period after major changes, so we judge new campaigns over weeks, not days. Most stores get a fair read on results after two to three months.

Yes. The Google Ads, Microsoft Ads and Meta accounts stay in your name, and we work through the access you grant. If you stop working with us, your campaigns, conversion history and data stay with you. There is no long-term contract.

Most growing stores benefit from both. PPC brings sales from day one and shows which products and search terms convert, while SEO builds traffic you do not pay for per click. We use paid search term data to guide ecommerce SEO priorities so both channels work from the same demand.

No honest agency can. ROAS depends on your margins, prices, competition, stock and tracking quality. We agree targets and how they are measured before we start, report against them every month, and tell you plainly when a product or campaign is not worth the spend.

No. PPC management is month to month at $600 to $800 per platform per month, billed separately from your ad spend, so you can stop at the end of any month.

You get a clear monthly report built around leads, calls, sales or revenue, showing spend, cost per conversion, what we changed and what we plan next. You can also see live results in your own ad accounts at any time.

Our team is based in Zirakpur, India, and manages accounts for clients worldwide, including the US, UK, Canada and Australia. Founder Ishant Sharma, who has worked in Google Ads since 2013, stays involved in strategy on client accounts.

Profit metrics first: revenue against your break-even ROAS, what is left after ad spend, and revenue from new customers. Then the numbers that explain them: conversion rate, average order value, impression share on your best products and the share of spend going to products that never sell. ROAS alone can rise while profit falls, so we report it next to margin. Our break-even ROAS guide shows the math.

Usually both, with different jobs. Google Shopping, Search and Performance Max reach people already searching for your products. Meta Ads create demand with image and video creative and suit remarketing and product launches. We start where the data shows your buyers are, and judge each channel against the same break-even ROAS rather than each platform’s own attribution.

Yes. Lead generation PPC is mostly keywords, ads and landing pages. Ecommerce PPC also runs on a product feed: titles, prices, availability, GTINs and custom labels decide which products show in Shopping and Performance Max, and Merchant Center policies can switch products off. Margins differ by product too, so bids are set by product group, not one account-wide target.

We scale in steps, not jumps. New Search campaigns start on exact match for roughly the first 15 days so the account builds clean conversion data, with negative keywords set at account level in phrase and exact from day one. Performance Max takes the broad reach once that data exists. When ROAS has held steady for about 30 days we move to target ROAS and raise the target in 15 to 20% steps, checking every step against break-even ROAS.

We leave live campaigns alone so they do not drop back into learning. New customer growth gets its own campaign that excludes your existing customer list, which shows what a first-time buyer really costs. If that campaign beats break-even on new customers, budget moves to it gradually.

Prepare the feed and bidding before the traffic arrives. Submit Merchant Center promotions early, because Google reviews every promotion against its policies before showing it. Raise budgets ahead of peak days so campaigns are not capped when demand spikes. For a short, sharp jump in conversion rate, a seasonality adjustment tells Smart Bidding in advance; Google says these are ideal for short events of 1 to 7 days and may not work as well beyond 14 days. After the sale, remove the adjustment and bring budgets back down.

A consultant suits a store with an in-house marketer who needs an expert audit, a strategy and occasional reviews. An agency suits a store that wants the work done every week: feed fixes, search term reviews, bid and budget changes, creative tests and reporting. If you only need advice, see our PPC consultant service.

Yes. Alongside Google, Microsoft and Meta Ads, we now manage Amazon Ads and Walmart Connect campaigns, at USD 300 a month per account. Each marketplace counts sales its own way, so we report marketplace results separately from your store’s results. Our guide to improving ROAS in retail media explains the differences.

Manager access to Google Ads, Merchant Center, GA4 and Tag Manager, plus Microsoft and Meta if they are in scope, a staff account on your store, and your product margins or cost of goods. The full checklist and our first 90 days are set out above.

Both, where you share cost of goods or margin data. POAS (profit on ad spend) compares profit, not revenue, with ad spend, so it shows what ROAS can hide: a 4x ROAS on a product with a 20% margin is below its break-even ROAS of 5 and loses money. We report ROAS against your break-even ROAS by product group. Our break-even ROAS guide covers both formulas.

Yes. We run both from one product feed source, with a separate budget for each platform and a one-time campaign import into Microsoft rather than a scheduled sync, so Google budget changes do not carry over. Brands include ArmorPoxy and ArmorGarage. See how we run Google and Microsoft Shopping together.