How a Philippines-based beauty brand achieved 192% online sales growth with Hustle Marketers
December 1, 2022 at 4:10 pm
Introduction:
One of the most popular beauty & personal care brands in the Philippines, Piel Beauty & Health (Pielbh) focuses on routine skincare amidst the hectic lifestyle of women in the country. Their products are made using just natural ingredients. The focal point of Pielbh is to promote self-care and improve the well-being of women.
With Hustle Marketer’s smartly curated promotional strategies, the brand witnessed a boost in its online sales in a short period. The continued efforts by the team in enhancing the brand identity and overcoming the challenges with Google Ads went a long way in shaping Pielbh into what it is today.
Challenges:
With the immense competition in the beauty industry, Pielbh lacked in establishing a brand image and trust with the consumers. They were in dire need of fair assistance to bridge the gap between their products and their target market. Moreover, the then-existing campaigns of the brand were facing sub-par conversion tracking and underperformance of funnels. The performance of Facebook Ads was highly disappointing due to a perpetual diminishing audience.
The team of Hustle Marketers took all the challenges in their stride and swore to work by their sweat to transform Pielbh into the best.
- Refashioning Brand Identity: Hustle Marketers sorted one of the main issues by completely rebranding. The team helped establish a brand that connects directly with the target market- the women caught up in their daily routines. The original brand taglines were modified to make them more promising and attractive. Earlier, the brand focused on just vanity. Now, it emphasizes adding to the well-being of women.
- Boosting Conversion Rate through Google Ads: Being of the most dynamic tools, Google Ads can change the face of any business if used tactfully. Initially, the brand’s conversion rate was poor. The Hustle Marketers, with their thorough research, identified the appropriate keywords and ad groups having a faster conversion rate. Consequently, the optimization helped achieve an above-average conversion rate and saved Pielbh from wasted ad spending.
- Amplifying Online Orders through Facebook Ads: With a robust Facebook advertising strategy, Pielbh fetched appreciable online orders on Facebook through personalized ads. Earlier, the content of the ads was repetitive resulting in a stagnant response. Hustle Marketers were able to spot the nerve and worked on strategizing as well multiple A/B testing. This way Pielbh garnered a more positive response and even escalated the percentage of returning online customers.
- Supercharge Organic Ranking through SEO: Hustle Marketers also provided Pielbh with a seamless user experience on their website. The team earnestly worked on building a quality-backlink strategy and transformed the website into the mobile-friendly one. It significantly improved the websites’ ranking in organic search. Moreover, redesign of the website and blog content optimization was taken care of to increase brand awareness.
Results:
Following the launch of an updated Pielbh, the increase in client response was terrific. The online sales on the Facebook shop alone saw a staggering rise of 192 percent. The overall online sales grew by 59 percent in just one month. Through strategic refinements in Facebook and Google Ads, Pielbh saw a 17 percent rise in online store sessions. While ads brought a significant impact, improvement in SEO also led to a 5 percent rise in returning customers, thereby boosting brand loyalty.
Impressed with the results in such a less time? Connect with Hustle Marketers today and get your business to do the talking.
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