See How Our Dedicated Media Buyer Scaled Digital Marketing Agency From USA
December 21, 2022 at 4:24 pm
Clients often don’t understand how to advertise their products/services or scale their business and often end up wasting money on the ads rather than investing in them. To help such clients with their marketing strategy, we come into the picture. Hustle Marketers was established with a strategic approach to result-oriented ads and generating profitable revenue for the clients. Our digital marketing strategies have proven to be beneficial for the growth of different businesses. Surely there is competition in the online marketing space but implementing new creative initiatives to help push the businesses has become our forte.
Hustle Marketers deal with both Google and social media ads. We are a digital marketing agency that handles multiple clients with different niches. With different clients, different challenges come to light. In most of the campaigns, there are no right keywords, or in some, the ad structure is super messy it becomes challenging to audit the campaign.
The major challenge is when there is no correct audience funnel targeting due to which ads often bring low-quality traffic which is far from getting converted. All the more, there is no such strategy to bring profitable revenue in just a week. Every strategy that is used, needs time to align with Google’s or any other platform’s algorithm which is what should be understood by the people who are running ads and expecting fast results.
Google: Before advertising, we first analyze the business website and if there is any scope for improvement in the website as it is important for it to have a friendly user interface so that people can easily interact with the website via ad and are more likely to get converted.
Apart from website analysis, the main thing to keep in mind is to research thoroughly for the relevant keywords and target accordingly. Without the right keywords, a lot of a website can experience a lot of irrelevant traffic.
The type of campaigns to be structured depends on the niche of the business. If the business is service-based and their main goal is to obtain form fill-ups or get calls, we will opt for a lead gen campaign and a call campaign to fulfill our goals.
But if the business is an eCommerce platform and its main goal is to target the potential customers who make a purchase, we will opt for a shopping campaign.
Usually, campaigns take 5-7 days in the learning stage when Google Algorithm is analyzing the ads and once they are eligible to run completely, that is when it is suggested to make the necessary changes in the campaigns.
Along with a search and shopping campaign, we make sure that your brand value grows altogether, hence we start a brand awareness campaign so that people get to know the brand and gain some trust in the products/services being provided.
Once all the campaigns are set up and there is enough data in the ads, we move forward with the dynamic remarketing campaign to retarget the previous visitors on the website. This practice captures the audience and encourages them to make a purchase again.
We structure the campaigns in a way that they are not messy, there are relevant audiences and keywords retargeted, and there is reduced insufficiency.
With the constant optimization in the campaigns, we start to see an increase in the traffic, CTR improves over time and the results graph goes up. We keep a close eye on the campaigns to achieve profitable revenue for our clients.
For our first client – who dealt with chiropractor practices, we put all our efforts into improving from achieving 5 conversions to achieving almost 35+ conversions per month. The cost per conversion was reduced and we were able to maintain a profitable revenue for them.
Once the conversions started to roll in for different clients, we gained trust among different clients. For several businesses, we started with having no conversions to having 50+ conversions per month and generated a revenue 5X more than they were getting.
We are now working with 20+ clients, all having a different niche and getting profit for their business.
If you are also clueless about how to advertise your products to generate significant revenue, think no more and contact the best digital marketing agency.