How Hustle Marketers Empowered Fluffy Fur PH to achieve 6x Growth in Sales
Ishant Sharma
Published : January 1, 2023 at 5:18 am
Updated : May 20, 2025 at 9:15 am
Ishant Sharma
Ishant Sharma is a Google Ads and Meta Ads specialist, SEO strategist, and paid media expert with over 10 years of experience in digital marketing. He’s passionate about search trends, performance marketing, and the evolving ad ecosystem. Known for his analytical mindset and creative edge, Ishant writes to simplify complex topics and stay ahead of digital shifts.
Overview:
Fluffy Fur PH is a Philippines-based local pet brand. They offer a plethora of products for furry friends ranging from snack bites to vegan paw balms. The brand promises to deliver 100% pure pet treats at an affordable rate. Fluffy Fur PH also partners with communities to aid rescued dogs and cats.
While their returning customer rate was fairly acceptable, Fluffy Fur PH was casting around for the best strategies to amp up their revenue. That’s when Hustle Marketers came in.
Challenges faced by the brand:
Facing a tough time in tracking user engagement and low traffic on their website, Fluffy Fur PH were encountering the error-prone ROI of their efforts. Additionally, their overly saturated Google ads derailed their online reach. From obstructions in lead conversion to the content they were producing, the digital marketing technicalities in an organized manner were missing from their brand.
The team of Hustle Marketers identified the problems at hand and embarked on a 45-day journey to transform Fluffy Fur PH’s marketing tactics.
Solutions offered by Hustle Marketers:
- Rebuilding Google Ad Words campaign: Hustle Marketers began with a rudimentary approach to boost brand awareness through Google Ads. Earlier, the brand struggled to reach the target audience due to poor ad positioning and diversified keywords. The team utilized Shopping Ads and Search Ads to let the brand products rank top of the Google search engine by incorporating relevant keywords. This way traffic was diverted toward the audience with similar search intent. Moreover, the Discovery Ads were re-positioned to connect with the customers who were already aware of the brand. The ad strategies brought positive results for Fluffy Fur PH and helped improve brand visibility.
- Optimizing User Engagement: With the market automation feature, the team was able to optimize the engagement for the brand by retargeting and recirculation. Consequently, Fluffy Fur PH could track and manage the score leads coming in the funnel marketing at their convenience.
- Revamping Facebook Click-through Rate: Fluffy Fur PH was experiencing a very low ROI through Facebook Ads. The team of Hustle Marketers caught the nerve and worked on A/B testing to determine the best fit for the brand. On the other hand, ample attention was paid to the ad arrangement using video ads, collection ads, and image ads. With rigorous attempts, the team successfully generated more PPC sales, thereby boosting the overall profitability and identity of the brand.
Conclusion
In just 45 days, Hustle Marketers transformed the digital performance of Fluffy Fur PH. From a complete brand revamp to intelligent automation and performance-driven ad strategies, we helped the eCommerce brand achieve a 6X increase in online sales, a 29% lift in store sessions, and 2X higher ROI on marketing efforts.
This campaign was led by Ishant Sharma, a results-driven Google Ads and Meta Ads specialist, founder of both Hustle Marketers and GoogleAdsSpecialist.co, and a Top-Rated Plus freelancer on Upwork. Ishant specializes in helping eCommerce brands unlock aggressive growth through full-funnel strategy, automation, and high-ROI PPC execution.
Looking for 6X sales growth like Fluffy Fur PH? Reach out to Hustle Marketers and let Ishant Sharma scale your brand with data-backed digital marketing that delivers.





