How Hustle Marketers Empowered Fluffy Fur PH to achieve 6x Growth in Sales
January 1, 2023 at 5:18 am
Overview:
Fluffy Fur PH is a Philippines-based local pet brand. They offer a plethora of products for furry friends ranging from snack bites to vegan paw balms. The brand promises to deliver 100% pure pet treats at an affordable rate. Fluffy Fur PH also partners with communities to aid rescued dogs and cats.
While their returning customer rate was fairly acceptable, Fluffy Fur PH was casting around for the best strategies to amp up their revenue. That’s when Hustle Marketers came in.
Challenges faced by the brand:
Facing a tough time in tracking user engagement and low traffic on their website, Fluffy Fur PH were encountering the error-prone ROI of their efforts. Additionally, their overly saturated Google ads derailed their online reach. From obstructions in lead conversion to the content they were producing, the digital marketing technicalities in an organized manner were missing from their brand.
The team of Hustle Marketers identified the problems at hand and embarked on a 45-day journey to transform Fluffy Fur PH’s marketing tactics.
Solutions offered by Hustle Marketers:
- Rebuilding Google Ad Words campaign: Hustle Marketers began with a rudimentary approach to boost brand awareness through Google Ads. Earlier, the brand struggled to reach the target audience due to poor ad positioning and diversified keywords. The team utilized Shopping Ads and Search Ads to let the brand products rank top of the Google search engine by incorporating relevant keywords. This way traffic was diverted toward the audience with similar search intent. Moreover, the Discovery Ads were re-positioned to connect with the customers who were already aware of the brand. The ad strategies brought positive results for Fluffy Fur PH and helped improve brand visibility.
- Optimizing User Engagement: With the market automation feature, the team was able to optimize the engagement for the brand by retargeting and recirculation. Consequently, Fluffy Fur PH could track and manage the score leads coming in the funnel marketing at their convenience.
- Revamping Facebook Click-through Rate: Fluffy Fur PH was experiencing a very low ROI through Facebook Ads. The team of Hustle Marketers caught the nerve and worked on A/B testing to determine the best fit for the brand. On the other hand, ample attention was paid to the ad arrangement using video ads, collection ads, and image ads. With rigorous attempts, the team successfully generated more PPC sales, thereby boosting the overall profitability and identity of the brand.
Assessing the impact of strategies:
Processing the capabilities of an earnest digital marketing team in just 45 days, Hustle Marketers has empowered Fluffy Fur PH every step of the way. The brand revamp led to a 6X increase in online sales through their website. The online store sessions that were earlier dwindling to 44 percent saw an astonishing rise of 29 percent. Hustle Marketer’s power-packed marketing automation feature worked wonders to increase the brand’s ROI of efforts by 2X.
In quest of such terrific results for your brand as well? Ping Hustle Marketers today for all your digital marketing needs!
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