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How Hustle Marketers Generated 719% ROAS for Armorpoxy Beyond Google Ads
December 26, 2023 at 3:01 pm
Client: Armorpoxy is the leading manufacturer and distributor of ultra-high-quality commercial epoxy flooring, epoxy floor kits, and interlocking floor tiles.
Niche: Industrial Flooring Solutions
Project Timeline: October 21st to Present
Services Used: Google Ads, Hubspot Integration, Facebook Ads, Bing Ads
Investment: $74.9k on Google Ads, USD$8739.65 on Microsoft Ads
Armorpoxy was facing:
- Poor Lead Quality: Leads were present, but the conversion funnel was inefficient.
- Low Purchase Conversion Rates: The CTR was low, and even the conversion rate was lacking.
What We Did:
1. Addressing Low Lead Quality
The Situation: Upon taking over the project, we identified a critical issue with lead quality. The leads were there, but they weren’t converting. It was like having the right ingredients but the wrong recipe.
Our Move: As PPC experts, we knew that the devil was in the details. We delved into keyword research, competitor analysis, and shopping feed optimization. By crafting ad copies that resonated with the target audience, we were able to drive relevant traffic. The numbers started to make sense, and the leads began to convert.
2. Integrating Hubspot with Google Ads
The Situation: Tracking lead quality was like shooting in the dark. We needed precision, and we needed to understand the ROI from contact forms.
Our Move: By integrating Hubspot with Google Ads, we were able to track contact form submissions and their quality. This wasn’t just about numbers; it was about understanding the story behind the numbers. The remarkable 719% ROI made sense, and the strategy was paying off. (938 sales and 564 submissions).
3. Switching to Microsoft Ads
The Situation: Google Ads were performing, but we saw an opportunity elsewhere. It was time to explore new horizons.
Our Move: We made a calculated switch to Microsoft Ads. By analyzing the purchase history specifically from Microsoft Ads, we could tap into a new market segment. The conversions started to climb, and the impressions were hitting the mark. (USD 8739.65 spent and 113 conversions).
A Transformation in Numbers: Our strategic interventions didn’t just change the numbers; they transformed Armorpoxy’s entire marketing landscape. Clicks turned into submissions, submissions turned into sales, and the cost was justified by the ROI. It was a success story written in data.
Working with Hustle Marketers is one of the best decisions. Overall, our results have been very strong. They go a step further in terms of progressing our campaign with new tools and strategies.
In addition to our client’s review, Armorpoxy recently shared their experience on Clutch, emphasizing the transformative journey and exceptional results achieved with Hustle Marketers.
Armorpoxy’s success story illustrates the power of strategic PPC management to turn challenges into victories. We achieved remarkable growth with a deep understanding of metrics and a tailored approach.
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