Bidding for Success: Unveiling real world PPC Strategies that Deliver
Learn from our success stories where we mastered the art of clicks and conversions through PPC.
Introduction:
Universal Nail Supplies has only one goal – to be the best of the best. Their brand carries the widest and finest selection of beauty products. At the lowest prices, one can get the highest quality products and the greatest service.
With the craze of online shopping increasing at the highest rate, the business wanted to expand its market to online customers. They were selling their products online in various countries but they wanted to reach the higher end of marketing, that’s when Hustle Marketers came into the picture. The team is an expert in the field, took it as a challenge and increased their online sales, and generated more profit than ever.
Challenges:
Earlier, they were running a few campaigns on Google having a ROAS of approximately 4. Upon auditing the account, we saw that there was a lot of room for improvement. Even though the ads had enough traffic, there was a need to put that traffic to good use. We knew we could scale the campaigns and generate double the revenue they were getting.
We had to start with the campaigns from the scratch by doing thorough research on the audience and the keywords that had the potential to get converted. Other than that, the team suggested the client explore other platforms like – Pinterest & Facebook as more businesses are moving their strategies to social media and are getting the results.
Solution:
Google:Â We first started by creating campaigns on Google. Combining our ideas and strategies with their already-running campaign, we wanted to test the audience and their response to both old and new ads.
We started with a search campaign and a brand awareness campaign so that the name of the brand could reach more people. By digging deep into their previous campaigns and website, we searched for the potential keywords that were relevant to their business. We completely restructured the accounts and simplified the keywords to reduce any inefficiency and overlapping.
As it is an eCommerce platform, so the shopping campaign was necessary to launch to sell their products at great potential. Once the new campaigns started to collect the data and got conversions, we moved forward with the Dynamic Remarketing campaign to bring back our previous customers.
With the constant optimization in the campaigns, the audiences started to interact with the ads more and the results started to hit off. By keeping a close eye on the campaigns and eliminating all the non-performing factors, we were able to achieve double the ROAS as compared to before.
Pinterest: Further, we suggested the client run ads on Pinterest. Usually, businesses don’t opt for Pinterest marketing as it is that popular in comparison to Facebook or Twitter, but it sure has a larger user base that worked in our favor of us.
As the main goal was to sell the products but we did not have any data on Pinterest, so maintaining a strong audience interaction was a challenging task. We started with traffic and awareness campaigns that helped us build brand value among audiences. Once we were sure that we could start selling the products, we moved forward with the conversion campaigns which indeed was a huge success. The ROAS and the conversions that we received from Pinterest are above par.
Facebook: Along with Pinterest, we also started marketing on Facebook & Instagram as both platforms have the largest user inventory. The client’s budget for the FB ads was low which made the task challenging. We had to create a strategy that could beat the low-budget factor and get us some purchases. Similar to Pinterest, the client did not have any data or traffic on Facebook, so we started with the brand awareness and traffic campaign. We started to build audiences from the scratch – from searching for the right top-of-the-funnel audience to the perfect audience to retarget.
The team created a funnel of the audience that was followed to achieve the desired results. Initially, we started with the interest-based audience and then moved to the custom audience and then to the lookalike audience so that we could also target a similar audience to the ones landing on the website.
The results that we eventually got were definitely in our favor which we generated just in a month.
Results:
With the constant hard work of the team of Hustle Marketers, the campaigns combined from all the 3 platforms resulted in approximately 6 times the return on the ad spent. All the campaigns were started from scratch, and the graph of the results has simply gone up.
With the constant efforts of the team, the ROAS generated on Google was double the client was getting, that is, 8. The total purchase value was generated more than $160k.
From Pinterest, the ROAS of approximately 100 was achieved for some of the campaigns, and for others, the ROAS generated was between 12 to 25. More than 50 conversions were received in less than 2 months.
Talking about Facebook – with less budget, we managed to get more than 100 purchases in a month. By keeping a close eye on all the ads, we are focused on achieving profitability and consistency.
Do you want the same results for your business and increase your Business revenue? Then connect with Hustle Marketers for the best Ecommerce Services
Introduction:
Mile High Training deals with the equipment used on higher altitudes. Their goal is to make the training more efficient and comfortable for the users without compromising the quality. Not only that, they design the best and most advanced oxygen control systems for both high & low-oxygen applications.
They were struggling in getting conversions so to make a positive impact in the online market, they joined hands with Hustle Marketers. We started marketing their products and services on Google with a challenge to make their business a success.
Challenges:
The client was running some campaigns on Google, but the ads did not yield any results – there were 0 conversions. The merchant center was suspended due to which there was no scope of running shopping ads; we had to fix the merchant center account first. The campaign structure was super messy which made the audit and analysis extremely difficult. They did not opt for the high-volume search keywords and did very minimal testing with the campaigns. The average CPC was high with no purchases from the ads which made it challenging altogether.
Solution:
Our first task was to make sure that the merchant center account gets activated again. We started by fixing all the errors in the account and were in constant touch with Google support. Along with that, we started a search campaign for better performance which included all the keywords that had high search volume and were relevant to the business.
From creating new ads to creating new banners for display and shopping campaigns, we structured the ads and accounts in a schematic way. Once the Merchant Center Account was activated, we worked on the Shopping feed and eliminated all the factors that could cause suspension again.
We also achieved a Trusted Store Label from Google Merchant center which will be shown with all our shopping ad products. With the right strategy and the right keywords, the campaign started to gain the trust of the audiences and more people started to interact with the ads.
With the constant optimization in the campaigns, the audiences started to interact with the ads more and the results started to hit off. We have been efficient enough in making the changes in the ads by pausing non-performing ads, adjusting the bids wherever needed, and getting the required results.
Results:
The team put a lot of effort into the ads to get positive results. As there was no purchase or no revenue generated earlier, but in a span of 4 months, the ads have received 36 purchases and generated a revenue of more than $45000 which excluded Signups. The ROAS achieved from the constant efforts is approximately 5X. Apart from that, the signup forms started to get filled in. The ads got 25 sign-ups and 4 phone calls. There was an improvement in CPC by 51% as compared to the previous period. The results have only gone up with our digital marketing services.
This exceptional growth in their Brand value not only boosted sales/conversions but also expanded their scope of success among audiences.
We strongly recommend Hustle Marketers – the best digital marketing agency if you wish to achieve significant revenue!
Introduction:
We started working with Wauff, a German Based business in (month & year). They deal in pet supplies and sell health-promoting products for pets. Having pets of their own, they know people cherish these little animals as a part of their family so their aim is to provide quality products that are easy to use and can bring worry-free life to all pets and pet owners.
The business needed to expand its market and create brand awareness. So to advertise their mid-range products over Google, they joined the team of Hustle Marketers. With our years of expertise and proven strategies, we have successfully achieved sales for their business along with creating brand awareness.
Challenges:
Upon reviewing their previous campaigns, there was no strategy or right keywords. Google was simply sending traffic that was far from getting converted. They wanted to invest their money in brand awareness and get profitable revenue. Even after working hard for their account, the brand was unable to get any sales or any relevant traffic.
Solution:
Despite their own campaigns running, we started off with our own strategies and creating new campaigns. Our digital marketing team started aligning the business objective with customized Google Ads campaigns. After a thorough analysis of their previous campaigns and in-depth research of relevant keywords to their business, we started with a search campaign that contained engaging ad copies.
A target funnel was created and the audience that was more likely to get converted was targeted. Their potential interests and their search queries were analyzed in order to achieve sales from the ads.
Along with that, we also worked on increasing the brand value by creating a display campaign so that the brand remains fresh with our audience and they are more likely to make a purchase again.
The results really started to hit off when we launched the shopping campaign for their products and that is when more audience started interacting with the ads
Once the ads passed the initial learning stage and some data was collected, a retargeting campaign was enabled to target past customers in order to bring those customers back. By keeping a close eye on the campaigns and eliminating all the non-performing factors, we were able to maintain the position of the ad at the top 3 positions of the page.
Results:
With the constant hard work of the team of Hustle Marketers, the campaigns resulted in approximately 3 times the return on the ad spent. All the campaigns were started from scratch, and the graph of the results has simply gone up. With Google’s marketing efforts, the overall interaction rate and the overall conversion rate for the Pet supply industry have been profitable.
The extensive range of customers in Germany has started to know the brand online, increasing their market presence and product value for money.  This exceptional growth of the brand not only resulted in boosting sales but further expanded the brand’s presence across distinctive demographics.
To increase your Business revenue, and create strong brand awareness online, connect with Hustle Marketers – the best Ecommerce Marketing agency.
Accelerating Sales of UAE-Based Pets Food Store with Paid Campaigns
The StoryÂ
ThePetsClub is a UAE-based eCommerce store, specifically meant to offer pet food products. The platform helps paw parents meet their furry friend’s food supply at an affordable price range. This eCommerce store required a digital push in the UAE’s competitive marketplace. Thus, the client joined hands with Hustle Marketers while showing complete trust in our PPC marketing expertise. By using our years of experience, exclusive tools, and the support of the proactive team, we implemented paid campaigns for ThePetsClub to increase product sales.
Challenge
ThePetsClub wanted to fulfill the brand’s objective to create a prominent position in the highly competitive UAE pet food supply marketplace. Despite making extensive organic marketing efforts, the brand missed the mark in meeting its sales target. They were unable to reach the target prospects. All they required was to initiate profitable eCommerce PPC marketing campaigns to get a broad spectrum of customers and boost the overall sales patterns.
Solution
Our digital marketing team started aligning the business objective with customized Google Ads campaigns.
After having several discussions with the client and understanding the overall requirements, we held brainstorming and research sessions together. After a careful analysis of the competitive brands and market trends, we came up with the high targeting keyword list and prepared engaging ad copies.
Based on the customer demographics, our PPC experts executed Google ads under the specified budget of the client. Not only Search Campaigns, but We also focused our budget on Shopping Campaign to be ranked on the top of the Google Search Engine. Not only we approved the Merchant Center, We also enabled positive ratings in the Shopping Ads. Our marketing team further initiated brand awareness campaigns among the target demographics via Discovery and YouTube ads.
Post that, we launched video ads on Facebook that garnered a great deal of traction for the brands. For the engagement purpose, we further implemented different types of ads including number of dynamic, carousel, and collection, targeting people based on the similar interest as that of the business and attract several customers.
Furthermore, the team worked on returning the old customers by running a retargeting campaign and started a catalog campaign and a brand awareness campaign. The goal was to receive purchases from these campaigns which were successfully fulfilled once the audiences started to gain more trust in the brand.
Additionally, we kept a close watch over the periodic performance of eCommerce PPC campaigns for the pet food supply online store.
Results
Hustle marketer’s vision-centric and research-oriented campaign initiative resulted in substantial product sales and profit for the client. After creating the campaign from the scratch, the client garnered 8x the return on ad spent, and the graph of sales went up. With our Google ads marketing efforts, the brand achieved ROAS of more than 14 in just 7 months.
Even Facebook ads experienced a remarkable result of achieving ROAS of more than 9. We also experienced an increase in Shopify sales that showcase our result-oriented strategies approach.
Not only this, an extensive range of customers in UAE started recognizing this pet food product online store and start ordering from the platform. This exceptional growth of the brand not only resulted in boosting sales but further expanded the brand’s presence across distinctive demographics.
If you wish to scale your business online with Hustle Marketeres, contact the best Ecommerce PPC Agency now!
Info@hustlemarketers.com
H-15 C, Zirakpur,
Punjab 160104, INDIA
We focus on the needs of small to middle market businesses to improve and grow their return.
