How Hustle Marketers Generated 1500% ROAS for Armorgarage Using Pmax Campaign

Client: Armorgarage ( A leading manufacturer and distributor of ultra-high-quality commercial epoxy flooring, epoxy floor kits, and outdoor applications ) 

Niche: Industrial Flooring Solutions

Project Timeline: October 21st to Present

Services Used: Google Ads, Bing Ads

Investment: $18.4K on Google Ads, $3352.5 on Microsoft Ads

The Challenge:

Armorgarage has encountered some critical issues that require our immediate attention.

Poor Lead Quality: Although leads were available, the conversion funnel failed to deliver the expected results.

Low Purchase Conversion Rates: The performance indicators of click-through rate and conversion rates were below expectations and left room for improvement.

Google Merchant Centre Issues: It’s essential to set up Google Merchant Centre and utilize shopping campaigns in the right way to maximize the e-commerce business’s potential. Neglecting these critical aspects could lead to missed opportunities and a significant impact on revenue.

What we did:

1. Addressing Low Lead Quality:

Situation: When our team took over the project, we noticed a crucial issue with lead quality. Although the leads were present, they did not result in conversions. It was apparent that we needed to make changes to our approach and strategy.

Our Move: We conducted extensive research on keywords, analyzed our competitors, and optimized our shopping feeds. By creating new ad copies that resonated with our target audience, we were able to drive relevant traffic. As a result, in just six months, we were able to see a significant improvement in our numbers and were able to convert our leads successfully.

2. Implementing the Pmax Campaign:

Situation: The challenge we faced was the restricted visibility of our products, directly impacting our ability to showcase the full range and consequently leading to lower sales.

Our Move: We introduced the Pmax campaign strategically, which works well for e-commerce brands, to drive more conversions across all of Google’s owned inventory in one campaign. This smart shift significantly increased purchases, making our ads work more efficiently.

3. Optimizing Google Merchant Center:

Situation: No product visibility on Google, especially in Google Shopping, due to the absence of Google Merchant Center.

Our Move: We’ve set up a Google Merchant Center, where we’ve focused on improving the accuracy of the attributes for each item. We’ve also made sure that the products are properly categorized and aligned with the appropriate category in Google taxonomy. This not only enhances the visibility of the products but also makes it easier for potential customers to find what they’re looking for. By implementing the right category, we’re able to increase product visibility and improve the click-through rate.

4. Expanding to Microsoft Advertising:

Situation: Despite decent performance on Google Ads, we thought of trying something different with Microsoft Advertising to expand our customer base.

Our Move: Taking a leap, we experimented with Microsoft advertising. Through careful analysis of what appealed to our target audience in Microsoft Ads, we were able to effectively increase our reach, generate a greater number of clicks, and experiment with a variety of advertising techniques.  This mix played a role in driving more leads.

5. GA4 Integration for Enhanced Insights:

Situation: Neglecting GA4 usage led to a lack of understanding of user behaviour on our site.

Our Move: Integrated GA4 to gain insights into user preferences and interactions. This allowed us to make informed advertising decisions, enhancing the overall effectiveness of our ads. In simpler terms, it helped us understand what users like on our site, making our ads more impactful.

Result

With our refined strategies, we’ve seen a boost in lead generation. We’re proud to report that we’ve increased leads( or form submissions) by 60%. Additionally, our tactical moves, including Pmax implementation and Google Merchant Centre optimization, have contributed to a significant enhancement in Return on Ad Spend (ROAS), improving it by 1500%. We’ll continue to work hard to exceed expectations and drive even better results.

Client Review:

Working with Hustle Marketers is one of the best decisions. Overall, our results have been very strong. All details of the project were handled flawlessly.

In addition to our client’s review, Armorgarage recently shared their experience on Clutch, emphasizing the transformative journey and exceptional results achieved with Hustle Marketers.

Conclusion:

Our efforts have been successful in improving lead quality, purchases, visibility, and user insights. These achievements form a strong foundation for sustained growth in the competitive industrial flooring niche. By continuing to adapt and leverage insights, Armorgauge is well-positioned for future success in the online market.

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