How Hustle Marketers Helped Nautical Marine Navigate from Zero Visibility to Chart-Topping Conversions by 65%

Client: Nautical Marine (Premier boat repair and maintenance services in Florida)

Niche: Marine Services

Project Timeline: November 1st to Present

Services Used: Google Ads, Facebook Ads

Investment: $20.4k on Google ads, $30.9k on Facebook ads

The Challenge:

Nautical Marine was facing some critical challenges:

• Struggling with Irrelevant Search Terms: Irrelevant search terms were diluting the campaign, which was affecting the lead quality and overall conversion rates.
• Lack of Precision in Conversion Tracking: The existing conversions were lacking accuracy and tracking wrong leads, making it difficult to track best-performing keywords and campaigns, which makes it difficult to track performance.

• Inactive Assets: The overall campaign performance was being impacted because valuable assets, known as extensions, were not being optimized to their full potential.

What we did 

Reshaping Keyword Strategy:

Challenge: Dealing with search terms that weren’t relevant, making it challenging to attract the right kind of leads.

Solution: We dug deep into keyword research and implemented thoughtful negative keyword optimization. We fine-tuned the campaign by excluding irrelevant terms. This included crafting ads that spoke directly to the target audience, resulting in more valuable leads and improved conversion rates.

Precision in Conversion Tracking:

Challenge: The existing system for tracking conversions lacked accuracy and clarity.

Solution: We revamped the conversion tracking system by integrating advanced analytics tools. This not only gave us better insights into lead quality but also led to a significant boost in conversion rates.

Optimizing Inactive Assets:

Challenge: Some valuable campaign assets were being ignored, and it was time to change that.

Solution: We identified and optimized these inactive assets, previously known as extensions. This brought a fresh perspective to Nautical Marine’s online presence, capturing attention and contributing significantly to the overall success of the campaign.

The Results:

The precise targeting of keywords helped eliminate irrelevant traffic, which boosted the qualified leads by a remarkable 65%. Our team’s optimized conversion tracking revealed high-performing keywords and campaigns, which drove a 57% increase in the return on advertising spend. 

Client’s Review:

Ishant was a pleasure to work with. Our ranking has increased significantly and traffic to our stores has increased. Sales are up by 15% compared to before Hustle Marketers services.

Conclusion:

Our interventions transformed clicks into meaningful engagements and inactive assets into valuable contributors, enabling long-term success.

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