Generating 3X Revenue in 3 Months using Google Ads

Introduction:

We started working with Wauff, a German Based business in (month & year). They deal in pet supplies and sell health-promoting products for pets. Having pets of their own, they know people cherish these little animals as a part of their family so their aim is to provide quality products that are easy to use and can bring worry-free life to all pets and pet owners.

The business needed to expand its market and create brand awareness. So to advertise their mid-range products over Google, they joined the team of Hustle Marketers. With our years of expertise and proven strategies, we have successfully achieved sales for their business along with creating brand awareness.

Challenges:

Upon reviewing their previous campaigns, there was no strategy or right keywords. Google was simply sending traffic that was far from getting converted. They wanted to invest their money in brand awareness and get profitable revenue. Even after working hard for their account, the brand was unable to get any sales or any relevant traffic.

Solution:

Despite their own campaigns running, we started off with our own strategies and creating new campaigns. Our digital marketing team started aligning the business objective with customized Google Ads campaigns. After a thorough analysis of their previous campaigns and in-depth research of relevant keywords to their business, we started with a search campaign that contained engaging ad copies.

A target funnel was created and the audience that was more likely to get converted was targeted. Their potential interests and their search queries were analyzed in order to achieve sales from the ads.

Along with that, we also worked on increasing the brand value by creating a display campaign so that the brand remains fresh with our audience and they are more likely to make a purchase again.

The results really started to hit off when we launched the shopping campaign for their products and that is when more audience started interacting with the ads

Once the ads passed the initial learning stage and some data was collected, a retargeting campaign was enabled to target past customers in order to bring those customers back. By keeping a close eye on the campaigns and eliminating all the non-performing factors, we were able to maintain the position of the ad at the top 3 positions of the page.

Results:

With the constant hard work of the team of Hustle Marketers, the campaigns resulted in approximately 3 times the return on the ad spent. All the campaigns were started from scratch, and the graph of the results has simply gone up. With Google’s marketing efforts, the overall interaction rate and the overall conversion rate for the Pet supply industry have been profitable.

The extensive range of customers in Germany has started to know the brand online, increasing their market presence and product value for money.  This exceptional growth of the brand not only resulted in boosting sales but further expanded the brand’s presence across distinctive demographics.

To increase your Business revenue, and create strong brand awareness online, connect with Hustle Marketers – the best Ecommerce Marketing agency.