Hustle_Marketers_Scaling_Ecommerce_Business

Generating 6X Revenue in 3 Months using Google Ads

Introduction:

Mile High Training deals with the equipment used on higher altitudes. Their goal is to make the training more efficient and comfortable for the users without compromising the quality. Not only that, they design the best and most advanced oxygen control systems for both high & low-oxygen applications.

They were struggling in getting conversions so to make a positive impact in the online market, they joined hands with Hustle Marketers. We started marketing their products and services on Google with a challenge to make their business a success.

Challenges:

The client was running some campaigns on Google, but the ads did not yield any results – there were 0 conversions. The merchant center was suspended due to which there was no scope of running shopping ads; we had to fix the merchant center account first. The campaign structure was super messy which made the audit and analysis extremely difficult. They did not opt for the high-volume search keywords and did very minimal testing with the campaigns. The average CPC was high with no purchases from the ads which made it challenging altogether.

Solution:

Our first task was to make sure that the merchant center account gets activated again. We started by fixing all the errors in the account and were in constant touch with Google support. Along with that, we started a search campaign for better performance which included all the keywords that had high search volume and were relevant to the business.

From creating new ads to creating new banners for display and shopping campaigns, we structured the ads and accounts in a schematic way. Once the Merchant Center Account was activated, we worked on the Shopping feed and eliminated all the factors that could cause suspension again.

We also achieved a Trusted Store Label from Google Merchant center which will be shown with all our shopping ad products. With the right strategy and the right keywords, the campaign started to gain the trust of the audiences and more people started to interact with the ads.

With the constant optimization in the campaigns, the audiences started to interact with the ads more and the results started to hit off. We have been efficient enough in making the changes in the ads by pausing non-performing ads, adjusting the bids wherever needed, and getting the required results.

Results:

The team put a lot of effort into the ads to get positive results. As there was no purchase or no revenue generated earlier, but in a span of 4 months, the ads have received 36 purchases and generated a revenue of more than $45000 which excluded Signups. The ROAS achieved from the constant efforts is approximately 5X. Apart from that, the signup forms started to get filled in. The ads got 25 sign-ups and 4 phone calls. There was an improvement in CPC by 51% as compared to the previous period. The results have only gone up with our digital marketing services.