How Hustle Marketers Boosted  9+ ROAS for P-REX Hobby

Client: P-REX Hobby
Niche: E-commerce (Hobby and Collectibles Retail)
Project Timeline:  6 months
Services Used: Google Ads, Facebook Ads, 

Challenge

P-REX Hobby, a premier online retailer of hobby and collectible items, faced challenges scaling its online sales while maintaining an efficient ad budget. Despite a broad product range and a passionate customer base, its digital marketing campaigns were not yielding the desired Return On Ad Spend (ROAS) or driving significant improvements in conversion rates.

Solution

At Hustle Marketers, we took on these challenges by designing a targeted Pay-Per-Click (PPC) strategy to sharpen P-REX Hobby’s digital marketing efforts:

• Better Audience Targeting: We used demographic and purchase behaviour data to identify and target potential buyers accurately. We created detailed buyer profiles to ensure that our ads reached the people most likely to buy.
• Optimized Shopping Feed: We focused on improving the shopping feed by integrating customer reviews and using optimized keywords in the product descriptions. We also included special promotions. These changes made our ads more attractive and effective, increasing product visibility and improving how our ads performed in search results. This led to more engagement and better results from our advertising efforts.
• Revamping Ad Creatives: Our creative team revamped the ads, using A/B testing to determine the most effective messages and visuals. This ongoing testing helped us fine-tune our ads based on actual performance data.
• Focused Keyword Strategy: We thoroughly analyzed keywords to find those with the best conversion potential. We then focused our budget on these high-performing keywords and reduced spending on less effective ones, minimizing wasted ad spend.
• Enhanced Retargeting: We improved our retargeting campaigns by categorizing audiences based on their level of engagement and tailoring ads to encourage them to complete their purchases. This included dynamic ads that reminded them of products they had shown interest in.
• Optimizing Conversion Paths: We continuously tested and improved the landing pages to make the buying process smoother and more user-friendly, reducing obstacles that might deter potential purchases.

Results

The strategic changes implemented by Hustle Marketers led to impressive growth:

• Shopify Metrics:
  • Total Sales: Increased to $2,660,649.39, marking a 55% growth.
  • Total Orders: Rose to 1,908, up 50%.
  • Conversion Rate: Improved to 1.31%, a 24% increase.
  • Online Store Sessions: Grew by 16% to 1,117,740 sessions.

• Optimized Shopping Ads Performance: 

Enhanced product visibility and customer engagement by integrating reviews and discounts, significantly improving ad effectiveness.

• Facebook Ads Performance:

Remarketing campaigns and lookalike audiences generated a significant 8.7x ROAS, with standout campaigns like the Advantage Campaign_Preorder achieving an 8.69 ROAS.

• Google Ads Achievements:

Our top-performing campaigns reached a remarkable 9x ROAS, with the overall conversion value/cost ratio at 10.95.

Client’s Review

In addition to our client’s review, the P-rex hobby CEO Bin Chen recently shared his experience in a clutch review, emphasizing the transformative journey and exceptional results achieved with Hustle Marketers.

Conclusion

This case study with P-REX Hobby showcases what’s possible with the right digital marketing strategy. By focusing on targeted, optimized ads and refining the buying process, we met our ROAS goals and set new company records. 

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