How Hustle Marketers Increased Sales and Leads for C7 Carbon

Client: C7 Carbon (A leading provider of Corvette parts and accessories)

Niche: Automotive Accessories

Project Timeline: 6 Months

Service Used: Google Shopping Ads, Facebook Ads Optimization

Challenge

C7 Carbon faced significant roadblocks in generating sales through online advertising. Despite offering high-quality Corvette accessories, they encountered the following issues:

1. Low Product Ranking in Shopping Ads: Their products failed to rank at the top of Google Shopping searches, resulting in lower visibility compared to competitors.
2. Irrelevant Search Terms: Ads triggered keywords like “cool cars” and “sports cars,” which were irrelevant to their offerings, leading to wasted budget and low conversion rates.
3. Missing Pixel Tracking for Facebook Ads: The client ran Facebook ads without proper conversion tracking, resulting in no purchase data being recorded in GA4.
4. Campaign Overlap & Lack of Negative Keywords: Running only broad campaigns, such as PMax and Brand Campaigns, caused overlaps and inefficiencies, further exacerbating the problem.

Solution

Hustle Marketers executed a detailed strategy to address each challenge and deliver measurable results:

1. Feed Optimization for Google Shopping Ads:

We added attributes, including Google Taxonomy and precise product specifications, to improve product rankings. Additionally, we integrated promotion codes into the feed to attract buyers, which enhanced click-through rates. This strategy resulted in the client’s first product being prominently displayed at the top of Google Shopping results, outperforming competitors with better reviews.
2. Campaign Restructuring & Targeting:

We noticed that the client’s ads were showing up for irrelevant search terms like “cool cars” and “sports cars,” which wasted budget and did not drive conversions. Initially, the client only ran Brand and Performance Max (PMax) Campaigns, limiting their reach and targeting potential.

To address this, we created six distinct campaigns to diversify targeting and improve performance. While the exact types of campaigns aren’t mentioned, the goal was clear—to refine targeting and focus on high-intent search terms. As a result, we observed significant improvements, including increased purchases, more calls, and contact form submissions.

We implemented negative keywords such as “sports cars” and “cool cars” at the account level to exclude irrelevant search terms across all campaigns. Unlike campaign-level, account-level ensures these terms are excluded across all campaigns, preventing wasted ad spend and improving traffic relevance.

3. Pixel Integration & Conversion Tracking for Facebook Ads:

We implemented Facebook Pixel on the client’s website to track key conversions, such as purchases and add-to-cart actions. This allowed us to measure campaign performance and make data-driven adjustments accurately.

4. Performance Monitoring & Optimization:

We monitored campaign performance weekly, optimizing ad spend for underperforming campaigns and using competitor analysis to refine keywords and ad placements. This ensured continuous improvement and maximized results.

Results

The implementation of these strategies led to impressive results:

1. Improved Product Ranking:
   • The optimized feed ensured C7 Carbon’s products consistently ranked top of Google Shopping ads, outperforming competitors in visibility and customer reviews.
2. Higher Purchase ROAS:
   • Facebook campaigns achieved an average ROAS of 10+, a remarkable improvement compared to no attributable conversions before the Pixel integration.

3. Increased Conversions:
   • Google Ads conversions soared, with 202 purchases tracked and a Conversion Value/Cost ratio of 4.42, showing a strong return on investment.
4. Efficient Budget Management:
   • The cost per purchase for Google Ads was reduced, with a majority of campaigns showing strong performance metrics.
   • Facebook ads delivered outstanding results, achieving an impressive ROAS of 10+ across campaigns, highlighting the efficiency and effectiveness of our optimization strategies.
5. Broader Impact:
   • Beyond sales, campaigns drove additional actions such as calls and contact form submissions, indicating a broader impact on brand engagement.

Conclusion

C7 Carbon’s case study shows how strategic PPC optimization and data-driven decisions can drastically improve online performance. From optimizing shopping feeds to implementing advanced tracking and targeting methods, our PPC agency delivered a comprehensive plan that drove exceptional results.

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Contact Hustle Marketers today and see how we can maximize your ROAS!