How Meckavo Sports Generated Genuine Leads at a Lower Cost

Client: Meckavo Sports

Niche: Sports Equipment & Apparel

Project Timeline: 5 Months

Service Used: Google Ads & Facebook Ads

Budget : 35,00,000 INR

Challenge

Solution

After analyzing their existing campaigns, we identified key areas where Meckavo Sports could optimize their ad performance. Our PPC approach focused on precision targeting, budget reallocation, and continuous campaign optimization.

1. Eliminating Low-Intent Clicks

One of the biggest challenges was that Meckavo’s Google Ads were attracting visitors who weren’t ready to buy. Broad, generic keywords were bringing in irrelevant traffic, causing a high cost per conversion without meaningful returns.

To fix this, we:

• Removed non-performing, low-intent keywords that were driving unqualified clicks
• Prioritized long-tail, buyer-intent keywords to attract customers actively looking to purchase
• Implemented negative keywords to prevent ads from showing for irrelevant searches

By making these adjustments, we significantly reduced unnecessary spending and improved lead quality.

2. Refining Facebook Ads Targeting

Meckavo’s Facebook Ads were too broadly targeted, leading to a high volume of clicks but low conversions. The audience included people who engaged with sports content but weren’t necessarily interested in purchasing sports equipment.

To improve targeting, we:

• Created custom audiences based on user behavior, focusing on sports enthusiasts, athletes, and coaches
• Used lookalike audiences based on past customers to reach more high-converting leads
• Excluded low-engagement segments to ensure the budget was spent only on potential buyers

As a result, the ads started reaching genuine sports buyers rather than casual browsers, improving lead quality and conversion rates.

3. Location-Based Keyword Targeting

We implemented location-specific keyword targeting in Google Ads to attract customers in high-converting regions. By prioritizing searches from areas with a strong demand for sports equipment, we ensured ad spending was allocated to locations most likely to drive sales. This helped increase conversion rates while keeping CPC efficient.

4. Revamping Ad Copy & Creatives

We restructured their ad messaging to emphasize Meckavo’s unique selling points—from product quality to affordability—ensuring that ads resonated with potential customers.

5. Budget Reallocation for High-Performing Ads

Instead of spreading the budget thin across underperforming campaigns, we paused low-ROI campaigns and redirected the spending to high-converting ads, maximizing impact without increasing costs.

6. A/B Testing & Continuous Optimization

Instead of setting up campaigns and leaving them to run, we focused on constant improvements through testing and data-driven decisions.

Our optimization process included:

• Testing multiple ad variations (images, headlines, CTA buttons) to determine what worked best
• Adjusting bidding strategies based on performance trends to lower the cost per lead
• Monitoring data weekly to make real-time adjustments and prevent budget waste.

With continuous refinement, we gradually lowered the cost per conversion while increasing the number of qualified leads—a winning formula for sustainable growth.

Results

The impact of these strategic changes was massive:

• Achieved a better ROI by focusing on high-intent traffic
• More genuine leads that actually converted into customers
• Cost per conversion reduced to ₹122, making lead generation more affordable

• Higher ad engagement, Qualified leads and conversion rates

Client Testimonial:

I had the pleasure of working with Ishant, a highly skilled Google Ads expert, and I am thoroughly impressed by his expertise and results-oriented approach. He brings a deep understanding of Google Ads to every project, consistently focusing on optimizing campaigns for the best outcomes. Ishant’s dedication to excellence and his ability to stay concentrated on delivering results make him an invaluable asset. I highly recommend him to anyone seeking a true professional in Google Ads.

Conclusion

This case study proves that the right strategy can transform ad performance—lowering costs while increasing lead quality and conversions.

Looking to improve your ad performance? Check out our PPC services and build a campaign that delivers real results.