Best White Label PPC Agencies: Margins and Pricing

White label PPC is an arrangement where a specialist provider plans, runs and reports on paid ad campaigns for your agency’s clients, and your agency sells the service under its own brand. Running PPC campaigns today is more than launching ads. It’s about turning your ads into predictable revenue generators. Many digital marketing agencies lack the resources, bandwidth, or in-house expertise to handle PPC operations on a full-time basis for every client. It’s here that white label PPC agencies come into play.

Disclosure: Hustle Marketers publishes this page and lists itself first. Our founder, Ishant Sharma, is listed second. Nobody paid to be listed.

These companies work behind your brand. They manage campaigns, optimizing ad spend, and delivering client-ready reports under your company name. Many agencies outsource execution this way so their own team can focus on strategy and winning clients.

From keyword research and tracking conversions to optimizing ads, to hiring the right white-label PPC partner, scaling your agency faster than hiring internally is possible. Today, there is a long list of white label PPC agencies in the market; it is crucial to find one with a proven record of delivering beyond just paper promises.

We shortlisted some with a great track record and exposure to drive results for brands across the globe. Keep reading to explore 15 white label PPC partners.

We looked into this for you. Here are the top 15 white label PPC partners. These ones know how to run campaigns, talk to clients, and get results.

The 15 white label PPC partners compared in this guide, in order:

1. Hustle Marketers
2. Ishant Sharma
3. LYFE Marketing
4. EZ Rankings
5. WebFX
6. Directive
7. Holini
8. Ignite Visibility
9. AdVenture Media Group
10. Disruptive Advertising
11. Power Digital Marketing
12. JumpFly
13. Thrive Internet Marketing
14. KlientBoost
15. ROI Minds

What is a White-Label PPC Agency?

A white-label PPC agency runs paid ads for your clients. But here’s the thing: they do it under your brand. Your clients only see your agency name. It shows up on reports, dashboards, and everywhere else. The team doing the work stays invisible.

This is how it works. You sell PPC services. The white-label partner does the actual work. They make ads, handle bids, categorize audiences, and check performance. With a white label PPC agency like Hustle Marketers on your side, you can focus on growing your business rather than juggling between the numbers and ad accounts all day.

White label partners take care of specific things:

• They run ad accounts on Google, Bing, Meta, LinkedIn, and YouTube.
• Research keywords and tracking competitors.
• Write ad copy, make visuals, and build landing pages.
• Monitor campaigns daily and make them perform better.
• Providing branded reports with numbers that matter to your agency.

Ultimately, it’s a silent partnership, with your agency taking the credit for the results while your backend partner is responsible for the execution.

With the rise of automation tools and AI-based bidding systems in 2027, top white-label PPC agencies will become more data-driven and technologically advanced. Their approach combines human strategy with automation, helping agencies grow revenues without adding staff.

Want to know more about white labeling? Read it all here.

What do white label PPC management services include?

White label PPC management, also sold as white label pay per click, paid search or SEM management, covers the work a partner does inside your clients’ ad accounts under your brand: research, campaign builds, ad copy, bids and budgets, tracking checks, testing and unbranded reports. Your agency keeps strategy sign-off and the client relationship.

A typical scope and cadence looks like this. Confirm the exact tasks and timings in your partner agreement before you sell them.

This is the scope Hustle Marketers runs for agency partners across Google Ads, Microsoft Advertising and Meta Ads. See how it works on our page for white label PPC management for agencies.

What is a PPC white label reseller?

A PPC white label reseller is an agency that sells pay-per-click management to its own clients under its own brand while a specialist partner builds, runs and reports on the campaigns behind the scenes, and the reseller keeps the client relationship and the margin between its retail price and the partner’s fee.

People use “reseller program”, “white label” and “outsourcing” as if they mean the same thing. They do not, and the difference decides how much control you keep over strategy and how exposed your client relationship is.

Hustle Marketers’ quick test: if you cannot change a client’s strategy without raising a ticket in someone else’s platform, you are reselling a product. If you can, you have a white label partner. To compare partners beyond PPC, see our list of the best white label marketing agencies.

How is white label PPC outsourcing different from hiring a freelancer?

White label PPC outsourcing hands a partner the whole account under your brand: builds, daily management and unbranded reporting, with your agency approving strategy. Hiring a freelancer usually buys hours or tasks that your own team directs and checks. The first adds a service line, while the second adds capacity to a PPC team you already have.

• Choose white label PPC outsourcing when nobody on your team runs paid media day to day and you want the service sold under your name.
• Choose a freelancer when you already have a PPC lead who can brief, review and own the results.
• Choose a reseller product when you sell many small, similar accounts and accept fixed packages, as the comparison table above shows.

As an agency, how does white labeling my PPC work?

White labeling your PPC works in four stages: you sell the service and agree goals with the client, you brief the partner, the partner builds and manages the campaigns inside an ad account the client owns, and you deliver the reports and calls under your agency’s name while the partner stays invisible.

Access usually runs through a manager account linked to the client’s ad account, so the partner can work without owning anything. Our guides to starting a white label PPC agency and white label PPC reporting walk through each stage.

What is private label PPC, and is it the same as white label PPC advertising?

Private label PPC and white label PPC advertising describe the same arrangement: a specialist provider runs paid ad campaigns for your agency’s clients, and your agency sells and reports the service under its own brand. Some providers use “private label” to stress that their name never appears on reports or calls.

Whatever the label, check four things before signing: who owns the client’s ad accounts, whether management fees are separate from ad spend, how reporting is branded, and whether the provider agrees never to contact or pitch your clients. Our white label PPC services page sets out how we handle each one.

White Label PPC Margins: What Agencies Actually Keep

The reason white label PPC is worth it comes down to margin: the gap between what you charge your client and what you pay your white-label partner. Most agencies keep a margin of roughly 30% to 50% on white-label PPC, though the exact figure depends on your pricing model (flat retainer, percentage of ad spend, or performance-based). The key is to price for profit without pricing yourself out of the market. This breakdown of a realistic white label Google Ads margin shows how the numbers work in practice, and if your clients also want social, the same logic applies to white label Facebook Ads.

Healthy margins only hold if the underlying work actually performs, because refunds and churn quietly erase profit. That’s why results matter as much as markup, as shown in this white label PPC case study for a Richardson, Texas agency and this 700% ROAS case study. And if you want to widen your service menu beyond ads, pairing PPC with white label SEO companies lets you keep more of each client’s budget in-house under your brand.

Two rules keep those margins healthy. Price your client on value and outcomes, never as a visible markup on someone else’s rate card. And keep fulfillment quality high enough that churn does not eat the margin: a 40% margin on a client who leaves in four months loses to a 30% margin on one who stays three years.

How much does an agency keep at different client spend levels?

An agency’s real white label PPC margin is the client fee minus the partner fee minus the agency’s own time on the account. In the worked example below, gross margin sits between 42% and 50%, but net margin after three to six hours of your own time a month falls to between 27% and 37%.

Example numbers only. They are not Hustle Marketers prices or market quotes. Swap in your own client fee, your partner’s rate and your team’s hourly cost.

What the example shows:

• Small accounts carry the thinnest net margin. Your fee is the highest share of spend, but your own time does not shrink with the budget.
• Mid-size accounts suit flat fees on both sides. Gross margin holds at 50% because neither fee moves when spend changes.
• Large accounts expose pricing mismatches. If the partner billed 10% of spend at $30,000, its fee would be $3,000, leaving $600 gross and $240 net. Match the model you sell to the model you buy, as the pricing models section below explains.

To set your own numbers, see our guides to setting a white label Google Ads margin and what white label PPC partners charge.

Which pricing models do white label PPC partners use?

White label PPC partners bill agencies in one of five ways: a flat fee per account, a percentage of ad spend, a tiered fee by spend band, hourly or per task, or a performance-based fee, often with a one-time setup fee on top. The model matters as much as the rate, because it decides whether your margin grows or shrinks when a client’s budget changes.

Setup fees sit on top of most of these models. Compare offers on first-year cost per client, as the published fee table below does, not on the monthly rate alone.

When does a flat fee beat a percentage of spend?

A flat fee becomes the cheaper option once a client’s monthly ad spend passes the crossover point: the flat fee divided by the percentage rate. A $500 flat fee and a 10% of spend fee cost the same at $5,000 of monthly spend. Against a 2.5% fee, the crossover is $20,000. Both percentage rates appear in the published pricing table below.

Match the model you sell to the model you buy. If you charge a client a flat retainer but pay your partner a percentage of spend, every budget increase comes out of your margin: on a $1,500 retainer with a 10% partner fee, you keep $1,000 at $5,000 of spend and nothing at $15,000. Whichever model you use, Google’s transparency requirements say a management fee charged separately from Google Ads costs must be disclosed to new clients in writing in advance. For how the same models look when brands hire an agency directly, see our guide to PPC management pricing.

White label PPC pricing: published setup and monthly fees

Among white label PPC providers that publish prices, monthly fees in the table below range from $150 to $1,000 per client account, with most between about $400 and $800, setup fees run from $100 to $1,000, and two also offer a percentage-of-spend option, according to a list compiled by InvisiblePPC.

The figures are copied from InvisiblePPC’s compiled list of white label PPC agencies (last modified July 31, 2026). InvisiblePPC is itself a white label provider and appears in its own list. Prices change and scope differs (landing pages, click fraud tools, platforms), so verify with each provider before you compare.

PPC Ninja’s own site says the initial build-out costs between $550 and $1,000+ depending on account size, so the $1,000 setup figure above sits at the upper end of that range. Hustle Marketers does not publish a white label wholesale price, because white label pricing is custom and based on how many client accounts your agency needs covered. For brands that hire us directly, our PPC management is a flat monthly fee (USD 600 to 800 per platform), never a percentage of spend, and ad spend goes straight to Google or Microsoft with no markup. See what white label PPC partners charge and how to set your white label Google Ads margin.

Hustle Marketers’ advice to agencies: compare first-year cost per client, not the monthly fee alone, because a high setup fee changes the math on every client who leaves in year one.

How is Hustle Marketers’ white label PPC priced?

We quote white label PPC per partner agency, based on how many client accounts you need us to cover, so we do not publish a wholesale rate. The easiest way to get a real number is to send us one client account: we review it, show you how we would run it under your brand, and quote from there. Ad spend always goes straight to the ad platform, and the account stays in your or your client’s name.

Is white label PPC cheaper than hiring an in-house PPC specialist?

White label PPC usually costs less than an in-house hire until your agency runs about 8 to 23 client accounts. That range sets the US median wage for market research analysts and marketing specialists, $78,760 a year, against the $400 to $800 per account monthly fees that most providers in the pricing table above publish (market figures, not Hustle Marketers prices).

The wage is the May 2025 median for market research analysts and marketing specialists from the US Bureau of Labor Statistics. Wages are only part of what an employee costs. In June 2026, wages and salaries made up 70.0 percent of private industry employer compensation costs and benefits the other 30.0 percent, according to the BLS Employer Costs for Employee Compensation release.

The table divides the monthly cost of one specialist by a per account white label fee. The result is the number of client accounts at which both options cost the same.

How we worked it out: the BLS median wage divided by 12 for the salary column, and the same wage grossed up at the 70.0 percent private industry wage share for the benefits column. Fees are market figures from the provider table above, not Hustle Marketers prices. Calculated October 22, 2026.

Treat the break-even point as a floor. It leaves out software, hiring costs, management time and cover for leave, which all push the in-house cost higher. It also assumes one person can run that many accounts well, so ask any partner or candidate how many accounts each specialist handles. For the wider trade-offs, read our guide to white label vs in-house PPC.

Criteria to Rank the Top White Label PPC Agencies

Not every PPC agency deserves to be here. We picked the 15 entries on this list. We used five standards to decide:

1. Proven ROI Performance

Numbers show the truth. The best white-label PPC partners deliver returns you can count on. We found agencies that generate 3x to 10x returns on Google, Bing, and Meta for different types of businesses. The growth is steady, with strong retention and transparent reporting that clients can truly trust.

2. Tech Stack and Automation Capabilities

Running campaigns in 2027 means you need automation. The best white-label agencies use AI for bidding and optimization. They have custom dashboards showing live data. They work with Google Ads Scripts, Optmyzr, and Zapier. Less manual work means more time for actual strategy instead of playing with spreadsheets.

3. Reporting and Transparency

How do you know if a white-label agency is reliable? It’s all about the facts. Communicating transparently, using real-time dashboards, and delivering client-facing monthly reports are crucial. A company hiding behind “performance data unavailable” will not make the cut.

4. Industry Diversity

An agency that’s worked with eCommerce, healthcare, SaaS, and local service clients has proven flexibility. This matters because each industry is different. Ad patterns change. Costs behave differently. Rules vary. Agencies that serve multiple niches adjust quicker and do better work.

5. Client Support

The best white-label PPC providers act like real partners. Moreover, they provide instant campaign support and respect NDAs. Whenever something goes wrong in an account, the company addresses it before the client even realizes what has happened.

Leading White Label PPC Agencies

1. Hustle Marketers

Hustle Marketers is a PPC and SEO agency founded in 2020 by Ishant Sharma, who has worked in digital marketing since 2013. It runs Google Ads, Microsoft Ads and Meta Ads for other agencies’ clients under the agency’s own brand, and it is a Google Partner, Meta Business Partner and Microsoft Advertising Partner. The delivery team works from Zirakpur, India, with clients worldwide, and meetings happen online.

Hustle Marketers publishes this page and lists itself first, so every claim below links to a page where you can check it.

Hustle Marketers at a glance

Why choose Hustle Marketers as your white label PPC partner?

An agency that hires a white label partner is protecting three things: the client relationship, its margin and its reputation. Each reason below explains how Hustle Marketers handles one of them, with a link to the proof.

1. Proven with agencies, not only with brands. Most of Hustle Marketers’ Clutch reviews come from agency owners it works with as a white label partner. A Richardson, Texas agency has worked with Hustle Marketers since February 2023, and its CEO left a verified 5.0 review on Clutch in May 2026, more than three years into the partnership (read the case study). In New Zealand, Hustle Marketers has managed ad accounts for several clients of Endless Digital, Andy Khun’s agency.
2. Your brand stays in front of the client. Campaigns are delivered under your agency’s name, reports carry your branding, and work can be planned in your own project tool rather than in Hustle Marketers’ inbox. Your client deals with one agency: yours.
3. You keep the ad accounts and the client. The accounts stay in your agency’s or your client’s name, and ad spend is paid straight to Google, Microsoft or Meta. Work runs month to month with no lock-in, so if you ever move on, the account, its history and its conversion data stay with you. Client work is covered by signed NDAs, which is why some case studies below describe the client instead of naming them.
4. No surprise edits in a shared account. When both teams have access, every change is agreed before it goes live and logged with a date, so nobody changes bids or budgets without the other side knowing. Two teams editing one account without that rule is the fastest way to break a campaign.
5. A method that protects campaigns that already earn. Negative keywords are built before launch, new campaigns start on exact match for roughly the first 15 days, and broad match opens up only once the account has conversion data. Target ROAS is set after about 30 stable days and raised in 15 to 20% steps, always judged against the client’s break-even ROAS. When a goal changes on a live account, such as a push for new customers, the working campaigns are left alone and the new goal is tested in a separate campaign, so nothing that already makes money drops back into learning.
6. Founder-led strategy. Ishant Sharma sets the strategy on each account, and the Hustle Marketers team carries out the work with him. The person whose method is described above is the person planning your client’s account.
7. Several platforms from one partner. Google Ads (Search, Shopping, Performance Max and YouTube), Microsoft Ads, Meta Ads and LinkedIn Ads are covered, together with product feeds and conversion tracking. Amazon Ads and Walmart Connect management is also available. Your agency can sell a multi-channel package without hiring a specialist for each platform.
8. It publishes its own account data. Across 14 ecommerce accounts Hustle Marketers managed from October 2025 to September 2026, Standard Shopping returned a median 5.62x ROAS and Performance Max 4.95x, yet inside the same account each came out ahead in four of nine accounts. Brand Search returned 16.44x against 3.09x for non-brand Search (see the white label PPC services page). That is the kind of evidence you can take into a client meeting.
9. Pricing that grows with your client list. White label PPC pricing is custom, based on how many client accounts your agency needs covered, so no fixed rate is published. You can pilot one account first and move more of your book over once you have seen the work.
10. Straight talk on results and location. Hustle Marketers never promises a ROAS, CPA, cost per lead or ranking figure, and it says plainly that its delivery team is in Zirakpur, India. It works with agencies and brands worldwide through online meetings.

What results has Hustle Marketers delivered for agency partners?

These accounts were run as white label work for other agencies’ clients, which is the job this page is about. Each figure is stated in the linked case study.

Agency owners also explain the partnership in their own words. On the white label PPC services page, a US agency owner talks about adding PPC and SEO through Hustle Marketers instead of hiring in-house.

What results has Hustle Marketers published for direct brands?

These are single accounts, not averages, and each figure is stated in the linked case study. See all case studies.

What happens after you send Hustle Marketers a client account?

1. Access. Your client’s account is linked to Hustle Marketers’ manager account, or you add user access. Ownership stays with you or your client.
2. Tracking check. Conversion actions, values and tags are tested before any bid or budget change, because bidding on broken tracking wastes the first weeks.
3. Findings and plan to you first. You see what was found and what will change before anything is touched, so you can approve it and present it to your client in your own words.
4. Agreed changes go live. Nothing changes until your agency signs off, and every change is logged with a date.
5. Learning period. Results are judged after two weeks or two conversion cycles, whichever is longer, which is how Google says Smart Bidding should be assessed.
6. Reporting under your brand. Reports go out with your agency’s branding on the schedule you set with your client.

Who is Hustle Marketers the right white label partner for?

• A good fit: agencies with ecommerce, local service or lead generation clients on Google, Microsoft or Meta; agencies whose clients need Shopping feeds and conversion tracking fixed as well as campaigns run; and agencies that want to pilot one account before committing more.
• Less of a fit: agencies that need a partner in their own city for face-to-face client meetings, or a partner willing to promise a fixed ROAS or cost per lead.

Want to see the work before you commit? Get Free Audit Worth $500, or send one client account for a pilot.

2. Ishant Sharma

Ishant Sharma is the founder of Hustle Marketers and a Google Ads, Microsoft Ads, Meta Ads and SEO specialist based in Zirakpur, India, who has worked in digital marketing since 2013. He is Top Rated Plus on Upwork, and clients can hire him directly for senior strategy, audits and account management, delivered with the Hustle Marketers team.

Ishant Sharma at a glance

Why choose Ishant Sharma?

1. Senior and hands-on since 2013. Ishant Sharma has worked in digital marketing since 2013 and still sets the strategy himself on the accounts he takes on. Agencies get a senior strategist on the account, not only a salesperson on the first call.
2. A method you can explain to your client. Negative keywords are built before launch, new campaigns run on exact match for roughly the first 15 days, broad match opens up only once there is conversion data, and target ROAS is set after about 30 stable days and then raised in 15 to 20% steps. Every step is judged against the client’s break-even ROAS, so each change can be written into a client update in one line.
3. He protects what already works. When a client wants a new goal, such as more new customers, he leaves the live campaigns alone and tests the new goal in a separate campaign, so campaigns that already make money do not drop back into learning.
4. Client proof in their own words. He is Top Rated Plus on Upwork with a 100% Job Success Score, and 14 business owners explain their results in 21 video testimonials on the Hustle Marketers YouTube playlist.
5. No promised numbers. He never promises a ROAS, CPA or cost per lead figure. Proposals are built from the account’s own data, which keeps your agency from selling a number nobody can guarantee.
6. He publishes his data. His 2026 Google Ads benchmarks paper covers 22 accounts, with the sample and method stated, so you can check the reasoning behind his advice.
7. Strategy and execution together. For white label work he is hired through Hustle Marketers, so his strategy comes with the team that handles day-to-day changes and reporting under your brand.

Read client feedback on his Upwork profile, or see Ishant Sharma’s profile.

3. LYFE Marketing

LYFE Marketing primarily works with small and mid-sized businesses. Their team handles campaigns on different platforms. They build custom strategies to get more leads and sales. LYFE Marketing provides detailed reports, splits audiences into groups, and places ads strategically. 

They communicate completely transparently with clients, and most of them remain for extended periods. They run paid social and search campaigns together. This gives agencies everything they need in one place. Their work covers both B2B and B2C. Clients see their performance improve without hiring PPC experts.

Services Offered:

• Google & Bing Ads Management
• Social Media PPC (Facebook, Instagram, LinkedIn)
• Remarketing Campaigns
• Ad Copywriting & Creative Development
• Landing Page Optimization
• Conversion Rate Optimization

Reviews and Achievements:

• Clutch: 4.4/5 from 161 reviews; founded 2011, Atlanta, Georgia (last checked October 22, 2026)
• G2: NA

4. EZ Rankings

EZ Rankings is a trusted white label PPC agency founded in 2010 and based in Noida, India, with an office in Philadelphia (last checked October 22, 2026). The company works with digital marketing agencies around the world to manage and run pay-per-click campaigns under the agency’s brand name. This allows agencies to offer professional PPC services to their clients without building an in-house team.

The EZ Rankings team creates and manages campaigns on platforms like Google Ads, Microsoft Advertising, and social media advertising platforms. They focus on selecting the right keywords, targeting the right audience, and improving conversions to help businesses get better results from their ad spend.

With clear reporting, experienced PPC specialists, and a structured campaign approach, EZ Rankings helps agencies scale their PPC services, deliver better results to clients, and grow their business efficiently.

Services offered:

• White Label Google Ads Management
• White Label Microsoft Ads Management
• Search & Display Advertising Campaigns
• Shopping Ads & Performance Max Campaigns
• Remarketing & Retargeting Campaigns
• Landing Page Optimization for PPC

Reviews and Achievements:

• Clutch: 4.6/5
• 2024 Fall Clutch Global Award honoree and Clutch Champion, per the company’s December 2024 announcement

5. WebFX

WebFX is a leading White Label PPC provider for big companies. They combine technology, creativity, and data to achieve results. With WebFX, campaigns are expanded without compromising. They provide complete reporting dashboards, keyword planning, and improved ad copy. As a white label PPC partner, they are contracted by agencies for certified Google Ads specialists and marketing experts. 

They have worked in eCommerce, healthcare, SaaS, and retail. They continue to make campaigns better with the help of sophisticated analytics tools. WebFX ensures clients are happy and getting maximum ROI. That’s why agencies pick them as their white-label PPC partner.

Services Offered:

• • Google Ads & Microsoft Advertising
• • E-commerce PPC Campaigns
• • Retargeting & Display Ads
• • Keyword & Competitor Analysis
• • Conversion Tracking & Analytics
• • Ad Extensions & Optimization

Reviews and Achievements:

• • Clutch: 4.9/5 from 453 reviews; headquartered in Harrisburg, Pennsylvania (last checked October 22, 2026)
• • G2: 4.9/5

6. Directive

The directive concentrates on performance-based White Label PPC. They primarily deal with B2B and SaaS firms. Their strategies revolve around ROI and detailed reporting to agency partners. Directive knows account structure, conversion tracking, and audience segmentation. They assist the agencies in making campaigns bigger without losing control and clarity. 

Their team has accurate targeting, automated bidding, and innovative extensions that enable them to achieve more conversions. Agencies rely on the tested techniques of Directive to achieve the same results, spend fewer funds, and retain satisfied clients in various types of business. That is what makes them a desirable partner in 2027.

Services Offered:

• • B2B & SaaS PPC Campaigns
• • Paid Search & Display Ads
• • Lead Generation & Conversion Optimization
• • Retargeting & Remarketing Campaigns
• • Analytics & Reporting Dashboards

Reviews and Achievements:

• • Clutch: 4.8/5
• • G2: 4.0/5, praised for B2B performance strategies

7. Holini

Holini is a performance-driven Google Ads agency that helps B2B tech and SaaS brands grow through clear campaign structure, better conversion tracking, and stronger lead quality. Their senior-led team works closely on strategy and execution, helping companies build Google Ads systems that support pipeline growth, improve budget efficiency, and give teams a clearer view of what is actually driving revenue.

With a strong background in B2B paid acquisition and analytics, Holini is a solid fit for brands that want scalable growth without losing control over customer acquisition costs.

Key Services

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  Search Ads

  
  
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  B2B Lead Generation

  
  
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  Google Ads Audits

  
  
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  Conversion Tracking & Attribution

  
  
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  Landing Page Performance

  
  

8. Ignite Visibility

Ignite Visibility provides complete White Label PPC services to agencies that outsource campaign management. This company deal with Google Ads, Bing Ads, social PPC, and eCommerce advertising. They involve audience targeting, bid optimization, and testing creative ads in order to achieve the best ROI. They provide agencies with transparent reporting, performance analysis, and improved strategies. Their team mixes technical skills with creative storytelling. This makes click-through rates and conversions go up. They’ve succeeded in multiple industries. Ignite Visibility helps partners deliver quality PPC results without needing internal resources.

Services Offered:

• • Google & Bing Ads Management
• • Paid Social Campaigns (Facebook, Instagram, LinkedIn)
• • Retargeting & Remarketing Ads
• • Conversion Optimization & Analytics
• • Landing Page Recommendations

Reviews and Achievements:

• • Clutch: 5.0/5
• • G2: 4.5/5, noted for creative ad strategies

9. AdVenture Media Group

AdVenture Media Group is a white-label PPC agency doing custom campaign management for agencies that want to grow without adding staff. They focus on Google Ads, Microsoft Advertising, and Paid Social campaigns. AdVenture keeps optimizing continuously. 

They go from keyword research to ad copy testing. Agencies provide detailed reporting, client-focused strategies, and ROI-centered campaigns. Their knowledge covers B2B and B2C. Ads reach the right people while reducing wasted money. Good communication and proven results make AdVenture Media Group a solid partner for agencies scaling PPC campaigns efficiently in 2027.

Services Offered:

• • Google & Bing Ads
• • Paid Social Advertising
• • Retargeting & Remarketing
• • Conversion Rate Optimization
• • Analytics & Reporting

Reviews and Achievements:

• • Clutch: 4.8/5
• • G2: NA

10. Disruptive Advertising

Disruptive Advertising specializes in white-label PPC, focusing on ROI and measurable growth. They handle campaigns on Google Ads, Bing Ads, and Facebook Ads for agencies needing solutions that scale. Their approach includes splitting audiences into groups, running A/B tests, adding extensions, and optimizing bids in real time. 

Agencies partner with them to provide clients with data-driven campaigns that convert without building in-house teams. Disruptive Advertising mixes analytical work with creative strategy, so campaigns perform well. Their focus on reporting and transparency means agencies can show clients results confidently.

Services Offered:

• • Google Ads & Microsoft Ads
• • Paid Social Campaigns
• • Conversion Rate Optimization
• • Landing Page Analysis
• • Analytics & Reporting

Reviews and Achievements:

• • Clutch: 5.0/5
• • G2: 4.7/5

11. Power Digital Marketing

Power Digital Marketing offers agency-customized white-label PPC services with professional campaign management without in-house capabilities. They provide Google Ads, Microsoft Advertising, and Paid Social. Their campaigns are centered on accurate audience targeting, improved ad copy, and frequent reporting. 

The experience of Power Digital Marketing in the eCommerce, healthcare, and B2B industries is leveraged by agencies to deliver top-quality campaigns. Their focus on ROI, continuous optimization, and clear communication makes them a preferred partner. By outsourcing PPC campaigns, agencies scale faster, cut operational costs, and consistently deliver results you can measure to their clients.

Services Offered:

• • Google & Bing Ads
• • Paid Social Campaigns
• • Retargeting Campaigns
• • Analytics & Dashboard Reporting
• • Conversion Tracking

Reviews and Achievements:

• • Clutch: 5.0/5
• • G2: NA

12. JumpFly

JumpFly is a white-label PPC agency for campaign management on Google Ads, Bing Ads, and Amazon Ads. They specialize in providing measurable ROI to agency partners through optimization of keyword targeting, ad copy, and bid strategies. Their team deals with the structure of campaigns, A/B testing, and continuous optimization to ensure that everything is efficient. Agencies benefit from JumpFly’s transparent reporting and consultative approach. 

This lets them scale client campaigns confidently. As a proven partner in agencies that outsource PPC without affecting performance, JumpFly has expertise in various verticals such as the eCommerce, SaaS, and local services.

Services Offered:

• • Google & Bing Ads
• • Amazon PPC
• • Retargeting & Remarketing
• • Analytics & Reporting
• • Conversion Optimization

Reviews and Achievements:

• • Clutch: 5.0/5
• • G2: NA

13. Thrive Internet Marketing

Thrive Internet Marketing is a full-service white-label PPC solution for agencies needing scalable campaign management. They specialize in Google Ads, Bing Ads, Paid Social, and eCommerce campaigns. Their team focuses on audience segmentation, ad testing, and bid optimization to make sure campaigns generate leads and revenue efficiently. 

Agencies use Thrive’s reporting dashboards, analytics, and creative ad strategies to meet client objectives without hiring in-house experts. The experience of Thrive in various industries ensures that campaigns are based on demographics. 

The outcomes are increased click-through, reduced cost per click and high ROI. A combination of transparent cooperation and performance-driven strategies makes them an excellent choice.

Services Offered:

• • Google & Bing Ads
• • Paid Social Advertising
• • Retargeting & Remarketing
• • Analytics & Reporting
• • Conversion Optimization

Reviews and Achievements:

• • Clutch: 4.6/5
• • G2: 4.7/5

14. KlientBoost

KlientBoost is a performance-based white-labeled PPC campaign. They are also experts in Google Ads, Bing Ads, Paid Social, and conversion-oriented landing pages. KlientBoost is used in agencies to conduct A/B testing, manage bids, and perform constant optimization to achieve maximum ROI. 

They give detailed reporting dashboards and actionable insights. This lets agencies scale campaigns confidently. With a focus on conversion rate optimization and creative ad strategies, KlientBoost makes sure every campaign element contributes to results you can measure. This includes targeting and ad copy. Their consultative approach and data-driven methods make them a trusted white-label partner for agencies looking to provide clients with campaigns that perform well.

Services Offered:

• • Google & Bing Ads
• • Paid Social Campaigns
• • Landing Page Optimization
• • Conversion Rate Optimization
• • Analytics & Reporting

Reviews and Achievements:

• • Clutch: 5.0/5
• • G2: 4.8/5

15. ROI Minds 

ROI Minds is a White Label PPC agency committed to maximizing ROI and driving consistent leads through data-driven advertising. Several clients complained about fragmented campaigns, high CPCs, and inconsistent conversions.

The ROI Minds team restructured campaigns and improved efficiency by using advanced targeting and audience segmentation. Their system combines rigorous campaign audits, creative A/B tests, and bid optimization to ensure that every ad dollar is spent wisely. As a result, ROI Minds has elevated click-through rates, reduced acquisition costs, and improved marketing performance.

Services Offered

• • Full campaign audits and restructuring
• • Audience targeting and retargeting
• • PPC ad creative and copy A/B testing
• • Bid management and optimization
• • Conversion tracking and analytics

Reviews and achievements
Clutch: 5.0/5
G2 Review: NA
Looking for a list of White Label SEO agencies to manage your projects? Here’s your list of leading agencies.

What does a white label PPC partner do day to day?

A white label PPC partner works inside your clients’ ad accounts under your agency’s name: it builds and optimizes campaigns, checks tracking and prepares reports, while your agency keeps the client relationship. The three questions partner agencies ask most are what the partner logs into, who pays Google and who talks to the client.

What does the partner log into, and who pays Google?

The partner should log into your client’s Google Ads account through a manager account link, with an access level you choose. Google Ads has five access levels: Email-only, Billing, Read-only, Standard and Admin. Standard lets a partner edit campaigns without managing users, which is enough for day-to-day management.

Ownership matters more than access. Google’s manager account rules allow a client account only one owner manager. A manager that creates a new account becomes its owner automatically, while linking an existing account does not transfer ownership unless the client account enables it. The client account keeps its data and can remove the owner by unlinking.

This table shows the setup we recommend agencies ask for:

How do your clients hear from the partner under your brand?

Most white label partnerships run one of two ways. In a silent setup, the partner never speaks to your client and your account manager relays every update. In a co-supported setup, the partner joins calls or emails as part of your team. Agree which model you want in writing before the first client starts, including which email address and names the partner uses.

At Hustle Marketers the default is silent: we have no contact with your clients unless you invite us onto a call as part of your team.

What should white label PPC reporting look like for your clients?

White label PPC reporting should arrive under your agency’s brand on a fixed date and show spend, clicks, impressions, conversions and cost per result for each ad account, with brand and non-brand results split and a short note on what changes next. Where your Google terms require a monthly report, Google says cost must show the exact amount Google charged, excluding your fees.

The brand and non-brand split matters more than most templates admit. In the Hustle Marketers study Google Ads Performance Benchmarks by Campaign Type (Sharma, 2026, 22 accounts, October 2025 to September 2026), median ecommerce ROAS was 16.44x on brand Search and 3.09x on non-brand Search. A report that blends the two can make weak prospecting look healthy.

A client-ready report covers six sections, in this order:

Benchmarks help clients judge a number without guessing. Across 44 US businesses Hustle Marketers manages, September 2025 to September 2026, the median Google Search CPC was $3.18 and CTR 7.73%, with a 7.42% median conversion rate across 41 of them, as published on our PPC statistics page. Compare against the same industry and market wherever you can.

For a fuller template, read what clients should see in a white label PPC report and our guide to PPC reporting. Our unbranded reports follow the Reporting Integrity Standard.

How long does it take to onboard a white label PPC partner?

Onboarding a white label PPC partner takes a few days for access and tracking, then at least two weeks before results mean much. Google says a bid strategy’s Learning status never lasts more than 7 days, and that Smart Bidding results should be judged over 2 conversion cycles or 2 weeks, whichever is longer.

Those rules come from Google Ads Help on the learning period. The table shows the order most onboardings follow and the Google rule that applies at each stage.

Sources: Google Ads access levels and Google Ads learning period, checked October 22, 2026.

Manual bidding can come first when an account has little clean conversion data. In our white label PPC case study for a Richardson, Texas agency, we replaced a conversion tag that fired on page load, turned on Enhanced Conversions and ran manual CPC for 60 days before moving to Target ROAS.

What should your agency send a white label PPC partner on day one?

Send the account details, the goal and the client rules in one written brief on day one, so the partner can start work without a chain of follow-up emails. A complete first brief covers six items, from the Google Ads customer ID to your report template.

1. The client’s Google Ads customer ID, so the partner can send a manager account link request.
2. The conversion actions that count as a lead or sale, and the value of each.
3. The monthly budget and the cost per lead or return on ad spend the client expects.
4. Brand rules: words to avoid, offers you can promise and who approves new ads.
5. Contact rules: whether the partner may join client calls, and under which name.
6. Your report template and logo, so the first unbranded report matches your brand.

Want a second opinion on an account before you hand it over? Get Free Audit Worth $500.

Which ad platforms can a white label PPC partner manage?

A white label PPC partner can manage white label paid ads on any platform it runs in-house. Most cover Google Ads, Microsoft Advertising and Meta Ads, and some also run LinkedIn Ads or Amazon Ads. Coverage varies more than most agencies expect, so confirm each platform and campaign type in writing before your sales team quotes it.

The table lists what partners usually run on each platform and the question to settle before you sell it.

Hustle Marketers runs Google Ads, Microsoft Advertising and Meta Ads for agency partners as one paid media engagement. See how we approach white label Google Ads management, white label Performance Max campaigns and LinkedIn profile targeting in Microsoft Ads for B2B accounts.

Agencies with Australian clients face the same choice. Search advertising in Australia reached $8 billion of an $18.4 billion internet advertising market in 2025, both up 11.5% year on year, according to the IAB Australia Internet Advertising Revenue Report as reported by B&T in March 2026. Google Ads is usually the first platform to sell, with Microsoft Advertising added once the Google account is stable.

White Label Bing Ads: The Service Almost No One Resells

Most white label fulfillment stops at Google and Meta, which leaves agencies turning away easy incremental revenue. Microsoft Advertising is the quiet upsell: CPCs usually land below Google for the same keywords, the audience skews older and higher income, and most client accounts that tried Bing only ever ran an untouched Google import. That is an audit win waiting to be sold under your brand.

Our white label Bing fulfillment runs the same native build our Bing Ads management team uses on retail accounts: rebuilt negatives, syndicated search partner exclusions, Audience Network containment with account level website exclusion lists, UET with revenue tracking validated before optimisation begins, LinkedIn profile targeting on B2B accounts, and Microsoft Shopping run on supplemental feeds with Bing length titles, Offer Highlights and custom labels. The full method is documented in our Bing Ads management guide, and you can see how the market compares in our roundup of the best Bing Ads agencies. Your agency sells the channel, our team builds it, your brand takes the credit. Typical positioning for your rate card is a Bing add on priced at 30% to 50% of the client’s Google retainer, since Microsoft budgets usually run 10% to 30% of Google budgets.

Full Paid Media Fulfillment Under Your Brand

White label PPC increasingly means paid media: Google, Microsoft and Meta managed as one budget, with Shopping feeds, creative testing and landing page feedback inside the same engagement. The difference your clients will feel is measurement discipline. Every unbranded report splits brand from non brand, reconciles platform claims against the client’s backend revenue, and grades spend against break-even ROAS built from real margins, following the Reporting Integrity Standard we publish openly. When your client asks why the new report looks different from the old agency’s, the honest answer, because this one matches your bank account, closes the renewal for you.

If you want that fulfilment running under your own brand from next month, our white label PPC services cover Google, Microsoft and Meta as one paid media engagement with unbranded reporting built in. Our white label SEO services sit alongside them when a client needs both channels working off the same keyword set and the same landing pages, so you are not paying two partners to argue about attribution.

How do we run white label PPC for agency partners?

We run paid search for other agencies under their brand, and two partnerships show how this works in practice.

For Endless Digital, Andy Khun’s agency, we have worked as the white label PPC team and managed ad accounts for several of its New Zealand clients.

For a US marketing agency, we manage a home services client’s Google Ads account under the agency’s name, which we cannot name under our NDA. The account runs Search campaigns for brand, repair and non-brand terms, Performance Max and Local Services Ads. Three things make that partnership work:

• One shared workspace: work is coordinated in the agency’s own project tool, not in our inbox, so the agency sees what is planned and done.
• Changes agreed before they go live: both teams have access to the ad account, so every change is coordinated first. Two teams editing one account without that rule is the fastest way to break a campaign.
• Answers backed by data: the agency reviews our changes closely, and we reply point by point with figures from the account rather than opinions.

On every partner account we also follow the same build rules:

1. New Search campaigns start on exact match for roughly the first 15 days while conversion data builds.
2. Negative keywords are built upfront in phrase and exact match and applied at account level.
3. Performance Max takes on broader reach once the account has conversion data.
4. Once ROAS holds steady for about 30 days, bidding moves to target ROAS, raised in 15 to 20% steps and judged against break-even ROAS.
5. The ad account stays in the end client’s or the agency’s name, and the partnership is month to month.

How do I choose the best white label PPC agency for my needs?

Choose a white label PPC agency by scoring each candidate on ten things that decide whether the partnership survives: pricing model, minimum spend, NDA and non-solicitation, account ownership, unbranded reporting, communication SLA, onboarding time, a pilot, platform certifications and fit with your clients’ niches.

Score each criterion 0 (missing), 1 (partly covered) or 2 (clearly in writing). Hustle Marketers’ rule of thumb for agencies: anything under 14 out of 20 is a risk, and a zero on account ownership or non-solicitation is a deal breaker whatever the total.

What should I look for in a white label PPC contract?

Look for five things in a white label PPC contract: a mutual NDA with a non-solicitation clause, written confirmation that the client owns the ad account and data, a notice period and handover process for exit, the fee and what changes it, and service levels for response time and reporting dates.

If any of these live only in a sales call and not in the contract, treat them as missing. Our guide to what to look for in a white label digital marketing partner covers pilots and exits in detail, and white label vs in-house PPC helps if you are still deciding whether to outsource at all.

How do you test a white label PPC partner before moving all your clients?

Test a new partner on one client account before you move more. A pilot shows how the partner works long before results settle, so judge the process first and the numbers second:

Hustle Marketers will pilot a single client account with you before you commit more clients.

What mistakes do agencies make with white label PPC partners?

The costliest mistakes are structural, not tactical: letting the partner own accounts, mismatching pricing models, hiding fees inside media spend and promising results before tracking is checked. Each one is easy to prevent at signing.

1. Letting the partner own the ad account or billing. If the partner’s manager account owns or pays for the client account, leaving gets slow and risky. Keep ownership and billing with the client, as the exit checklist above explains.
2. Buying on a percentage of spend while selling a flat retainer. Your margin shrinks every time the client raises its budget. Match the two models or cap the partner’s fee.
3. Marking up media spend instead of charging a separate fee. Google requires cost reports to show the exact amount Google charged, without your fees, so keep your margin in a management line.
4. Promising results in the first month. Google says Smart Bidding takes 1 to 2 conversion cycles to settle on a new goal, and results should then be judged over 2 conversion cycles or 2 weeks, whichever is longer (Google Ads Help). Check tracking first with our Google Ads audit checklist and put the first review date in your proposal.
5. Skipping written response times. When an ad is disapproved or spend spikes on a Friday, you need a named person and an agreed fix time, not a support queue.
6. Selling channels the partner does not run. Confirm in writing which platforms and campaign types the partner covers before your sales team quotes them.
7. Forwarding reports without reading them. The client judges your agency on the report. Review each one before it goes out and add the commentary that ties the numbers to the client’s goals.

Which hidden costs eat white label PPC margins?

The partner invoice is only part of the cost of white label PPC outsourcing. Margins shrink most from work the agency still does itself: rewriting reports, joining escalation calls, checking builds and absorbing scope the partner never priced.

• Report rewriting. If every report needs an hour of edits before it reaches the client, add that hour to the account cost.
• Scope creep. Landing pages, tracking fixes, feed work and sales support often sit outside the monthly fee. List what is included before you quote.
• Complexity the fee ignores. One local Search campaign and a multi-market Shopping account with Performance Max are not the same job at the same flat rate.
• Margin with no visible value. A client paying double or triple the partner fee expects more than the partner fee buys. Your strategy, review and commentary have to fill that gap.

Run your own figures through the margin example earlier in this guide before you set retail prices.

What should a white label PPC SLA include?

A white label PPC SLA should put five things in writing: no direct client contact, unbranded reports on a fixed date, a named contact, client ownership of the ad accounts and data, and agreed response times. Ours covers all five. No client contact, ever, unless you invite us onto a call as part of your team. Unbranded monthly reports arrive in your template or ours, ready to forward without editing. A named fulfillment lead sits on every agency partnership, so you are briefing a person rather than filing tickets into a queue. Your agency keeps the client relationship, and the ad account and its data stay owned by you or your client. We work inside the account with full access and own the changes: the build, the optimisation, the goal improvements and the reporting. Response times, report turnaround and onboarding windows are written into the partner agreement before any work begins, so you can quote them to your own client with confidence rather than hoping.

What happens to client ad accounts if you end a white label PPC partnership?

A client’s Google Ads account keeps its campaign history when it is unlinked from a partner’s manager account, and the partner loses access through that manager account. Google says the account won’t lose its campaign history or access to Google Ads features, and a user with admin access to either account can unlink them.

Two settings decide how smooth the exit is. The first is ownership. A client account can have only one owner, a manager account that creates an account becomes its owner automatically, and a manager that links an existing account gets ownership only if the client account turns it on, per Google’s guide to manager account ownership. The second is billing. If the client account is on monthly invoicing and the partner’s manager account is the paying manager, the account stops serving after unlinking unless new billing is set up first, per Google’s guide to unlinking accounts.

Run this exit checklist before you give notice:

1. Confirm that at least one Admin user on the client account belongs to your agency or the client. Google requires one before ownership can be turned off.
2. Check which manager account owns the client account. If it is the partner’s, ask the partner to transfer ownership or turn it off.
3. If the account is billed through the partner’s manager account, set up new billing before anyone unlinks.
4. Save copies of the reports and account notes you need while access is still open.
5. Unlink the partner’s manager account and remove any direct user access it held.

Who owns Merchant Center, GA4 and Google Tag Manager when the partnership ends?

Treat tracking and feeds exactly like the ad account: they should be created under the end client’s or your agency’s login, with the partner added as a user. When a partnership ends, you remove the partner’s access instead of asking for anything back. Check these before you sign:

• Google Merchant Center: the business or your agency is the account admin, the partner is a user.
• Google Analytics 4: the property sits in the client’s or your agency’s account, the partner has editor access.
• Google Tag Manager: the container belongs to the client or your agency, the partner can publish but does not own it.
• Microsoft Advertising and Meta Business: the business account is yours or the client’s, the partner is a partner or user.

Who is responsible if a client’s ad account gets suspended?

Write it into the contract. The partner should check every ad, landing page and feed against platform policies before launch, handle appeals if something is disapproved, and tell you the same day if an account is suspended. Your agency should confirm that the client’s products and claims are allowed, since only the client knows what they can prove.

When does white label PPC make sense for an agency?

White label PPC makes sense when your clients want paid ads but your PPC volume is too small, too uneven or spread across too many platforms to keep a specialist busy. Once steady volume passes the break-even point in the cost table above, an in-house hire or a hybrid setup starts to pay off.

If PPC is an add-on to another service, read how SEO agencies add white label PPC and how web design agencies can offer white label PPC. If your clients only need Google, compare partners in our list of the best white label Google Ads agencies.

When is white label PPC the wrong choice?

• Very small budgets: once your fee and the partner’s fee are both taken out, accounts spending under about $1,000 a month leave little margin. InvisiblePPC gives the same warning for low-spend clients.
• No one to check the work: if nobody at your agency can read a Google Ads account, you cannot tell a good partner from a bad one.
• Clients who expect your team in the account every day: a partner can join calls, but some clients want daily contact with the people doing the work.
• You plan to build an in-house team soon: a partnership still helps in the gap, but choose one that will hand over cleanly.

What is a PPC reseller program, and how do you start one?

A PPC reseller program lets your agency sell pay-per-click management under your own brand while a partner does the work. The partner builds and optimizes the Google Ads, Microsoft Ads or Meta campaigns and supplies white-label reports. You own the client relationship and the retail price. To start, pick your platforms, vet a partner and follow Google’s third-party rules.

A reseller program is not a software license or a referral scheme. You bill the client, you answer to the client, and the partner works behind you. That also means the policy duties Google places on agencies sit with you, not only with the partner.

How do you start as a PPC reseller?

1. Pick a niche and the platforms you will sell. Start with one platform you can explain well, usually Google Ads, then add Microsoft Ads or Meta Ads once the first accounts run smoothly. A clear niche (local services, ecommerce, B2B) makes it easier to write offers and judge a partner’s experience.
2. Choose a fulfillment partner and check its credentials. Ask who builds the campaigns, how often they optimize, which platforms they cover, and what the contract and minimums are. A Google Partner badge means the partner’s manager account met Google’s bar: a minimum optimization score of 70%, $10,000 in ad spend across managed accounts over a rolling 90 days, and at least 50% of account strategists certified in Google Ads (Google Ads Help).
3. Set your pricing and margins. Work out the wholesale cost per account, your own time for sales and client calls, and the retail price your market will pay. Our guide to white label PPC pricing and what agencies charge walks through the fee models.
4. Keep every ad account in the client’s name. Google requires a separate account for each end-advertiser you manage (Google third-party policies). Have the client own the account and billing, then grant access to you and your partner. If the partnership ends, the client keeps its data and history.
5. Set up white-label reporting before launch. Agree the metrics, the format and the delivery day with your partner first. If your terms promise monthly reports, Google requires cost, click and impression data at account level, with the exact amount Google charged shown without your fees (Google transparency requirements). See what clients should see in a white label PPC report.
6. Meet Google’s third-party policy duties. Disclose any management fee in writing before each new client’s first purchase and show it on every invoice. Give clients their Google Ads customer ID when they ask. If 80% or more of your clients spend under $1,000 a month on Google Ads, link Google’s advertiser guide to working with third parties in a visible place on your site (Google transparency requirements). Google also expects you to be honest about costs and expected results.
7. Launch with one client and review the handoff. Run the first account end to end: intake, build, approval, reporting and the first monthly call. Fix the gaps in your process before you sell the next account.

What are the benefits and risks of reselling PPC?

The main benefit is adding paid search revenue without hiring a PPC team. The main risk is that the client sees only your brand, so any partner mistake, slow reply or policy breach lands on you. The table pairs each benefit with the risk that comes with it and a way to reduce that risk.

Which platforms offer PPC reseller programs?

PPC reseller programs come in three types: marketplaces that list many white-label products, fulfillment agencies that run the campaigns for you, and software platforms that bundle a dashboard with done-for-you services. The programs below are listed in alphabetical order, not ranked. Details come from each provider’s own page as checked in October 2026, so confirm terms before you sign.

For the full step-by-step setup, read our guide on how to start a white label PPC agency.

How do you sell PPC to clients under your own brand?

You sell white label PPC management the same way you sell any core service: name it as your own product, package it in tiers by platform and budget, price it as a management fee kept separate from ad spend, and own every client touchpoint, from the proposal and onboarding call to the monthly report. The partner works behind that front end.

Clients still buy paid media, but many want fewer vendors. In Gartner’s 2025 CMO Spend Survey, reported by Chief Marketer in May 2025, paid media was the largest share of marketing budgets at 30.6%, while 39% of CMOs planned to cut agency allocations. An agency that can run paid search next to its existing service is easier to keep than a second agency.

Use this playbook in the order your client experiences it, from first pitch to renewal:

1. Name and package the service. Sell Google Ads management under your agency name, in two or three tiers set by platforms and budget range, so clients compare your tiers instead of shopping your partner.
2. Charge a management fee, not a media markup. Quote your fee separately from ad spend. Google’s third-party policy says a fee charged separately from Google Ads costs must be disclosed to new clients in writing before their first purchase and shown on every invoice.
3. Write the proposal around goals and a review date. Agree the conversion that counts, the target cost per lead or return on ad spend, and the date of the first performance review, so month one is not judged like month six.
4. Run the onboarding call yourself. Collect the customer ID, conversion actions, brand rules and approvers, then pass them to your partner in one written brief, using the day one checklist further down this guide.
5. Keep every report and call under your brand. Reports go out in your template with your commentary. If the partner joins a call, it joins as part of your team.
6. Review results before the client sees them. Read each report, add two or three plain-English next steps, and flag any decision the client must make on budget or landing pages.
7. Sell the next channel at renewal. Once Google Ads is stable, offer Microsoft Advertising or Meta Ads built by the same partner, so the client grows with you instead of hiring another agency.

For the setup steps behind this playbook, read our guide on how to start a white label PPC agency. If you are still choosing which service to add, compare white label SEO vs PPC for agencies, and if you run an email shop, see how email marketing agencies can add Google Ads and Meta Ads.

Hustle Marketers White Label PPC Case Studies

Ishant Sharma has led campaigns for agency partners as their white label PPC team. Below are three of those partnerships, each with its own case study, so you can see the problem, what changed and what the agency’s clients got.

1. Blake International Management LLC

Blake International ran marketing for clients across several industries, but many of those clients were stuck with high CPCs and inconsistent conversions. Their campaigns had no clear keyword structure, no intent mapping and no segmentation, which wasted budget and brought in low-quality leads. Hustle Marketers stepped in as the white label PPC partner to rebuild the foundation and scale results across projects.

What changed

• Campaigns were segmented and rebuilt around buyer intent.
• The search terms with the highest return potential were found and given priority.
• Creatives and ad copy were A/B tested to find the best-performing combinations.
• Time-based bid adjustments and geotargeting tightened where and when ads ran.

Results

• Ecommerce store: 7x ROAS within six months, up from 1.21x (read the case study).
• Hair extension business: lead volume up 4x within months.
• Law firm: 30% more qualified leads through tighter targeting and better ad copy.

2. Brittney Brands

Brittney Brands needed quality leads and sales for its clients in beauty and wellness. High ad spend, poor conversions and campaigns that all looked alike were stalling growth, so Hustle Marketers took over PPC across several of its client accounts rather than a single one.

What changed

• Separate, granular ad structures for the skincare, haircare and eczema clients.
• Seasonal creatives with clear calls to action.
• Landing pages improved for speed, user experience and conversion intent.
• Remarketing to cart abandoners and past visitors.

Results

• Eczema brand: ROAS from 2.5 to 8+ in six months, more than three times the starting level.
• Haircare line: from zero to 3+ ROAS, with consistent purchases.
• Brittney Brands’ own Meta Ads: leads at a $2.17 cost per lead.

3. A Chicago marketing agency

A Chicago-based agency wanted to scale PPC across several clients while lowering acquisition costs. Its ad optimization was not working and its conversion tracking was inconsistent. Hustle Marketers built a white-labelled PPC system with automated reporting and ROI tracking, and Ishant Sharma managed the campaigns.

What changed

• Audiences were split into cold, warm and hot tiers.
• Ad sets, creatives and bid strategies were tested continuously.
• Call tracking and form fixes made conversion data more accurate.

Result: the case study reports a 600% ROI on the agency’s campaigns.

Agencies that resell paid media are usually asked for leads next. Before you say yes to that, read our guide to white label lead generation: wholesale pricing by vertical, the margin that actually survives, who owns the CRM, and the compliance liability that does not transfer to your partner.

Conclusion

The right white label PPC partner can add a profitable service to your agency, and the wrong one can cost you clients. But choose the best agency with decent expertise in delivering results. Each agency listed above can deliver results, but if you want affordable results with a dedicated partner, Hustle Marketers is the way to go.

At Hustle Marketers, you will gain access to Ishant’s expertise, your go-to white label PPC partner, who will help you climb the stairs of revenue and secure quality leads. He has implemented successful PPC campaigns for various brands, demonstrating hands-on expertise in Facebook, Bing, and Google Ads. 

Hustle Marketers has published white label results, including an agency partner’s ecommerce client that went from 1.21x to 7x ROAS in six months, each documented in its own case study.

By partnering with Hustle Marketers, you are not outsourcing PPC. You are adding a senior PPC team to your agency without the cost of hiring one. Contact us to pilot one client account.