10 Best Freelance PPC Consultants to Hire on Upwork

Let’s be real. Running paid ads today isn’t about throwing money at platforms and hoping something sticks. CPCs jump without notice, your competitors adjust bids while you’re offline, platform rules change constantly, and what worked last month stops working this week. Innovative companies now work with a freelance PPC consultant on Upwork who gets the real mechanics, how auctions actually work, what drives someone to click and buy, how to read platform data correctly, and how to make numbers work in your favor.

Upwork transformed how businesses find these specialists. Forget expensive agencies or permanent hires you might not need long-term. Now you can connect directly with experts who’ve already handled serious ad budgets, rescued failing campaigns, and grown companies using Google, Meta, TikTok, and Microsoft platforms.

This guide features 10 exceptional PPC consultants available on Upwork, professionals who skip the guesswork, avoid cookie-cutter approaches, and avoid meaningless reports. They create frameworks that produce real growth, boost your return on ad spend, and turn unpredictable campaigns into reliable revenue sources.

10 Leading Freelance PPC Consultants to Hire on Upwork

What separates an honest PPC consultant from someone who just launches campaigns? Understanding what makes people search, how platform auctions actually function, reading data the right way, testing ad variations quickly, and knowing the real reasons purchases happen. These consultants earned their spots because they deliver real outcomes—not pretty numbers that mean nothing. They each bring different approaches, different strengths, and proven histories.

Here are the 10 best options for leading freelance PPC consultants.

1. Ishant Sharma

Best Overall Performance Strategist for E-commerce, Lead Gen & High-Intent Search

Ishant Sharma ranks among Upwork’s most reliable PPC experts and has driven dozens of profitable campaigns across e-commerce, SaaS, healthcare, real estate, and legal sectors. He combines deep analysis with hands-on testing to build PPC frameworks designed for growth rather than short-term wins. Companies reach out to Ishant when unhappy with results, weak leads, expensive acquisitions, stagnant returns, or chaotic campaign setups. 

He specializes in complete rebuilds using audience data, intent grouping, funnel-stage-based keyword structures, and ads that actually perform. When you need someone who truly owns the outcome and approaches problems like a business partner instead of a task-taker, Ishant delivers.

Specialization

• Google Search, Shopping & Performance Max
• Meta Ads scaling for D2C brands
• High-intent lead generation campaigns
• Multi-platform attribution & analytics
• Funnel restructuring and CRO-led PPC
• Global PPC management (US, EU, Middle East, APAC)

Why Choose Ishant Sharma?

• Address underperforming accounts with strategic rewiring
• Strong cross-platform experience across Google, Meta, and Bing
• Proven system for scalable ROAS
• Deep understanding of data, queries, and buyer psychology

Results Delivered

• 1500% ROAS for e-commerce brands
• 60× lead growth for service businesses
• 900% revenue jumps across campaigns
• Massive drop in CPA through structured optimization

If you are struggling to decide between hiring a PPC consultant vs the Company, check out the complete differences here and find all your answers.

2. Daniel Morris

Daniel brings years of Google Ads experience, turning messy, data-heavy setups into smooth, reliable systems. B2B and SaaS companies choose him because he understands extended buying cycles, cross-touchpoint tracking, and complex purchase paths. 

His keyword strategies focus on what searchers actually want rather than chasing volume, so campaigns attract serious prospects rather than tire-kickers. Daniel excels at finding where things break in your funnel: pages that don’t convert, searches that waste money, audiences that miss the mark, and algorithm settings that work against you. Brands hire him once and come back to solve scaling challenges, set up smart bidding correctly, or fix climbing costs.

Specialization

• B2B PPC Funnels
• Data-led Google Ads optimization
• Attribution modeling
• Landing page CRO
• SaaS lead generation
• Automated bidding strategies

3. Brooke Turner

Brooke focuses on growing e-commerce through intelligent feed work, rapid creative testing, and conversion-focused campaigns. She’s among the few freelancers who grasp both technical requirements and the psychology behind shopping ads. Her method combines customer data, product grouping, and behavior patterns to figure out which items deserve maximum bid investment. Brands stuck with flat returns or expensive clicks saw consistent profitability after her overhauls. Brooke also catches shopping feed problems that kill performance — issues most advertisers completely miss.

Specialization

• Google Shopping + PMax
• Product feed engineering
• E-commerce scaling frameworks
• Cross-platform remarketing
• SKU-level budget distribution

4. Michael Reyes

Michael serves local service companies, franchise networks, and appointment-based businesses as their preferred PPC specialist. He’s mastered phone-focused campaigns, neighborhood-level bidding, and ad formats built for quick conversions. His campaigns succeed because he gets urgency — how people search when they need legal help, home repairs, dental work, or emergency services right now. Michael reorganizes ad groups around actual customer behavior instead of generic search terms, which dramatically boosts phone calls and slashes lead costs.

Specialization

• Local service PPC
• Call-only & call-extension optimization
• Local intent segmentation
• Lead routing & call tracking
• Industry-specific PPC frameworks

5. Aisha Rahman

Aisha excels as a performance marketer focused on creative experimentation and funnel testing. She runs combined Meta and Google structures, particularly for brands where emotional messaging and storytelling matter. Clients pick her for a single reason: she creates ad systems that refresh constantly, preventing ad fatigue and enabling consistent growth. Aisha digs into user actions thoroughly, blending hard numbers with behavioral clues — how people scroll, which touchpoints they engage, and time-based response patterns.

Specialization

• Meta + Google cross-platform scaling
• Creative testing frameworks
• Performance storytelling
• Funnel diagnostics
• High-frequency iteration

6. Ryan Delgado

Ryan handles technical PPC — feed fixes, tracking repairs, GTM configuration, server-side tagging, and attribution corrections. Brands reach out when their analytics show garbage data or conversion numbers don’t reflect reality. He blends PPC management with technical problem-solving, making him incredibly dependable for scaling campaigns with accurate data. His real strength shows in solving issues most advertisers never notice exist.

Specialization

• Server-side tracking
• Feed troubleshooting
• Conversion repairs
• Attribution cleanup
• GTM setups

7. Sofia Martinez

Sofia specializes in expanding multicultural and international PPC efforts. She grasps language differences, cultural context, how intent changes by region, and seasonal buying patterns. Global companies choose her when entering Europe, LATAM, or APAC territories. She develops localized campaigns that match actual search patterns — not word-for-word translations. Sofia also handles multi-currency tracking and regional bid management exceptionally well.

Specialization

• International Google Ads
• Multilingual campaigns
• Regional bidding strategy
• Cross-market keyword research
• Multi-currency analytics

8. Josh Adler

Josh works almost entirely with SaaS and subscription companies. His expertise covers how PPC impacts user onboarding, lifetime value, customer retention, and recurring revenue patterns. He builds PPC systems that go beyond generating sign-ups — they boost conversion-to-paid percentages. Josh also creates automated growth mechanisms that balance getting new customers with keeping existing ones.

Specialization

• SaaS PPC
• LTV-focused bidding
• Retention analysis
• Multi-touch attribution
• Funnel behavior mapping

9. Hannah Wood

Hannah combines PPC with conversion rate optimization, an unusual but powerful pairing. She fixes conversion problems before increasing traffic, meaning brands spend less while earning more. She reviews landing pages, rewrites copy, restructures page layouts, and runs systematic tests. Her campaigns perform because the pages receiving traffic actually convert visitors.

Specialization

• CRO + PPC
• Landing page audits
• Message testing
• Funnel optimization
• Behavioral heatmap analysis

10. Leo Whitman

Leo serves as the “emergency responder” consultant — hired when everything falls apart: organization, data flow, keyword setup, ad content, tracking systems, and attribution. He moves quickly, spots problems fast, and transforms accounts into organized, dependable systems. Leo’s greatest skill is taking complicated messes and stripping away everything that doesn’t matter.

Specialization

• Account restructuring
• Query mining
• Bid automation
• Emergency fixes
• Scaling resets

How to Choose the Right PPC Freelancer on Upwork

Finding the right freelance PPC consultant has nothing to do with the lowest hourly prices. You need someone who understands search intent, how platforms send signals, proper audience segmentation, funnel psychology, and accurate measurement. 

Upwork offers plenty of skilled professionals, but you need to know what makes a true strategist different from someone who just follows instructions. Use these guidelines to judge expertise, dependability, and whether they’ll work well in the long term.

1. Look at Their Niche Expertise

Not every PPC consultant excels across all business types. Some dominate e-commerce, while others shine with SaaS or lead generation. Always compare their previous projects to your sector. A freelancer familiar with your customer psychology, seasonal trends, and typical costs will deliver wins more quickly with less trial and error.

2. Review Their Account Structuring Approach

How campaigns get organized determines 70% of the final performance. Ask about their building process: how they segment, which match types they use, audience signal selection, PMax configurations, and negative keyword management. Strong consultants explain their structure simply without unnecessary complexity.

3. Check How They Handle Tracking & Analytics

Running PPC with broken tracking means making decisions with no real information. Pick someone who knows GA4, server-side tagging, GTM, attribution methods, and conversion value adjustments. They need to repair tracking problems before spending your budget.

4. Evaluate Their Creative & Message Testing Method

Successful ads need continuous updates. Find consultants who test headlines, images, landing page copy, and offer a presentation. How fast they test and update creative directly predicts long-term profitability.

5. Ask How They Reduce Wasted Spend

Real strategists know how to cut irrelevant searches, sharpen bids, refine who sees ads, and eliminate overlapping search intent. Their improvement approach should be forward-thinking rather than reactive.

6. Understand Their Scaling Framework

Growing campaigns isn’t about randomly increasing budgets. Strong consultants explain their scaling process, gradual budget increases based on timing, performance thresholds, conversion improvements first, automated rules, or creative-driven expansion.

7. Assess Communication & Reporting Style

Pick someone who breaks down findings clearly, offers specific next steps, and talks in plain language. You want transparency, not confusing spreadsheets.

Wondering who can be the best Google Ad Consultant for your ad paid campaign? Find the list of the best Google Ads Consultants here.

Benefits of Hiring a Freelance PPC Consultant Instead of an Agency

Agencies handle high volume well, but freelancers typically win on speed, adaptability, affordability, and personal attention. Hiring a freelancer means working directly with the actual strategist running your campaigns, not a junior coordinator managing 15 different clients. These advantages explain why freelancers often outperform agencies in numerous situations.

1. Direct Access to the Expert

No layers of managers between you and the results. The strategist handling your budget is the person you actually speak with. This removes delays and confusion, and guarantees the person controlling your spending completely understands your objectives.

2. Faster Execution Without Bureaucracy

Freelancers skip approval chains, internal meetings, and team coordination. They make improvements immediately. This responsiveness matters when costs jump or results suddenly drop.

3. More Cost-Efficient Than Agencies

You skip paying for office space, agency markup, and bloated team salaries. Freelancers charge less while providing equal — or superior — knowledge.

4. Highly Custom Strategies

Freelancers personalize everything because they work intimately with your business. They customize campaign organization, budget splits, and testing schedules around your specific audience and objectives.

5. Greater Flexibility in Scaling

Need extra hours this month but fewer next month? Freelancers adjust easily. Agencies struggle — their contracts are rigid.

6. Real Accountability

Freelancers depend on good reviews and returning clients. Their livelihood rides on results, not client count. This makes them far more committed to your success.

7. Better Transparency & Reporting

Freelancers reveal everything: search queries, spending, audiences, and performance details. No hiding data. No vague updates.

Red Flags to Avoid When Hiring Freelance PPC Consultants

Not every freelancer fits your needs. Some promise too much, some use outdated methods, and some don’t grasp performance mathematics. These warning signs help you dodge costly errors and select someone who actually delivers trackable results.

1. Guarantees “X ROAS in Y days”

Any freelancer promising specific returns is making things up. Performance depends on market forces, competitor actions, page quality, spending levels, and tracking accuracy. Promises usually signal a lack of experience.

2. They Can’t Explain Strategy in Simple Language

When they use buzzwords or can’t simplify their approach, walk away. Strong strategists make things clearer, not more confusing.

3. They Ignore Tracking & Analytics

If they rush into campaigns without fixing measurement, your numbers will be wrong and your choices will be bad.

4. They Focus Only on Keywords, Not Intent

Effective PPC means understanding intent patterns, not cramming campaigns with every possible keyword variation.

5. No Experience in Your Industry

A consultant unfamiliar with your sector might need months learning customer psychology. Always verify relevance.

6. No Testing Framework

Without a clear testing schedule for ads, audiences, and bids, growth becomes impossible.

7. Poor Communication Habits

Delayed responses, murky reports, and spotty updates signal trouble. PPC demands quick communication.

We have prepared a detailed blog post to help you consider the red flags when hiring a PPC specialist on Upwork.

Ishant Sharma Case Study: Delivered Countless Successes for Brands

When brands face rising costs, unpredictable returns, or spotty leads, Ishant Sharma steps in and rebuilds their entire PPC infrastructure. His philosophy stays straightforward — repair what’s broken, grow what’s working, and produce results that build momentum every month. Here are five remarkable success stories showing why brands trust him with crucial performance campaigns.

1. Brittney Brands — Achieved 800% ROAS Through Full-Funnel eCommerce Optimization

Facing mounting waste and few repeat customers, the brand required a total overhaul. Ishant reorganized campaigns, launched new ad concepts, refined product feeds, and created an efficient funnel.

Results:

• 800% ROAS
• 3.5× revenue growth
• 200% organic improvement from aligned SEO + PPC
• Significant drop in abandoned carts

2. P-Rex Hobby: Scaling With 9× ROAS

P-Rex Hobby dealt with erratic sales and overpriced clicks in a crowded market. Ishant reconstructed search, shopping, and retargeting using intent-based grouping.

Results:

• 9× ROAS
• Higher purchase volume from returning buyers
• Lower CPC and better quality score
• Stable, scalable account performance

3. ArmorPoxy: 719% ROAS for High-Ticket Industrial Flooring Brand

ArmorPoxy required someone who understood complicated B2B intent and expensive transactions. Ishant created segmented campaigns, enhanced feed quality, and eliminated creative roadblocks.

Results:

• 719% ROAS
• Surge in qualified industrial leads
• Strong performance in both B2B and DTC segments
• Lower CPA across categories

4. Fluffy Fur PH: 6× Sales Growth Across Pet & Skincare Vertical

This Philippine brand needed quick scaling without raising acquisition costs. Ishant developed a layered Performance Max approach backed by behavior-based retargeting.

Results:

• 6× sales growth
• 40% drop in cost per purchase
• Strong repeat-purchase cycle
• Enhanced visibility across Google Shopping

5. Dylan Patisserie: 60% Sales Growth for a Cake Brand

The bakery wanted dependable revenue and stronger local targeting across several locations. Ishant improved location bidding, event campaigns, and holiday funnels.

Results:

• 60% increase in total sales
• 2× improvement in conversion rate
• Lower CPC during peak hours
• Improved footfall and online order volume

By hiring a PPC consultant like Ishant Sharma at Hustle Marketers, you can cut costs on smart Ad spend.

Conclusion

Picking the right freelance PPC consultant isn’t a minor choice; it separates ads that empty your wallet from ads that generate profit. The consultants featured above don’t simply run campaigns; they construct performance machines. They fix broken setups, sharpen targeting, resolve tracking issues, and introduce bidding strategies that make returns more predictable than random.

When you’re fed up with shaky results, unreliable leads, and costs climbing every month, bringing on a top-level PPC freelancer is your smartest decision. You gain direct contact with someone who works on these platforms daily, has grown brands internationally, and handles every dollar as if it were their own.

And when you want someone who regularly produces trackable results, 1500% ROAS, 60× leads, 900% revenue increases, Ishant Sharma leads that group. His projects have helped e-commerce stores, law practices, SaaS platforms, and local brands transform struggling accounts into consistent-growth machines.

When reliable performance matters to your business, hire a PPC consultant like Ishant Sharma who’s already demonstrated it.