Cut Costs With a PPC Consultant for Smarter Ad Spend

You’re spending thousands on Google Ads, but your conversion rates are flat.

I’ve seen it too often. A bloated ad budget. Zero traction. Frustration piling up.

In this blog, I’ll walk you through exactly what PPC consultants do, how to hire the right one, and what to expect from quality ppc consulting services. If you’re tired of wasting money on paid advertising that doesn’t convert, this is the guide you’ve been looking for.

Let’s get you better results, without blowing your ad spend.

What Exactly Does a PPC Consultant Do?

Ever wondered what a PPC consultant does to turn your ad spend into real results? 

A PPC consultant steps in to manage your PPC campaign across platforms like Google Ads, Bing Ads, and even social media. We’re the ones who dig deep into ads management, fine-tuning every detail to drive targeted traffic and boost those all-important conversion rates. Think of us as your ad strategists, handling everything from ad copy creation to landing pages optimization.

Here’s what we do best:

• Keyword Research and Ad Copy Creation: We find the right keywords and craft compelling ad copy that grabs attention. For effective keyword research, check out our guide on using the Google Ads Keyword Planner Tool.
• Merchant Feed Optimization for Shopping Ads: For eCommerce, we optimize your merchant feed, product details like titles and prices, to power Google Ads shopping campaigns. Explore our 12 easy hacks to supercharge your Google Shopping feed for better results.
• Campaign Setup and Ads Management: We set up your campaigns, manage bids, and run A/B tests to maximize ROI. 
• Landing Page Optimization and Conversion Tracking: We optimize your landing pages and track conversions to ensure every click counts. 
• Analytics and Reporting: We measure your ROI with detailed insights for keyword optimization and fine-tuning future strategies. Learn the difference between ROAS and ROI to better understand them. 

Types of PPC Consultants: Which One Fits Your Business?

Not all PPC consultants are the same. We at Hustle Marketers work with all kinds of businesses across the U.S. to boost their ad game. Back in 2022, a small eCommerce client came to me with a tight budget and big dreams. They needed the right fit, a PPC marketing consultant who could deliver without breaking the bank. So, let’s explore your options.

• Freelancers are budget-friendly and great for small, targeted campaigns like a Google Ads sprint. 
• PPC agencies offer full-service marketing agency support for bigger budgets, especially for enterprises (think dedicated teams).
• In-House Specialists work for businesses with heavy ad spend needing daily oversight. 
• Niche Consultants focus on specialization: platform-specific pros like Google Ads Specialists, ad type experts like Search Ads or Display Ads Consultants, or even Conversion Rate Optimization (CRO)-focused PPC experts.

Which Type Suits You: A Quick Comparison Table

Type	Pros	Cons	Best For
Freelancers	Affordable, flexible, specialized	Limited bandwidth, less scalable	Small budget, niche campaigns
PPC Agencies	Full-service, scalable, expert teams	Pricier, less personalized	Larger budgets, enterprise needs
In-House	Daily oversight, full control	High cost, requires training	Heavy ad spend, long-term goals
Niche (Amazon/Social)	Platform expertise, targeted	Narrow focus, may need multiple	eCommerce, social media campaigns

If you are still confused, read our blog – PPC Consultants vs PPC Company. Choose wisely to match your business needs! 

When Should You Hire a PPC Consultant?

Struggling with Google Ads where your ad spend keeps rising but conversion rates stay flat? I’ve seen it firsthand with clients, and it’s tough to watch. I’m here to help you figure out when it’s time for a PPC marketing consultant to step in. 

Look for These Signs:

• Rising Ad Spend, Stagnant Results: If your budget grows but conversion rates don’t, it’s a clear call for PPC experts.
• Targeting Trouble: Your team might miss the target audience, leaving your PPC campaign stuck.
• Scaling Struggles: Can’t grow on Google Ads or social media? A pro can break that barrier.
• Skill Gaps: Lacking ads management know-how? A PPC consultant campaign management expert can step in.
• Wasted Paid Advertising: If ad campaigns flop, a skilled PPC consultant can rescue your budget.

Ready to spot these red flags and boost your results? Let’s get your strategy on track!

How to Choose the Right PPC Marketing Consultant for Your Business

Picking the right PPC marketing consultant can feel like a gamble. I get it.They’d hired a pay per click consultant who didn’t understand their niche. Don’t make that mistake. Let’s break down how to choose wisely.

Key Factors to Look For:

• Experience and Case Studies: You need PPC consultants with proven wins. 
• Industry Familiarity: Do they get your niche? Many PPC Consulting excels in B2B, while other covers multiple verticals. 
• Platform Expertise: Confirm they’re skilled in your platforms: Google Ads, Bing, or YouTube. 
• Transparent Pricing: Know their model. Upwork lists $100–$200/hour rates while many dedicated PPC agencies charge $1,500–$10,000/month flat fees. 

My Go-To Checklist:

When clients approach Hustle Marketers, I tell them to ask the two most crucial questions: 

• Can you show results in my industry? 
• How do you handle PPC consultant campaign management?

Transparency matters. At Hustle Marketers, our case studies speak for themselves, like driving 80+ leads for Aspire Media (see the case study). We blend data-driven strategies with cutting-edge AdTech to build PPC campaigns that convert, not just click. From smart budgeting to personalized account management, we treat your growth like our own. Choose a PPC consultant who fits your goals! 

If you have an Ecommerce, then learn how to pick the best agency for your eCommerce PPC management.

Essential Services to Expect from Top PPC Experts

What should you expect from top-notch PPC consultants?Let’s dive into the core paid advertising services you should demand.

Here’s What Top PPC Experts Deliver:

• Ad Audits and Keyword Research: We spot gaps in your PPC campaign and analyze competitors to find winning keywords. 
• Landing Page Optimization: We tweak your landing pages to boost conversions. 
• Ads Management: From Google Ads to Bing, YouTube, and social media, we handle ads management across platforms. 
• ROI Reporting: Expect clear dashboards for transparency on your paid search results. 

Real Results: Case Studies That Show the Impact of PPC Consultants

Want proof that PPC consultants can transform your business, especially how HustleMarketers? I’m Ishant Sharma from Hustle Marketers, and I’ve seen firsthand how a skilled PPC marketing consultant can turn struggling ad campaigns into goldmines. A few years back, a U.S. client came to me with a failing Google Ads setup; tons of clicks, but no sales. Their conversion rates were stuck at 1%. We fixed that fast. 

Let me share some real case studies to show you the impact of PPC advertising consultants.

Success Stories That Speak Volumes:

(Showcase Case studies) Templates

These wins aren’t luck, they’re strategy. At Hustle Marketers, we dive deep into data, refine targeting, and optimize every detail to drive results. Whether it’s boosting conversion rates or scaling sales, a PPC consultant can make all the difference. Ready to see similar growth for your business? Get in touch with us; book a free consultation and an audit worth $500!

Common PPC Marketing Pitfalls to Avoid (And How a Consultant Helps)

Have you ever launched a PPC marketing campaign and seen your ad spend disappear without a single win? Let’s break down the common pitfalls and show how a PPC marketing consultant can step in to turn things around.

Watch Out for These Traps:

• Ignoring Competitor Ad Copy: Using generic ad copy lets competitors outshine you, wasting ad spend.
• Skipping Landing Page Checks: Poorly optimized landing pages kill conversion rates by confusing visitors.
• Overbidding on Low-Value Keywords: Bidding too high on irrelevant keywords drains your budget fast.
• Not Tracking Ad Performance Daily: Letting ad campaigns run unchecked leads to missed opportunities for improvement.

How a PPC Consultant Helps:

• Expert Campaign Structure: PPC advertising consultants build solid campaign frameworks to target the right audience from the start, saving you from costly detours.
• Smart Bid Management: They tweak bids to stretch your ad spend further, ensuring every dollar works harder for better conversion rates.
• A/B Testing Magic: With A/B testing, PPC experts test different ad copy and landing pages to find what clicks with your audience, boosting your results over time.
• Hands-On Ads Management: A PPC consultant campaign management pro keeps an eye on every detail, from Google Ads to social media, so your paid advertising stays sharp.
• Real Case Studies Insight: Drawing from past wins, like turning around that eCommerce brand’s ad campaigns, PPC consulting services bring proven strategies to your table.
• Omni Channel Targeting: They connect your ad campaigns across multiple platforms for a unified strategy that maximizes reach.
• Removing Errors in Merchant Center: They fix account issues to earn the quality score badge and unlock high-value conversions and ability to rank on top Search engine.

By dodging these pitfalls with a skilled PPC marketing consultant, you can protect your budget and see real growth.

How Much Does a PPC Consultant Cost? (And What to Watch For)

Wondering how much PPC consultants cost? Many have no idea what to budget for a PPC marketing consultant. Let’s break down the costs and what to keep an eye on.

Common Pricing Models for PPC Consulting Services:

• Hourly Rates: Expect $50–$100/hour for quality PPC advertising consultants.
• Flat Fees: Some charge $1,500–$10,000/month for full PPC consulting services.
• Percentage of Ad Spend: Others take 10–20% of your ad spend.

Watch Out for Hidden Costs:

I always tell clients to ask for clarity upfront. Budget smart, and your pay per click consultant will deliver real value!

Final Checklist: Getting Started with Your PPC Consultant

Ready to work with a PPC consultant? I’m sharing my go-to checklist for businesses to avoid common pitfalls and make an informed decision that suits their business needs and goals. 

Steps to Kick Things Off:

• Ask the Right Questions: “What’s your experience in my industry? How will you reach my target audience?”
• Prepare Your Data: Share your ad stats and goals for a tailored marketing service.
• Set Clear KPIs: Track cost-per-click, conversion rates, and ROI to measure success. 
• Schedule Regular Check-Ins: Align on goals weekly to stay on track.
• Request Detailed Reports: Ask for insights on what’s driving results.

Conclusion

Let’s wrap this up! A top-notch PPC marketing consultant saves you time, cuts wasted ad spend, and boosts your paid advertising results. Whether you’re struggling with Google Ads or scaling campaigns, PPC advertising consultants can make all the difference. Ready to transform your PPC campaigns? 

Contact Hustle Marketers for a free $500 audit. We’ll handle the hustle for you. Let’s work together to optimize your ad spend. 

About the Author

Ishant, Senior PPC Strategist at Hustle Marketers, brings 10 years of ecommerce PPC management experience. Having scaled campaigns for brands in epoxy and nail polish niches, they’ve delivered 3x ROAS gains and optimized Google Shopping Ads management for 50+ clients. Connect on LinkedIn for Marketing insights.