How a Premium Cake Brand Increased Sales with Google Ads

Client: Dylan Patisserie (A premium cake and dessert brand with multiple locations in the Philippines)
Niche: Bakery / Online Dessert Shop
Project Timeline: 2 months
Service Used: Google Ads (Search + Shopping Campaigns)

Challenge

Dylan Patisserie had no prior setup for paid marketing. The brand didn’t have a Google Merchant Center, making Shopping Ads impossible. Worse, their website lacked proper conversion paths — customers had no easy way to reach the store other than placing an order.

This meant lost opportunities from users who wanted to ask questions before buying, especially in a market where WhatsApp and phone calls are still widely preferred for finalizing purchases. There were no Click-to-Call or WhatsApp CTAs, and no structured campaigns running.

Solution

At Hustle Marketers, we took charge of their Google Ads from the ground up — and here’s how we solved the challenges:

1. Complete Google Merchant Center Setup
   We built and connected their Google Merchant Center, optimized product feeds, and ensured Dylan’s entire cake collection was ready for Shopping Ads.

2.  Built Google Search Campaigns
   We created high-intent search campaigns targeting terms like “cake delivery Philippines,” “custom birthday cakes,” and “order cakes online.” Ad groups were structured based on popular categories like chocolate cakes, cheesecakes, and occasion-based gifting.

3. Added Conversion Touchpoints
   Since the site lacked lead-friendly options, we integrated Click-to-WhatsApp buttons and a clickable phone number. This drastically improved user engagement — now users could place orders or ask questions directly.

4.  Real-Time Optimization
   We continuously paused non-performing keywords, adjusted bids based on device performance, and refined targeting by location to ensure ads showed in high-converting areas.

Also Read: How Hustle Marketers Boosted  9+ ROAS for P-REX Hobby.

Results

In just 30 days, here’s what we achieved:

• 163 Conversions across all campaigns
• 29+ Purchases recorded directly through Google Ads

• ROAS of 5.41x, with ₱13.8K in ad spend generating ₱74,476+ in conversion value
• Low Cost per Conversion at ₱84.44
• Dozens of WhatsApp & Phone Orders that weren’t even counted in direct purchase tracking

Our Google Ads didn’t just generate sales,  they brought the brand closer to its customers by creating easier ways to connect, inquire, and convert.

Client Review

Conclusion

This case study is a clear example of how Ishant Sharma, a Top Rated Plus freelancer and founder of Hustle Marketers and GoogleAdsSpecialist.co, consistently delivers industry-leading results in Google Ads and Meta advertising.

With over 10 years of experience, Ishant has helped 450+ global brands across eCommerce, wellness, local services, and SaaS drive measurable growth through PPC. From restructuring inefficient campaigns to building high-ROAS systems from scratch, his strategies focus on smart bidding, audience targeting, and full-funnel ad execution.

Recognized on platforms like Upwork, G2, and Clutch, Ishant Sharma is widely regarded as a trusted Google Ads specialist and Meta Ads strategist who turns ad spend into scalable profit — without guesswork.