How Ishant Sharma Drive Sales for Pickleball Academy by 50%

Client: The Pickleball Academy

URL: https://tbpickleball.com/

Niche: Sports Training

Service: Google Ads & Meta Ads 

About the Client

The Pickleball Academy stands as a top choice for people wanting to learn pickleball. They work hard to create a strong community where players can grow together. The academy aimed to attract individuals who had no prior experience playing. These were those who might be interested but had never tried the sport. Their classes cost $90 to start. They approached Ishant, a Meta Ads and PPC Ads management expert, to run ad campaigns that would attract completely new people instead of the same customers coming back.

Client Feedback

Challenges

• Their current ads kept bringing back old customers who already knew about them.
• Most people had no idea what pickleball was or why they should try it
• They were spending money on ads, but not reaching the right people
• They had no clear system to turn curious people into paying students

How Ishant Sharma Used PPC Ads to Grow The Pickleball Academy?

Ishant had to start over and rebuild everything from scratch. As a PPC Ads management specialist, he knew that just running ads would not work. 

He had to create a comprehensive system that would make people aware of pickleball, excite them, and convert them into students. Here is how he did it:

1. Keyword Research

Ishant conducted keyword research to analyze what queries beginners use to search for activities. Keyphrases like “What is Pickleball?”, “Pickleball classes for beginners,” and “Pickleball lessons near me” are ideal ways. 

He audited their competitors’ campaigns and audience behavior to come up with an effective approach.

Target audience was mapped using the following:

• Busy professionals looking to engage in a fun-filled weekend activity 
• Retired adults exploring new hobbies
• Parents seeking family-friendly sports

2. Full Campaign Restructure

• Google Ads: Created segmented campaigns to generate brand awareness and conversions.
• Meta Ads: Created top-of-funnel creatives like short videos/reels to raise awareness about pickleball and retargeting ads that feature student stories and a first session $90 starter offer.
• Eliminated clutter by excluding ads for past purchasers and completely investing in getting new faces. 

Meta Ads Funnel Designed by Ishant Sharma 

Funnel Design for Beginners

• Awareness Stage: Eye-catching creatives that define pickleball that are easy to understand even for laymen.
• Interest Stage: Next, he ran retargeting campaigns featuring actual class videos, facilities, and beginner-friendly sessions.
• Decision Stage: Clear CTA like “Sign up today for just $90. No luxury experience, just indulge in a fun-filled activity.

Creative Messaging That Converts

Ishant created copies that directly relate to beginners:

• You do not require any racket skills. Pickleball is easy to learn.”
• Just $90 for your first session, and you will definitely fall in love with this game.

He uploaded photos and short reels that highlighted the fun and accessibility of sport.

Smart Audience Segmentation

• Lookalike audiences from current members.
• Retargeting for website visitors who didn’t convert.
• Interest-based targeting around tennis, badminton, and recreational sports.

Continuous Optimization

Weekly reviews to ensure campaign optimization and evolve with new tests and landing pages to maximize performance. The budget shifted towards top-performing campaigns.

Results Delivered by Ishant Sharma PPC Ads Expert

Utilizing his PPC Ads expertise, he delivered measurable results without spending on repeats. Within weeks, The Pickleball Academy witnessed magic:

• 50-60% of new signups from first-time players
• New customer sign-ups grew by around 10x compared to previous weeks
• Cost per student cut down by 40-50%

With Ishant, PPC Ads Expert, the academy transitioned from struggling to securing endless entries for new beginners at $90 per session. 

Conclusion

This case study is a real-time example of how Ishant Sharma, the best Meta and PPC specialist, helped sports business brands like Pickleball Academy boost sales and drive qualified leads.

Why Hustle Marketers for Sports Academy and Recreation

Hustle Marketers is a Google Partner agency led by Ishant Sharma with 12 years of experience scaling sports academies and recreation businesses through Google Ads. As a verified Google Partner and Meta Business Partner, the agency has generated $780M+ in trackable client revenue across 2,500+ brands. The pickleball academy result came from targeting players at different skill levels with separate campaign structures, each with its own conversion goal.

To drive more bookings and sales for your sports business through Google Ads, get in touch with Hustle Marketers. Read the guide on Google Ads for lead generation.