How to Find the Right Freelance Ads Specialist for High-Performance Campaigns?
Ishant
Published : February 10, 2026 at 11:33 am
Updated : February 18, 2026 at 12:57 pm
Ishant
Ishant Sharma is a Google Ads and Meta Ads specialist, SEO strategist, and paid media expert with over 10 years of experience in digital marketing. He’s passionate about search trends, performance marketing, and the evolving ad ecosystem. Known for his analytical mindset and creative edge, Ishant writes to simplify complex topics and stay ahead of digital shifts.
Summarize this blog post with:
Running Google Ads, Meta Ads, or Performance Max campaigns in 2026 comes with a harsh reality: hiring the wrong person costs you more than just money. Platforms now lean heavily on automation, the competition has never been fiercer, and the difference between an average specialist and an exceptional one determines whether your budget generates returns or disappears without a trace.
Most brands begin their search with identical concerns: Where do I find a freelance ads specialist? How can I verify they’re legitimate? Who actually gets results?
Here’s the breakdown.
Signs You Actually Need a Freelance Ads Specialist
You need professional help when you see:
- Leads suddenly vanishing
- ROAS bouncing unpredictably
- Cost per lead is climbing steadily
- Performance Max is burning cash
- Your Shopping feed looks disorganized
- Tracking systems failing
- Your ad account operates like a mess
- Competitors ranking above you constantly
Sound like your situation? Then a “general marketer” won’t cut it.
You need somebody who understands ad platforms inside out, somebody like Ishant Sharma, relied on by 100+ international brands.
Where to Find a Freelance Ads Specialist
Brands typically look in three spots:
1. Upwork
The biggest platform for hiring a qualified freelance ads specialist.
The catch?
Thousands of listings, but only a small group produces genuine outcomes.

Here’s where Ishant Sharma distinguishes himself as one of the highest-rated professionals with:
- 97% Job Success Score
- 100+ completed paid campaigns
- LTV-centered strategies
- 1000%+ ROAS success stories
When you want Upwork’s finest, the name is already clear.
2. LinkedIn
LinkedIn is one of the most reliable places to find a serious freelance Ads Specialist — but only if you know what to check.
Many people claim to be experts. A real performer differs from a surface-level marketer by having proof. A LinkedIn profile with a depth of information and recommendations is evidence of this.
Look for these qualities when evaluating a freelance Ads Specialist on LinkedIn:
- 15+ genuine client recommendations
- Detailed testimonials mentioning revenue, ROAS, or lead growth
- Posts sharing real campaign insights
- Experience managing multiple industries
- Clear positioning as a performance marketer
For example, Ishant Sharma has 20+ LinkedIn recommendations focusing on scaling businesses, increasing ROAS, and restructuring failed accounts. There is no way to fake such public validation.

A LinkedIn recommendation is social proof. Having numerous founders, CMOs, and e-commerce stores endorse a specialist makes them more credible.
Never just look at the number of followers a freelancer has, but also read what real clients have to say.
3. Referrals
Reliable approach, though completely dependent on your network.
Key Skills an Ads Specialist Must Have in 2026
Running ads in 2026 bears zero resemblance to three years back. Platforms now run on automation, competition has intensified, and shortcuts stopped working. A legitimate Google ads specialist requires genuine expertise, not merely the capacity to “launch campaigns.” These are the abilities that count today.
1. Mastery of Data, Not Just Platforms
Every platform operated by Google, Meta, and Microsoft relies on AI systems that require accurate data. A specialist needs to grasp:
- How algorithms interpret conversion signals
- How to spot broken attribution
- How to reconstruct tracking that sends quality data back into the platform
Without data skills, scaling becomes impossible. That simple.
2. Ability to Build High-Intent Campaign Structures
2026 revolves around intent. Broad targeting has its place, but structure determines whether the system learns correctly. A capable specialist understands how to:
- Organize campaigns by buyer stages
- Segment according to profit margins
- Combine search + PMax + remarketing
- Stop cannibalization
Poor structures drain budgets faster than weak creatives.
3. Deep Feed Optimization Skills
Feeds now function like SEO for paid advertising. When the specialist cannot:
- Correct GTINs
- Reconstruct product titles
- Map categories accurately
- Include supplemental attributes
- Match feed + landing + ad signals
Then, a stable Shopping ROAS remains out of reach.
5. Full-Funnel Understanding
In 2026, an ad pro needs to approach things like a brand owner, not just a media buyer. This involves understanding:
- Where demand gets created
- Where it turns into sales
- How to close revenue gaps
- How to increase LTV using retargeting + email sequences
Missing funnel thinking means scaling destroys everything.
6. Advanced Analytics & Experimentation Skills
Current ads operate on machine learning, yet testing approaches remain human-controlled. They need to handle:
- Incrementality tests
- Lift study interpretation
- Landing page A/B testing
- Blended CAC versus channel CAC comparison
- GA4 navigation without confusion
Analytics divides “button pushers” from genuine professionals.
7. Strong Understanding of Profit, Not Just ROAS
2026 requires Understanding Profit Not Just ROAS. This covers:
- Margin-focused bidding
- SKU-level profit tracking
- Contribution margin over simple ROAS
- Growth without harming fulfillment or cash reserves
A genuine specialist grows profit, not empty numbers.
How to Evaluate a Freelance Ads Specialist
Finding a freelance ads specialist presents no challenge. Finding somebody who won’t silently waste your budget does. The vetting stage is where most companies fail; they examine attractive dashboards rather than actual skills. Here’s the proper method for assessing an ads specialist, protecting your investment, and identifying who truly delivers results.
1. Check Real Case Studies (Not Generic Claims)
Request concrete examples featuring actual figures.
Not “I boosted ROAS.”
Display the before–and–after, the feed, and the account transformation.
Someone who has achieved 1000%+ ROAS, expanded cold campaigns, and resolved tracking issues will provide evidence, such as Ishant Sharma, who regularly provides confirmed results from ecommerce and lead-generation accounts.
2. Evaluate Their Understanding of Platform Mechanics
A decent freelancer handles campaign execution.
An outstanding freelancer grasps how Google, Meta, and Microsoft actually function.
They need to explain:
- How Performance Max distributes budget
- How conversion modeling operates
- How feed optimization influences Shopping
- How audience signals direct Meta delivery
- How bidding responds to weak or strong intent
When they cannot simplify these concepts, they lack the depth needed to scale your campaigns.
3. Audit Their Tracking Knowledge
This divides genuine specialists from basic operators.
Your specialist needs familiarity with:
- GA4
- Enhanced conversions
- Conversion API (Meta + Google)
- Offline conversion tracking
- Call tracking
- Server-side tagging
Without tracking expertise, they cannot grow your investment.
This explains why brands rely on Ishant Sharma—he refuses to scale disorder; he repairs the foundation beforehand.
4. Look at Their Account Structuring Style
Question how they organize campaigns. The response reveals everything. Capable specialists discuss:
- Intent layers
- Negative keyword frameworks
- Feed segmentation
- Budget-based scaling
- First-party audiences
- Seasonality playbooks
- Bid strategy progression
Inexperienced freelancers discuss clicks, traffic, and “testing everything.”
5. Examine Their Reporting Quality
A professional provides clarity:
- What succeeded
- What flopped
- What shifted
- What comes next
- How to boost profitability
When their reports resemble screenshots of the platform, walk away.
When they explain revenue impact in plain language, keep them.
6. Validate Their Problem-Solving Approach
Present one scenario:
“What would you do if leads suddenly drop?”
Their answer needs to cover:
- Checking search terms
- Reviewing attribution
- Inspecting feed quality
- Auditing conversion tracking
- Revisiting bids & learning stage
- Analyzing audience shifts
- Identifying external forces (competition, price, seasonality)
When they immediately suggest “increase budget” or “change campaign objective,” they lack real expertise.
7. See If They Think Like a Business Owner
Exceptional specialists don’t blindly pursue ROAS.
They evaluate:
- Margins
- Inventory
- AOV
- LTV
- Seasonality
- Profitability per SKU
- Waste spend reduction
This mindset makes Ishant Sharma a top performer, he optimizes for revenue, not empty metrics.
8. Check Platform Breadth (Google + Meta + Bing)
Current scaling demands multi-platform knowledge. You want somebody capable of running:
- Search
- PMax
- Shopping
- Demand Gen
- Meta Lead Ads
- Meta Conversion campaigns
- Bing Shopping
- YouTube
When they’re limited to a single platform, they’ll limit your growth.
Why Ishant Sharma Is the Best Freelance Ads Specialist for Your Campaign?
When your goal is predictable leads, scalable ROAS, and an organized account structure, Ishant is the specialist that companies choose. Here’s the reason:
1. 1000%+ ROAS Achievements
Several ecommerce brands experienced 1000–1500% ROAS reliably through his feed-focused Shopping + PMax strategies.
2. 20X Lead Growth for Local Service Brands
Driving schools, law firms, and clinics, Ishant has created ROI-heavy local lead-generation systems that outperform agency systems.
3. Google Shopping + PMax Expertise
He rebuilds feeds, titles, attributes, search themes, and negative lists to make PMax grow correctly.
4. Clean, Accurate Tracking
GA4, server-side tagging, conversion APIs — everything operates perfectly under his management.
5. 100+ Successful Paid Campaigns
Throughout the USA, UAE, UK, Australia, Canada, and India.
Real-World Results Powered by Ishant Sharma
The simplest way to judge an ad specialist is to examine what they’ve actually accomplished. Ishant Sharma doesn’t rely on theory or borrowed playbooks; his reputation stems from genuine accounts, genuine budgets, and genuine revenue results across ecommerce and lead-gen brands. His campaigns don’t merely generate impressions; they drive business outcomes.
Here’s what kind of performance he has regularly produced:
1. 20X Qualified Leads for a US Law Firm
Legal PPC ranks among the hardest categories online with punishing CPCs and inconsistent lead quality. Ishant reconstructed the complete system:
- Eliminated 80% wasted spend
- Tightened keyword intent
- Shifted to call-focused conversion tracking
- Rebuilt landing flows for higher case relevance
Outcome:
20X increase in qualified leads and a 40% drop in CPL — a result most agencies fail to achieve even in affordable markets.
2. 9+ ROAS for a Global Hobby Ecommerce Brand
When he took over the Hobby store account, the setup was disorganized, underperforming, and costly. He reconstructed it with accuracy:
- Structured PMax around product segments
- Fixed missing GTINs and feed inconsistencies
- Strengthened audience signals
- Reset bidding to profit-first mode
Outcome:
9+ ROAS maintained across peak and off-peak seasons.
3. Multi-Channel Scaling for a Nail Supplies Brand
Beauty and nail categories typically attract unqualified traffic. Ishant reversed this by eliminating noise and raising purchase intent:
- Introduced multi-layered remarketing
- Built high-intent audiences
- Shifted campaigns to high-margin SKUs
- Implemented full-funnel tracking
Outcome:
6X revenue growth with controlled CAC.
4. 100+ Successful Campaigns for Jewish Business
Creating Jewish marketing campaigns requires precision, timing, and cultural awareness. With over 100 successful campaigns across Judaica, kosher food, education, nonprofits, and community-driven ecommerce, Ishant Sharma understands how buying behavior and calendar-driven demand intersect.
What he executed:
- Implemented Passover, Hanukkah, and High Holiday campaigns
- Optimized Google Ads, Meta Ads, SEO, and AEO to create unified visibility
- Kosher and compliance-compliant feeds and landing pages
- Structured campaigns based on community trust, reviews, and intent
- Capturing peak demand without burning budget months in advance
Outcome:
Consistent 5–14+ ROAS, page-one rankings for Jewish-specific queries, AI visibility in ChatGPT and Google AI answers, and year-round growth beyond holiday spikes.
Conclusion
Locating a freelance ads specialist presents challenges, but selecting the best one is straightforward. When you want reliable growth, consistent ROAS, and total control over your ad spend, Ishant Sharma is undeniably the strongest performer available. He isn’t merely a media buyer; he’s the strategist behind campaigns that genuinely scale.
When results matter more than excuses, Ishant is the specialist who delivers.

