Boosted 60% Organic Growth for BigCommerce as SEO Agency

Client: ArmorProxy

Service: SEO

About Client

ArmorPoxy is a leading U.S.-based industrial flooring and epoxy coatings manufacturer. With thousands of SKUs, shifting seasonal demand, and tough competition from hardware giants, they needed an SEO Agency to resolve technical issues, improve discoverability, and increase organic traffic. ArmorPoxy partnered with Hustle Marketers, the best SEO agency, to improve its search visibility for high-intent keywords. Our primary focus was to build a scalable SEO ecosystem that supported B2B buyers, DIYers, and nationwide distributors.

Client Feedback

Challenges We Identified

• The massive overlap in SKUs resulted in keyword cannibalization, since similar product pages competed against one another. There was no way Google could figure out which page should rank first.
• The visibility of high-intent B2C keywords was weak, which allowed competitors to dominate searches for industrial flooring and commercial epoxy flooring.
• There were many broken URLs on BigCommerce, bloated indexes, and inconsistent internal links within major categories, all of which reduced crawl efficiency.
• There was a lack of topical authority across ArmorPoxy’s epoxy systems, making it difficult to rank for DIY flooring and competitive keyword terms.
• There was no optimisation for ChatGPT or generative AI, so AI engines did not use ArmorPoxy to answer queries such as “best epoxy” and “industrial flooring”.
• Structures for product categories lacked schema, hierarchy, and internal relevance, which reduced their chances of appearing in transactional, shopping-rich search results.

How Hustle Marketers Delivered 60% Growth With a High-Impact SEO Strategy as SEO Agency

ArmorPoxy needed an SEO system capable of handling thousands of BigCommerce URLs, high competition, and shifting search behavior. We rebuilt their organic framework through technical refinement, topical authority, and AI-search optimization. Below is the exact strategy that lifted their traffic, impressions, and AI-driven revenue.

1. Strengthened Indexing & Crawl Efficiency Across BigCommerce

ArmorPoxy stores suffer from crawl-depth issues, index bloat, and a slow URL-discovery process. By reorganizing sitemaps, removing dead URLs, and improving internal linking, we helped Google identify revenue-generating categories and products.

What We Did:

• Cleaned duplicate and orphaned URLs
• Updated dynamic XML sitemaps
• Improved crawl depth for top epoxy categories
• Structured internal linking from blogs → categories → products.

2. Built Topical Authority for Industrial Epoxy & Flooring Systems

To compete with epoxy niches heavily populated with competitors, we developed connected content hubs addressing industrial flooring, garage epoxy, commercial coatings, and DIY terms. As a result, search engines viewed ArmorPoxy as an authority across both B2B and B2C intent groups.

What We Did:

• Developed pillar pages + topical clusters
• Keyword gap analysis was used to find new keywords
• Developed intent-segmented category descriptions
• Improved support for internal linking through blogs

3. Optimized Metadata for Better CTR & Higher Relevance

CTR failed to improve due to outdated titles and a lack of user intent triggers. Our team created new categories and product metadata based on benefit-driven hooks, psychological triggers, and clear keyword placements.

What We Did:

• Rewrote all category titles
• Optimized meta descriptions for conversions
• Implemented seasonal and promotional title variations
• Developed a periodic CTR testing framework

4. Fixed Technical SEO Issues Limiting Organic Visibility

There were several technical issues that affected performance, including schema issues and slow loading product pages. As a technical SEO specialist, Ishant optimized thousands of URLs to improve stability, speed, and SERP eligibility.

What We Did:

• Structured product, FAQ, breadcrumb schema added
• Reduced JS/CSS bloat limiting speed
• Optimized product media for faster load
• Eliminated conflicting scripts

5. Optimized for ChatGPT & AI-Search Queries

AI-driven referrals emerged as a significant traffic source. We optimized ArmorPoxy’s content to be conversational, positioned key product pages to be included in generative answers, and structured FAQs for AI extraction.

What We Did:

• Optimized FAQs for conversational search
• Schema added for assisting AI models with information extraction
• Built content matching “how-to”, “best epoxy,” and “comparison” search styles
• Adapted pages to ChatGPT’s answer patterns

6. Improved On-Page Engagement Signals for Stronger Rankings

The Google search engine now heavily weighs user behavior when ranking pages. Product pages were reworked, messaging simplified, and trust-building elements added to improve dwell time and engagement rates.

What We Did:

• Trust badges and comparison tables added
• Clarified product descriptions
• Improved mobile layout
• Linked relevant guides

7. Separated B2B & B2C Search Intent for Cleaner Keyword Targeting

ArmorPoxy caters to both industrial and DIY customers. Each keyword cluster was split to ensure each user type saw the right optimized page, to reduce cannibalization, as well as stabilizing rank improvements.

What We Did:

• Created a dedicated B2B landing page
• Clusters of keywords segmented by commercial versus DIY
• Organizing collection pages by intent
• Clarified internal anchor text

8. Boosting Revenue by 849% Through High-Intent Keyword Targeting & Product Page Optimization

We aligned ArmorPoxy’s entire product catalog with the searches that drive sales for both commercial and DIY applications. By replacing generic categories with high-intent keyword groups, and rewriting descriptions, comparison blocks, and streamlined internal linking, each core SKU was mapped to one common high-intent keyword group. After implementation, revenue surged 849% as a result of this shift, which removed friction for buyers and helped them land on the products they needed quickly.

Read more about how we achieved 1500% ROAS for an e-commerce brand by implementing Pmax campaigns.

Results We Achieved for ArmorPoxy

• 62%+ organic clicks
• 48%+ impression growth across epoxy-related keywords
• 37%+ increase in page indexing & crawl coverage
• 52%+ lift in non-branded keyword rankings

Want to know about how break-even ROAS is calculated? Read everything here.

Conclusion 

Hustle Marketers, working as an ecommerce SEO agency, walk all the miles and implement the best approach, resulting in 60%+ growth in results. From addressing technical gaps to restructuring the content targeting the keywords, we made the growth possible.