How a Baby Care Brand Achieved 6+ ROAS with Google Ads

Client:  A leading baby care product brand serving parents across the U.S
Niche: Baby Products / eCommerce
Project Timeline: 6 Months
Service Used: Google Ads (Search + Shopping Campaigns)

Challenge

When this baby care brand approached Hustle Marketers, their Google Ads campaigns were active but inefficient. Despite having a healthy ad budget, the return was underwhelming, averaging just 3x ROAS. The team was frustrated.

The primary challenges they faced:

• Campaigns lacked structure, and performance tracking wasn’t aligned with business goals
• High-performing products weren’t getting visibility due to poor feed optimization
• CPC was relatively high, and the cost per conversion kept eating into margins
• Ads were too broad, attracting traffic that didn’t convert
  

The brand needed help moving from “just running ads” to building a system that actually drove scalable profits.

Solution

We stepped in with a clear goal: to rebuild their ad strategy from scratch and push the ROAS to 8x+ within 6 months. Here’s how we did it:

1. Rebuilt Product Feed & Shopping Ads

We started by revamping the product feed — updating images, improving titles and descriptions, and adding structured product types. This helped Google better match their products to high-intent search queries and increased their Shopping ad impressions.

2. Prioritized High-Margin SKUs

Instead of treating all products equally, we focused ad budgets on top-selling, high-margin items. By giving these best-sellers priority in both Search and Shopping campaigns, we ensured better returns for every dollar spent.

3. Custom Campaign Structuring

We split campaigns by product category, audience type (new vs. returning), and even device. This gave us full control to push more aggressively where performance was strong, and dial back spend where it wasn’t.

4. ROAS-Based Bidding

We switched from manual bidding to a smart bidding strategy optimized for target ROAS. Combined with strong historical data and tighter targeting, this helped improve efficiency while scaling results.

5.  Creative & Ad Copy Refresh

We tested new Search ad variations using urgency-based messaging and parent-friendly language. We also incorporated seasonal offers (e.g. “New Year Baby Care Essentials”) to boost CTR and conversions.

Results

From September 2024 to March 2025, here’s what we delivered:

• 26,100 Clicks driven from Search + Shopping ads
• $41.2K in ad spend, with cost per conversion brought down to $22.23 by Q1 2025
• ROAS increased from 3x to 9.29x, a complete turnaround in under 6 months
• Conversion value/cost improved to 6.86 overall, peaking at 9.29x in Q1
• A steady decline in cost/conversion and consistent growth in campaign profitability, quarter over quarter
  

Client Review

Conclusion
This project is a clear example of why Ishant Sharma is recognized as one of the top Google Ads experts and Meta Ads specialists in the digital marketing industry. As the founder of Hustle Marketers and GoogleAdsSpecialist.co, and a Top-Rated Plus PPC Specialist on Upwork, Ishant consistently delivers performance-focused ad strategies that reduce wasted spend, improve ROAS, and generate high-quality leads and sales for brands worldwide.

If you’re looking to work with a certified Google Ads specialist who understands the full funnel — from search to shopping to social — Ishant Sharma is the expert trusted by 450+ brands across eCommerce, SaaS, and service industries.