Boosting Qualified Leads for Wedding Photography

Client: Wedding Photography by Liam( It is a Miami-based wedding photography company that captures timeless moments on special days) 

Niche: Wedding Photography

Project Timeline: 4 Months

Service used: Google Ads

Challenge

Wedding Photography by Liam was struggling to generate leads through online advertising. They were only receiving a couple of leads per month, and the cost per lead was too high. Additionally, the search terms triggering their ads were irrelevant, and their retargeting campaign was not set up correctly.

Solution

Hustle Marketers implemented a strategic plan to improve Wedding Photography by Liam’s online lead generation:

• Keyword Research and Targeting: We conducted in-depth keyword research to identify the terms couples searching for wedding photographers in Florida used. We then created targeted ad groups that focused on these specific keywords.

• Compelling Ad Copywriting: We crafted new ad copy designed to resonate with Wedding Photography by Liam’s ideal client. The ads highlighted the company’s unique selling points and used strong calls to action.

• Optimised Retargeting: We revamped Wedding Photography by Liam’s retargeting campaign to ensure that ads were shown only to visitors located in Florida who had previously shown interest in the company’s services.
• Paused Non-Performing Keywords: We identified and paused keywords not generating qualified leads. This helped improve the campaign’s overall efficiency and reduce costs.

Results

The results of our efforts were significant:

• Increased Leads %: Wedding Photography by Liam went from receiving only two leads per month to generating 40-50 leads, a massive increase .
• Reduced Cost per Lead: By focusing on targeted keywords and optimising the campaign, we significantly reduced the cost per lead for Wedding Photography by Liam.
• Improved Conversion Rates: The new ad copy and retargeting campaign resulted in a higher conversion rate from leads to clients.

Client’s Review:

We are thrilled with the results that Hustle Marketers has achieved for our business. We struggled to generate leads online, but now we get a steady stream of qualified inquiries. The team at Hustle Marketers is professional, knowledgeable, and easy to work with. We highly recommend their services to businesses looking to improve their online lead generation.

In addition to our client’s review, Liam recently shared his experience in a video, emphasizing the transformative journey and exceptional results achieved with Hustle Marketers.

Conclusion

Wedding Photography by Liam’s case study demonstrates the power of a strategic online advertising campaign. By focusing on keyword research, compelling ad copy, and targeted retargeting, we generated a significant increase in leads for our client. This resulted in a lower cost per lead and a higher conversion rate, ultimately helping Wedding Photography by Liam to grow their business.

Ready to Transform Your Wedding Photography Business?

Let Hustle Marketers help you take your Google ads to the next level. Contact us today for a free consultation.