How We Grow Brittney Brands’ ROAS to 8+ Within Six Months Using Google Ads

In the competitive beauty industry, having a data-driven and strategic approach is crucial to stand out among numerous beauty brands. Brittney Brands, a leading digital marketing agency specializing in the beauty industry, understood this challenge all too well. They were looking for a partner who could unlock the true potential of their client campaigns, maximize return on ad spend (ROAS), and achieve sustainable growth. That’s where Hustle Marketers, a white-label digital marketing agency known for its data-centric strategies, stepped in.

While Brittney Brands possessed a deep understanding of the beauty industry, their client campaigns were struggling with inconsistent ROAS and a high cost per conversion. 

Hustle Marketers’ Strategic Approach:

Recognizing these challenges, Hustle Marketers focused on three key areas:

• Laser-focused targeting: We conducted in-depth market research and audience segmentation to identify the ideal customer profiles for each of Brittney Brands’ clients. This enabled us to create hyper-targeted campaigns that deeply resonated with the right audience, maximizing reach and impact.
• Strategic keyword selection: We replaced broad keywords with a strategic mix of phrase match and long-tail options. This ensured that ads only appeared in highly relevant searches, attracting qualified leads with purchase intent and minimizing wasted clicks.
• Campaign optimization engine: We restructured and reorganized Brittney Brands’ campaigns, making data easily accessible and facilitating continuous optimization. This allowed for real-time adjustments, maximizing campaign performance and ROI.

Results:

The impact of this collaboration was nothing short of transformative.

• Project 1: Eczema Solutions: We optimized Google and Facebook Ads campaigns, resulting in a 2.5 ROAS in the first month, further improving it to a staggering 8+ ROAS within six months, a growth of 800%!
• Project 2: Haircare Line: From scratch, we built a campaign that achieved a remarkable 0 to 3+ ROAS, driving qualified leads and product purchases.
• Project 3: Skincare Brand: Within 3 months, we achieved an impressive average ROAS of 5+, exceeding expectations and significantly boosting client revenue.
• Boosting Brittney Brands’ Own Lead Generation: Recognizing the agency’s need for growth, we leveraged Facebook ads to acquire relevant leads for their own business at an impressive cost of $2.17 per lead, with message conversations starting at $3.32. This strategic move fueled Brittney Brands’ expansion and solidified their expertise in lead generation.

Client Testimonial:

I strongly endorse Ishant as a highly proficient and accomplished expert in the realm of digital advertising. Throughout my collaboration with Ishant, I was consistently astounded by their aptitude for crafting and implementing successful marketing campaigns that yielded tangible outcomes. Ishant possesses strategic thinking capabilities coupled with a deep comprehension of diverse digital advertising channels and technologies. 

Brittney Brands shared their positive experience in a video, highlighting the transformative journey and impressive results achieved with Hustle Marketers.

Conclusion:

Hustle Marketers partnered with Brittney Brands to deliver exceptional results for their beauty clients. Our strategic digital marketing approach unlocked their true potential, exceeding expectations and driving sustainable growth. This collaboration also showcased Brittney Brands’ versatility and solidified our expertise.

Ready to take your Digital Marketing Agency efforts to the next level?

Let’s connect. Reach out to us today, and let’s start crafting your success story.