What to do While Hiring a Google Ads Consultant in Melbourne?

Hiring a Google Ads consultant in Melbourne takes more than just grabbing someone who claims they handle ads. The digital landscape here is cutthroat, cost-per-click rates keep climbing, and Google’s automation tools are harder to beat now than before. Pick the wrong one, and your money vanishes quickly, while leads vanish more quickly.

Here’s the straight-up list of what counts when you go for a Google Ads consultant in Melbourne who brings steady wins, not just flashy reports.

Let’s get into it.

1. Proven Track Record With Real Case Studies

Make this your starting point. No skipping it. A Melbourne Google Ads consultant needs to prove it with:

• Real businesses they’ve grown big
• Before-and-after numbers on ROAS or lead costs
• Examples from Search, Performance Max, and Shopping
• Honest results, no hand-picked pics
  

Have they avoided case studies? That means they’ve got none.

Ishant Sharma sets himself apart here with real evidence across fields, such as 20X leads for legal clients, over 1500% ROAS for online stores, and solid fixes for service businesses.

Hard numbers beat any sales talk hands down.

2. Ability to Build Google Ads Strategy

Many Melbourne residents can hit buttons. Hardly any craft real plans.

The right consultant lays it out clearly:

• Why do you need specific campaigns
• How they split up intent levels
• Which audiences to chase
• What your budget setup looks like
• How they’ll track conversions
• How data drives the growth
  

Generic talk like “We tweak campaigns every week”? Pass. You want a thinker who plans ahead, not just a button-pusher.

3. Understanding of Melbourne’s Local Market & Industry Nuances

Google Ads in Melbourne demands local know-how.

Your consultant gets:

• CPC ranges right here in Melbourne
• How intent varies by suburb
• Seasonal swings in local sectors
• How packed the competition is
• Issues with lead quality around here
• Ways to dodge junk traffic from outside searches
  

Search habits in Melbourne change quick. No local grip means cash down the drain.

4. Strong Expertise in Performance Max & Shopping Campaigns

Google Ads in 2026 is driven by automation, feeds, and creatives. Most freelancers flop right here.

Your consultant handles:

• Training Performance Max the right way
• Knowing when asset groups fit
• Controlling PMax through solid feeds
• Setting up audience signals properly
• Stopping budget waste in the wrong spots
  

Ecommerce folks? This is a must. No one nails steady ROAS without effort.

You need someone who reins in Google’s automation, like Ishant Sharma, Google Ads Specialist, who’s pushed ecommerce to 1000%+ ROAS with feed-focused plans and tight PMax control.

5. Deep Feed Optimization Skills 

Shopping Ads mean your consultant owns product feeds.

They check:

• GTIN details spot on
• Titles tuned right
• Descriptions sharp and clean
• Google Product Category nailed
• Images up to snuff
• Shipping info exact
• Custom labels to split campaigns
  

Skip feed fixes, skip Shopping wins.

That’s the deal. It matters extra in Melbourne’s online sales world.

6. Mastery of Conversion Tracking & GA4

Bad tracking? They’re flying blind.

They handle:

• Proper conversion setup
• GA4 event configs
• Custom GTM tags
• Fixing double counts
• Tracking calls, forms, chats, and buys
• Enhanced Conversions rollout
  

And very important: they explain attribution straight. Tracking keeps profitable ads on track. No tracking, no direction for your spend.

7. Ability to Improve Landing Page Conversion Rate

Top-notch Google Ads flop on lousy landing pages. Your consultant points out:

• Page layout
• How to show the offer
• Social proof spots
• Speed checks
• Mobile user habits
• Clear CTAs
• Form setups
• Ad-to-page message match
  

They don’t design, but they know what pulls conversions. Tons of Melbourne campaigns tank because pages can’t convert clicks into leads.

8. Transparent Pricing & Clear Scope of Work

A solid Melbourne Google Ads consultant spells out:

• Monthly fees
• What’s in the package
• What’s out
• How often do they update you
• Report timing
• KPIs they watch
• Timeframes to expect
  

Fuzzy pricing means fuzzy outcomes.

9. Daily Campaign Optimization, Not “Once-a-Week Check-ins.”

Google Ads in 2026 moves fast, every day. Your consultant does:

• Daily performance checks
• Kills off wasting keywords
• Tweaks bids
• Scans search terms
• Adds negatives
• Swaps creatives
• Tracks CPC shifts
• Shifts budget around
• Spots disapprovals quick
  

Weekly peeks? That’s not consulting; that’s babysitting. Brands pick Ishant Sharma because he monitors daily, not just when needed.

10. Ability to Work on High-Intent Search 

Smart consultants chase:

• Keywords screaming buyer ready
• Phrases set for leads
• Solid service searches
• Commercial terms primed for deals
  

Weak ones grab:

• Random wide keywords
• Info-only traffic
• Useless vanity terms
• Cheap junk clicks
  

You pay for results that build business, not just visitors. Your consultant better know that gap.

11. Experience Across Multiple Industries

Wide experience sharpens choices. They’ve worked:

• Legal
• Ecommerce
• Real estate
• Education
• Healthcare
• Local services
• High-ticket areas
• B2B lead gen
  

That builds the smarts to grow quick and dodge traps. Ishant Sharma nails these case studies from every big field.

12. A Consultant Who Thinks in Terms of ROI, Not ROAS Alone

They grasp:

• Profit edges
• Acquisition costs
• Lead-to-sale rates
• Customer value over time
• Demand swings by season
• Cash flow hits
• Break-even points
  

Most chase ROAS. True pros chase break-even ROAS, ROMI, revenue, profits, and steady, qualified leads.

13. Consultant Who Constantly Updates Their Skills

Google Ads shifts monthly. Yours keeps up by:

• Catching algorithm tweaks
• Eyeing product news
• Testing fresh campaign styles
• Watching rivals
• Following CPC trends across the board
  

2026 needs someone who evolves with it. Ishant Sharma leads because he tries new strategies each week and delivers high-quality results.

Final Thoughts

Melbourne businesses want real wins, not talk.

Local shops, online sellers, law offices, service pros—your pick shapes:

• Lead stream
• Sales numbers
• Profit lines
• Growth room
• Trust in your ads
  

Need strategy, setup, tracking skills, and proof?

Ishant Sharma tops the list as the go-to Google Ads specialist, not only Melbourne but worldwide. He sets up systems that deliver, not setups that bleed cash.