Top 10 SEO Checklist For Ecommerce Website
Are you looking for a comprehensive SEO checklist to make sure your eCommerce website is search engine optimized? Read on the blog to know more.
Ensuring your website is optimized is crucial to rank on search result pages (SERPs), regardless of whether you recently launched it or are still in the developing stage. With over 15 million ecommerce websites out there, optimizing yours is important to make it stand out from your competitors.
So, how can you optimize your e-commerce website? To assist you in optimizing your eCommerce site using best practices, we’ll walk you through each item on the checklist in this guide.
Utilizing these mentioned checklists provides the tools you need for long-term success and is as follows:
1. Execute A Keyword Research
Search engine optimization relies heavily on keyword research. Search engines use keywords to determine which topics are covered by a search result. For instance, when you enter a question into Google, the search engine will look for the best match.
Your search terms are compared to well-liked content that contains these keywords. In essence, keywords assist Google in giving searchers precise findings.
2. Use High-Quality Product Images
Their visuals frequently form a user’s first opinion of your products. As a result, you must ensure they are of excellent quality and present your goods from several perspectives. Perhaps even more crucially, you must make sure they are Google-friendly.
3. Make Sure You Don’t Have Duplicate Content
There are two types of content duplication: unintentional and intentional. Initial confusion caused by duplicate content allows search engines to choose which of two pages with the same content to rank.
Keep in mind that search engines sometimes display different results. The same material will eradicate your rankings. This holds true for duplicate content taken from your website and other websites. There shouldn’t be any content duplicates on any page. Even if your products are similar, you must ensure that the content used in their descriptions is unique and written differently. Make sure you use a plagiarism detector when someone else creates content for your blog.
4. Add Schema Markup
One of the best ways to boost the SERP ranking of your e-commerce website is the Schema Markup (Rich Snippets). Schemas are a one-stop resource for webmasters that help search engines better understand their websites.
For an e-commerce website, a schema highlights customer-centric information like reviews, prices, ratings, etc., in the search results. This encourages your potential customers to choose you over your competitors.
Adding Schema on your eCommerce site increases the visibility of your products, enhances the click-through rates (CTR), and drives more revenue.
5. Optimize Meta Title And Meta Description
One thing that attracts customers to your items and convinces them to buy is quality content. You can add original material to your product pages and use top-notch photographs. Start by including the keywords you have found in your research in the title tag and meta description of each web page. Ensure these elements don’t exceed the character limits of 60 and 160, respectively.
You should aim for a word count of between 300 and 400 words in your e-commerce product descriptions. It should have all the necessary information that describes your product’s characteristics, benefits, and attributes to sway and persuade potential buyers to make a purchase.
6. Fixing SEO Technical Issues
Are you confident that your online store is SEO-friendly? Identify any current technical concerns on your e-commerce website by doing an audit of your website, which will help you learn more.
Listed below are some possible technical SEO concerns for your e-commerce website:
- The page’s loading time seems endless
- Repetitive content
- Meta descriptions and title tags are lacking
- XML sitemaps that don’t exist
- Image SEO
- IP canonicalization
7. Apply The Right URL Structure
Using the proper URL structure is another of the most excellent SEO strategies for your e-commerce website. Uniform Resource Locators, or URLs, are the text that appears in the address bar of a web browser. When a customer approaches your website’s landing page, they will first notice the URL of the page. Potential buyers can comprehend the URL better if it is concise and easy to understand.
8. Add And Customize The 404 Error Page
Add a 404 error page as the final action on the e-commerce SEO audit checklist. The phrase “404 error” refers to a status code informing potential customers that the website they are trying to access is unavailable because of a broken link or a typographical error in the URL.
However, providing a 404 error page has other purposes as well. If done correctly, it may discourage visitors from leaving the website by recommending famous web pages they find interesting to check out to continue their purchase.
9. Secure The Site
Since e-commerce platforms deal with millions of users’ data and daily transactions, maintaining the website’s security is crucial. As the number of cyberattacks on e-commerce platforms increases, users are also becoming more cautious and prefer more secure websites due to leaking financial credentials, account hacking, etc.
Google no longer supports link elements, rel=’next’ and rel=’prev’. Instead, it now prefers websites with pagination – a critical element used to divide content across pages. Optimizing your website with pagination improves navigation and reduces load times. It also improves ranking factors like internal linking, backlinks, and social shares.
Utilizing these central SEO approaches for an e-commerce website can aid you in picking up a higher ranking on the SERPs, boosting traffic and more vital conversion figures. Take advantage of the Search engine optimization services and customize your web platform to gain an edge in the eCommerce market! It is imperative that you consider SEO when developing and maintaining your eCommerce website.
Want to achieve your marketing goals? Get in touch with search engine optimization experts at Hustle Marketers. We are a 360-degree digital marketing company that can help you get found and accelerate in the online world. To discuss your requirements, contact us today.