Best Digital Marketing Agency in Philippines​ 2026

Digital marketing in the Philippines has changed completely over the last few years. This place isn’t just another cheap outsourcing spot anymore. Big companies from all over, online shops, tech startups, and huge healthcare brands are handing their entire marketing operations to teams based here. And honestly? It’s not about the investment anymore. These Digital Marketing Agencies in Philippines just get better results.

Here’s what makes Philippine marketing teams different: they understand what drives Western customers to buy, but they work with laser focus. Do you need someone to fix your Google Ads? Build SEO that works with ChatGPT searches? Run influencer campaigns that actually make money? Digital Marketing Agencies in the Philippines here deliver growth you can measure, not pretty charts that mean nothing.

We are going to talk about why this market blew up, which services really work, and the 12 Digital Marketing Agencies in Philippines bringing serious money for brands in 2026.

12 Best Digital Marketing Agency in the Philippines

Choosing a Digital marketing agency in Philippines is a great challenge as you have to choose the best who can boost your business online visibility. Here are the 12 leading digital marketing agencies in the Philippines. 

1. Hustle Marketers

Hustle Marketers tops the list as one of the best digital marketing agencies in Philippines because of its expertise across all segments and great exposure. They specialize in a complete range of marketing services, which includes PPC, SEO, Web development, and more under one roof. As the best digital marketing agencies in Philippines, they are here to transform every click into ROI. 

Hustle Marketers has a client base from across the globe, so choosing them is never a regret, as their expertise is sure to benefit you the most. Whether you want to rank organically, feature in an AI overview, or boost sales with PPC, they have experts who never settle for less than perfection and results. 

Although Hustle Marketers is not based in the Philippines, the agency has consistently delivered outstanding results for Filipino brands like Piel Beauty & Health, which has seen a 192% increase in online sales in the past year, or Fluffy Fur PH, which has risen 6x over the past year. Additionally, the team partnered with lifestyle and jewelry brands such as Wear Foundry, driving 3.5× ROAS and over 420% traffic growth.

Hustle Marketers are proficient not just by the book but with the results they have delivered for business. Their strategic approach to marketing has made them the best pick for the digital marketing age. If you want quality leads for your business, then choosing Hustle Marketers is the way to go for digital marketing projects.

Services Offered:

• PPC Management (Google, Meta, Bing)
• SEO & GEO SEO Optimization
• Web Design & CRO
• Email Marketing Automation

Awards & Recognitions

• Clutch Rating: 5.0
• G2 Review: 5.0

Check the list of the best digital marketing agencies in India and contact the best team that can bring the best to the table.

2. Propelrr

Propelrr ranks among the Philippines’ most established full-service agencies. With over 10 years of experience, the agency blends data science, strategy, and creative design to help brands win in competitive markets. Multi-channel expertise in SEO, paid media, and app development makes them a solid choice for companies seeking a single execution partner. 

What distinguishes Propelrr? Emphasis on performance analytics, every decision stems from a measurable impact. From major enterprises to startups, Propelrr transforms ideas into action to drive sustained growth through brand testing and innovation.

Services Offered:

• SEO and Analytics
• App and Web Development
• Paid Media Strategy
• UX Optimization

Awards & Recognitions

Clutch Rating: 5.0/5

G2 Review: NA

3. Spiralytics

Spiralytics is an outcome-oriented company. Headquartered in Manila, they develop a combination of campaigns across SEO, PPC, content, and inbound marketing. Their approach starts with audience analysis and ends with performance tracking; every campaign directly contributes to conversions. 

With a solid history of scaling B2B and SaaS clients, Spiralytics combines storytelling with concrete metrics. Their ability to unify creative and technical teams around a single strategy helps clients boost organic reach, improve ROAS, and increase customer lifetime value. Want long-term growth? Spiralytics provides systems and strategies for achieving it.

Services Offered:

• Inbound Marketing
• SEO & PPC
• Data Analytics
• Content Marketing

Awards & Recognitions

• Clutch Rating: 4.8/5

• G2 Review: NA

4. Digital Marketing Philippines

Digital Marketing Philippines (DMP) offers scalable solutions to startups and mid-sized businesses to increase visibility and sales. Their team focuses on integrating SEO, PPC, and web design to deliver comprehensive results. 

Improving search visibility? Optimizing ad performance?  Building conversion-friendly sites? DMP earned a strong reputation for practical execution and transparent reporting. 

Campaigns focus on quality lead generation and consistent ROI, making them reliable for companies wanting performance without expensive retainers. Creativity, analytics, and responsive communication make DMPs reliable for small businesses’ marketing.

Services Offered:

• Local SEO
• Web Design
• PPC Advertising
• Content Strategy

Awards & Recognitions

• Clutch Rating: NA
• G2 Review: NA

5. Optimind Technology Solutions

Optimind Technology Solutions offers more than 2 decades of experience advancing digital transformation for local and global brands. Experience includes technical search engine optimization, web and mobile application development, and mass-level PPC implementation. What sets Optimind apart? 

Hybrid approach- the combination of creativity and high analytics with real performance. In-house developers and marketers work together streamlining websites, developing search-able platforms, running multi-channel campaigns, transforming visitors. 

Relied on by the most prominent businesses in the Philippines, Optimind focuses on scalability in the long term, where the decisions made are supported by data on how to increase brand equity and the marketing ROI.

Services Offered:

• SEO & PPC
• Web and App Development
• Social Media Marketing

Awards & Recognitions

• Clutch Rating: 5.0/5
• G2 Review: NA

6. Sigil Digital Marketing Agency

Sigil Digital Marketing Agency focuses on modern brands with creative, ROI-driven strategies. They are known to tell compelling stories and target them with facts, which makes them emotionally connect and work statistically. Sigil’s knowledge in paid ads, influencer collaborations, and social media content creation helps brands stand out in crowded markets. 

A team of designers, strategists, and media planners makes every campaign deliver measurable engagement and strong conversion rates. Building awareness through viral content? Scaling paid media budgets efficiently? Sigil repeatedly proves that creativity and analytics work together beautifully.

Services Offered:

• Social Media Management
• Paid Ads
• Influencer Collaborations
• Video Marketing

Awards & Recognitions

• Clutch Rating: NA
• G2 Review: NA

7. TrueLogic Online Solutions

TrueLogic was the first to enter the Philippines in terms of outsourcing SEO and digital marketing. They have more than a decade of experience helping international customers build a sustained online presence through ethical search engine optimisation and effective content implementation. 

The process-based architecture of true logic ensures accuracy in keyword research, backlink analysis, and technical audits. Concentration is more than ranking–sustained growth by clean, steady optimization.

Offering services up to the level of content writing, local search engine optimization, and complete-funnel acquisition of links, TrueLogic enables brands that are taking the lead in search engines and gaining targeted organic traffic. Transparency, monthly progress reporting, and measurable, long-term results bring credibility.

Services Offered:

• SEO Services
• Content Writing
• Link Building
• Local Marketing

Awards & Recognitions

• Clutch Rating: NA
• G2 Review: NA

8. Gohan Strategy

Gohan Strategy is a combination of business and creativity. This agency focuses on brand storytelling and performance design and assists lifestyle and online retail brands in developing sustainable visual identities. 

Aesthetics are weighed equally with analytics in campaigns; all ads, posts, and design features drive conversions. Facebook and Instagram campaigns to complete brand transformations, Gohan Concepts serves as an in-house creative partner for businesses that need both consistency and speed. 

The multidisciplinary team designs captivating online experiences that attract and drive outcomes, ideal for brands that expand presence and performance in parallel.

Services Offered:

• Branding & Design
• Facebook Ads
• SEO
• Social Media Content Creation

Awards & Recognitions

• Clutch Rating: 4.7
• G2 Review: 4.8/5

9. ROI Digital Media

ROI Digital Media does as its name suggests: puts performance first. The agency focuses on creating high-converting, direct-to-consumer, retail-oriented PPC campaigns. Intense attention to analytics, conversion monitoring, and audience segmentation results in every ad dollar generating actual results. Social, CRO, and SEO are intertwined to bring total profitability. 

The customers of ROI Digital Media can enjoy open reporting, regular optimization, and campaigns that are always above benchmark in ROAS. Brands seeking growth in a measurable, scalable way with a performance guarantee? ROI Digital is an information-driven giant.

Services Offered:

• Performance Marketing
• SEO
• CRO Optimization
• Analytics

Clutch Rating: NA

G2 Review: NA

10. LeapOut Digital

LeapOut Digital is about outcome-based advertisement and creative implementation. The agency collaborates with startups and SMEs that maximize the use of digital presence with the help of Google Ads, Meta Ads, and data-informed landing page optimalization. Lean, conversion-oriented approaches drive higher click-through rates and lower acquisition costs for brands. 

LeapOut operates growth-based experiments, examines behavioral insights, and catches winning ad sets within a short time. In addition to campaign setup, their team contributes to the brands, whose audience retention and remarketing strategies continuously enhance the performance. Need affordable advertising that is high accountable? That is what LeapOut provides.

Services Offered:

• PPC Management
• Remarketing
• Website Optimization

Clutch Rating: 5.0/5

G2 Review: NA

11. Xiklab Digital

Xiklab Digital is one of the most imaginative performance agencies in the Philippines, comprising of storytelling, paid media, data science. The campaigns are aimed at an emotional appeal with quantifiable goals. The media planners and content developers at Xiklab collaborate to develop multi-channel strategies for PPC, social, and video. 

The outcome? Campaigns that look impressive and perform. Strong experience in international accounts, Xiklab helps brands build awareness, authority, and conversions through precision targeting and A/B testing. They are known for incorporating video advertisements and SEM tactics that drive high-quality traffic and build brand loyalty.

Services Offered:

• PPC and SEM
• Video and Content Creation
• Analytics

Clutch Rating: NA

G2 Review: NA

12. Online Philippines

Online Philippines is a full-service agency that assists small and mid-size businesses to build strong digital footprints. Team concentrates on localization of search engines, the development of the site, and social media campaigns that provide constant interaction. 

They are recognized as high-contact, customized solutions to each customer rather than pre-baked packages. Combining low costs and interactive communication, Online Philippines has the ability to fill the gap between the creative and technical implementation. 

The team prioritises transparency, education, and consistent delivery, making it ideal for SMEs seeking a stable, long-term partner in digital development.

Services Offered:

• Web Design
• SEO
• Social Media Management

Clutch Rating: NA

G2 Review: NA
If you are seeking a white-label agency for all your marketing needs, here is a blog post listing 12 white-label PPC agencies that help you drive sales for your clients under your brand name.

The Rise of the Digital Marketing Industry in the Philippines

The Philippines became Southeast Asia’s marketing headquarters without most people noticing. Everyone used to think “call centers” when they heard Philippines. Now? Major brands from New York, London, and Sydney trust teams here with million-dollar campaigns.

Here’s what happened:

• They speak perfect English and get Western culture: Marketers here know exactly how American or British customers think and shop.
• Top-quality work that doesn’t destroy budgets: You’re paying about one-third of what US or UK agencies charge, getting the same quality or better.
• Tech hubs popping up everywhere: Manila, Cebu, Davao, these cities are packed with agencies well-versed in SEO, paid ads, and telling your brand story right.
• Already set up for remote work: Most teams here use Slack, Asana, and whatever tools you’re already using.

Core Digital Marketing Services Driving Businesses in the Philippines

1. SEO & Generative Engine Optimization (GEO)

SEO here isn’t about old-school rankings anymore. Philippine teams now make sure brands appear when someone asks ChatGPT or Perplexity a question. This approach, known as GEO SEO, gets your brand showing up in AI-generated answers. By featuring in AI tools like ChatGPT and Google AI overview, this improves your chances of getting quality leads. Hiring an SEO company like Hustle Marketers helps you dominate two key areas of SEO: AEO & GEO. Teams here crush it at figuring out what people actually search for, organising website data the right way, and making content work for voice search.

2. Pay-Per-Click (PPC) and Performance Ads

PPC proves marketing works faster than anything else. Top Philippine agencies run Google Ads, Meta, and Bing campaigns with smart targeting and continuous optimization. They track every conversion properly, make the most out of budgets, and combine automated systems with hands-on tweaking to make every click count.

3. Social Media Campaigns & Influencer Marketing

Social media and influencer marketing campaign is a space where most digital marketing agencies in Philippines dominate. With social media marketing services on the line, businesses can build strong brand awareness by combining campaigns like running paid influencer deals, creating videos that go viral, and target campaigns on TikTok, Instagram, and Facebook. 

4. Content Strategy & Blogging

Content creation is the king of digital marketing world that allows marketers to take on the task that defines your brand story in a way that present your products and offerings right to the point. This sets the root to rank on top of search engine results pages. By hiring digital marketing agencies in Phillipines, you can outsource your entire project the see the magic they bring to the table. 

5. Email Automation & Funnel Optimization

Teams build email systems that run themselves, welcome emails for new people, messages that bring back inactive customers. Using Klaviyo, HubSpot, Mailchimp, they keep potential buyers moving toward purchase.

6. Web Design, CRO & Branding

Philippine web designers create websites that are sharper and more functional. Mobile-optimized, loads fast, converts visitors to paying clients, combining with heat maps, version testing, and smart optimizations that improve conversions.

7. Video & YouTube Marketing

Video and Youtube marketing is here skyrocketing the digital space helping businesses introduce products in a form of video. From Explainer videos, animated ads, and YouTube commercials: there are various campaigns that help you spread a word about you and your brand. 

Advantages of Hiring a Digital Marketing Agency in the Philippines

Choosing a Philippine agency isn’t about saving cash—it’s finding the right growth partner. These teams evolved way past basic outsourcing. They are engines of worldwide expansion, combining technical skills with intuition. Running campaigns across continents? Building local brand buzz? Hiring a Philippine team gets you talented pros, smooth communication, and scalable systems. Here’s why the Philippines became one of the world’s hottest marketing industries.

1. Access to Skilled English-Speaking Professionals

The biggest win with Philippine agencies? Communication flows smoothly. The Philippines ranks with the best English-speaking countries globally. Marketers here don’t just speak English—they nail tone, humor, and buyer psychology for Western markets. You won’t repeat the brand guidelines five times or endlessly explain the messaging style. Writing SEO content? Video scripts? PPC ads? Agencies here match your customers’ exact language, making every message hit home.

2. Cost-Effective Without Compromising Quality

Let me level with you—price matters, just not most. Philippine agencies deliver world-class work cheaper because economics favor them, not because they’re less talented. Full SEO or PPC services costing $10,000 monthly in America? Expect $3,000 to $5,000 here, often faster turnaround. You get trained strategists, performance pros, and writers meeting global standards. More work done, more testing run, faster changes—all without bleeding your budget dry.

3. Full-Stack Marketing Expertise Under One Roof

New Philippine agencies offer everything—planning, design, launch, and tracking —in one spot. No juggling multiple vendors for paid ads, SEO, and content. Unified execution. Most teams pack dedicated specialists for each area: ad ops wizards, SEO techs, designers, and content strategists. This integration kills communication headaches and makes campaigns work together. Companies valuing consistent strategy and unified messaging? One agency handling everything creates smoother operations and stronger performance across the board.

4. Deep Cultural Compatibility with Western Markets

Working with Philippine marketers feels effortless because the culture aligns naturally. The Philippines shares deep history, language ties, and media connections with Western countries. This understanding creates campaigns that emotionally click with Western consumers. Running social ads in America, Britain, Australia? Philippine teams are familiar with the humor, tone, and timing that will initiate an interaction. They craft marketing messages of global brands and make them culturally on point. Translation- you are collaborating with professionals who think big but nail small to the wall.

5. Strong Track Record in Outsourcing and Remote Collaboration

Outsourcing is not a new concept to the country, and the Philippines has perfected it over the decades. This country mastered long-distance business relations, be it in tech support or equally in customer service. Marketing is now involved in that expertise. Agencies use Slack, ClickUp, Asana, and HubSpot like second nature, keeping everything transparent with daily updates for worldwide clients. They manage time well, hit deadlines, and follow Western business norms. Different time zone? Project coordination stays smooth, organized, and accountable.

6. Scalability and Rapid Turnaround Times

Do I have to increase the campaigns tomorrow? Agencies in the Philippines are responsive. Well-established teamwork and cross-functional experts mean that expanding to 1 to 10 campaigns or even doubling ad funds is not a challenge, but it is not their comfort zone. Teams continuously manage heavy loads for international clients and move as quickly as possible based on the information and demand. The majority of agencies offer scalable contracts that let you scale up or down without financial pressure. Entering new regions? Testing new products? Their flexibility keeps you moving fast without losing performance control.

7. Strategic Thinking Backed by Human Creativity

Best part? Philippine marketers do not simply take orders, but reflect on them. Their tactics combine data, human storytelling, and creative storytelling. Account managers recommend expansion opportunities, authors introduce content shifts, and SEO experts reorganize a website to increase exposure.

Mixing analytical thinking with creative innovation makes these agencies super adaptable to shifting markets. No templates, everything’s customized. While automation takes over everywhere, their human creativity keeps brands genuine and relatable.

How to Hire the Right Digital Marketing Agency in the Philippines

The point of hiring a marketing agency is not to look for someone to make ads or post content; it is to find someone who understands growth, numbers, and brand story. There are hundreds of agencies that look the same in the Philippines, yet the best facilities shine through systems, transparency, and strategy. To distinguish the best from the others, consider the following before signing contracts.

1. Define Your Goals and Budget Clearly

Before contacting agencies, define exactly what you want—lead generation, sales conversions, brand awareness, organic visibility. The majority of businesses neglect this and end up hiring skilled agencies that do not meet the KPIs. Be particular with monthly or quarterly market budgets, and locate agencies that specialize in the specific area. Philippine agencies additionally prefer to structure plans depending on size, knowing your numbers at the beginning assists them in designing sharper, actionable plans.

2. Evaluate Their Experience by Industry

Look for agencies that work in your specific industry. An agency excelling at online retail PPC may not understand B2B software or healthcare compliance. Review portfolios, client lists, and case studies. Credible agencies show live campaign screenshots, not generic success stories. Ask about client challenges and solutions. Philippine agencies like Hustle Marketers and Propelrr often publish detailed case studies — use those to calculate depth. Strategies reflecting adaptability across industries? You’re heading right direction.

3. Review Case Studies and Testimonials

Good outcomes are better than glossy websites. Always look at case studies with quantifiable improvements in them — increased ROAS, increased CTR, decreased CPA. Don’t stop there. Look at the pre- and post-screen shots, the report format, and even client video testimonials. 

This confirms authenticity. The Hustle Marketers, one of the top agencies in the Philippines, continues to showcase its client portfolio, with more than 12 testimonials, a sign of consistent delivery. Find evidence-based information, not unsubstantiated assertions.

4. Assess Communication and Reporting Practices

Transparency defines trust. Best agencies maintain open communication and weekly or biweekly reporting cycles. Ask how they report results, dashboards, monthly reports, recorded walkthroughs. Good teams specify the metrics, such as CTR, ROAS, and conversions, using simple words and not marketing lingo. 

Never ask what works. An agency that prioritizes clarity generally incorporates reporting platforms such as Data Studio, ClickUp, and HubSpot, keep yourself aligned with each campaign phase.

5. Check for Multi-Channel Expertise

Marketing in modern times does not occur in a vacuum. The agencies that you hire must know how to connect Google Ads to Meta, LinkedIn, and email automation. The integration of channels avoids unnecessary expenditures and the integration of stories. 

You should run your email campaign audiences on your PPC retargeting list, which has the benefit of smooth loops that smaller agencies cannot achieve. Find teams that have certified specialists across channels who understand how to integrate conversion-based ecosystems instead of fragmented campaigns.

6. Understand Their SEO and Analytics Capabilities

Although paid media is the main area of focus, SEO and analytics are essential to the success of the campaign. Request whether agencies track ad-driven and organic conversions. 

Powerful teams leverage GA4, Tag Manager, and custom attribution models to deliver full-funnel insights. Philippine agencies that are strong in analytics usually go further with their surface-level measurements, they mention audience segmentation, search intent, and generative SEO. 

Rule of thumb: when agencies cannot describe data in a simple manner, they are unlikely to have a deep insight into them.

7. Request a Trial or Pilot Campaign

Before signing long-term contracts, start small. Pilot campaigns test how agencies operate under pressure, execution speed to optimization skills. Test 30-day performance toward a single core objective, such as lead generation or sales.

Keep track of communication, transparency, and their capacity to adjust rapidly to data. Best Philippine agencies treat trial projects as full-scale campaigns, actively optimizing and reporting insights. Findings that support their arguments? You probably came across trusted long-term partners.

Hustle Marketers Success Block: 7× ROAS, & 192% sales and more for Philippines Brand

Results are the only resume that matters. We not only run campaigns at Hustle Marketers, but we also create growth systems that grow the revenues of brands throughout the Philippines and even more.

Manila, Quezon City, Davao, to Cebu City, our clients believe in us making ad spending translate into actual growth. We base our campaigns on a single principle: each click must result in measurable profit.

We have collaborated with various companies in different industries, such as education, health, retail, digital services, and provided actual performance, not the blind metrics.

Here are the results that make us go to choice as the efficient digital marketing agencies in Phillipines:

1. 9× ROAS for an E-Commerce Retail Brand in Cebu

Cebu fashion and accessories brand also experienced low conversion rates and rising advertising costs. The past campaigns relied heavily on generic targeting and poor creative.

Results Achieved:

• Achieved 9× ROAS within 45 days.
• Reduced CPC by 37% while tripling qualified traffic.
• Conversion volume increased 280%, pushing repeat purchases through smart remarketing.

Read our blog on tips on small business PPC management, a gateway to win more clients for your business.

2. Massage Chair Company: 7× ROAS with Targeted Ad Funnel Optimization

A luxury massage chair brand from the Philippines suffered from declining lead quality and wasted advertising spend on generic audiences. Hustle Marketers created a full-funnel marketing campaign integrating Google Ads, Meta, and remarketing sequences to market to shoppers with high intent for wellness and comfort.

Results Delivered:

• Achieved 7× ROAS within 90 days of campaign relaunch
• Reduced cost per conversion by 41%
• Increased lead-to-sale ratio by 58% across all paid channels

3. Fluffy Fur PH — 6× Growth in Sales for a Pet & Skincare Brand

Fluffy Fur PH, a scalable eCommerce brand offering pet and skincare products, was struggling to gain visibility and sales despite offering premium products. With Hustle Marketers, the brand’s online presence has been transformed through reengineering of its ad architecture, optimization of product feeds, and building of performance-driven funnels.

Results Delivered:

• Recorded 6× revenue increase within 4 months
• Increased overall site traffic by 340%
• Reduced ad CPC by 32%, increasing overall ad efficiency

4. Piel Beauty & Health: 192% Online Sales Growth

Piel Beauty & Health, a Filipino skincare brand, needed a PPC campaign to grow its online presence and sales. Hustle Marketers implemented Performance Max campaigns to extend reach and automate ad placement across Google’s ecosystem.

Results Delivered:

• Increased online sales by 192% within 60 days
• Visibility on Google Search and Shopping tabs has been enhanced
• 35% lower cost per sale

5. Wear Foundry — 3.5× ROAS & 420% Traffic Growth for Jewelry eCommerce Brand

Wear Foundry, an elegant jewelry brand from the Philippines, wanted to increase online revenue and minimize wasted advertising spend. It was challenging to compete against global jewelry stores with large budgets. They partnered with Hustle Marketers, and we designed an ad structure to target ready-to-buy users and work on long-tail search intent.

Results Delivered:

• Delivered 3.5× ROAS within 75 days
• Increased organic and paid traffic by 420%
• Generated a 240% boost in product page conversions

If you are wondering about if your store needs ecommerce marketing, this guide is especially for you here to provide all the required details you do not want to miss before signing up for ecommerce marketing.

6. White-Label Partnership with a Digital Agency in the Philippines

We collaborated with a Manila-based agency as their white-label performance team to run PPC and online retail programs for several Filipino companies.

Results Achieved:

• Delivered consistent ROAS between 6×–12× across campaigns.
• Helped partner agency retain clients and grow revenue by 70% within six months.

Want to know about ecommerce marketing? We have prepared a comprehensive article that covers every detail of digital ecommerce marketing.

Conclusion

The Philippines is not only catching up digitally but also defining digital marketing excellence worldwide. The creative startups of Cebu and the B2B giants of Manila have one thing in common: the ambition that does not wait.

At Hustle Marketers, we do not simply execute ad campaigns but create momentum. We have witnessed the consequences of strategy versus obsession, data versus insight, and creative teams that do not punch out until your ROI has made something worth discussing.

Scaling online retail brands from ₱50K to ₱5M in sales? Ranking local services on Page 1 for “best in Philippines”? Running cross-border PPC campaigns hitting 9× ROAS? We treat every project like it’s the next headline.

If you’re a Philippine business ready to set an example in the digital world, it’s time to make that happen. Partner with Hustle Marketers. Let’s turn your next campaign into a case study worth bragging about.