Why Your Business Needs eCommerce Marketing
Back in 2019 when the pandemic struck the world, it opened the gates for a lot of businesses to operate digitally. Of course, Amazon, already in existence, was giving the offline stores a run for the money. Still, the world is put on lockdown, encouraging businesses worldwide to ride the eCommerce wave instead of resisting it.
eCommerce means doing business digitally, like an online shop for your business. In this era where everyone spends half of their day online, it is imperative to reach out to your potential customers where they are easily approachable. So, how do we market your business online? This article will take you through some exciting ways eCommerce services work for your business.
eCommerce marketing is done through various channels like search engines, digital advertising, social media, email campaigns, etc. eCommerce marketing efforts drive traffic to your website, make your brand visible to the audience, convert web visitors to customers, remarket your products to the visitors who abandoned your website, simulate more extensive and regular orders.
Now let’s take a look at the channels through which we can do eCommerce marketing for your business:
Search Engine Optimization:
Investing in search engine optimization adds visibility to your website and makes it easily discoverable on search engines like Google, Yahoo and Bing. The Search Engine Optimization works per the keywords; your SEO team maps out the most relevant and highly searched keywords and uses them to target potential consumers. These keywords are used in the product pages, homepage, and meta description to make the search engine recognize them and present them to the consumer searching for them on the internet.
Search Engine Marketing:
Proven to be the most effective method to reach out to a larger user base and grow business, Search Engine Marketing ensures your business appears at the top as an ad when someone searches for a product that you offer. The difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that you put money in SEM so that your business appears at the top of the search engine results page. It is also referred to as Paid Search or Pay Per Click (PPC).
Social Media Marketing:
Out of sight, out of mind is the funda that works with organic social media marketing. Your brand’s presence in front of your target audience, especially GenZ and millennials, who spend most of their time on Instagram, Twitter, TikTok, Snapchat, etc., is an essential part of social media management. It’s a MUST TO DO thing to be present on social media platforms to be easily discoverable. Social media channels are where you educate your target audience about the products you offer, a new range that is being launched, offers and discounts available, and much more.
An additional feature of these social media marketing platforms is opening an eCommerce store within the app. So, for example, you can directly shop a product from Instagram; the stories have proven fruitful to many businesses these days.
To enhance this effort, you can give your social media posts a little paid push to reach a larger, more relevant audience. For example, you can run ads for either your social media profile or a post that talks about newly launched products.
Another thing being practiced globally nowadays is influencer marketing. We see famous faces collaborating with brands to market them through their channels subtly. Instagram Reels are a favorable marketing method these days. Depending on your budget, you can collaborate with nano, micro, and celebrity influencers to reach a greater audience and sell your products to a new market.
Email Marketing:
A cheaper and more reliable mode of communication, email marketing is the oldest form of online marketing. It is simple to do and can be automated so that it doesn’t consume much time for your team. Sending regular emails to your consumers is an effective way to live rent-free in their minds. Just ensure that the frequency of your emails does not spam a user to opt-out of your mailing list! Be as innovative and quirky with the subject line as possible; this will increase your click-through rate!
Emails can be sent to welcome a user when they agree to sign up for the newsletter, for any new offers, to launch a new line of products, to send a reminder if a customer has left products in their bag, and to request feedback for their shopping experience.
Content Marketing:
Content marketing is not just limited to creating content and publishing it on online platforms. It has a more significant role to play at the backend. Optimizing content for individual product pages is necessary. The text should have all the relevant keywords for search engine optimization, and the blog posts should be relevant and not too long to make a reader lose interest. Apart from creating content just for your website and social media, try and publish guest posts on relevant websites that talk about your category of products.
Creating video content is essential nowadays. Short, crisp videos that are entertaining yet informational are in demand. Uploading them on your YouTube channel is as important as any other eCommerce marketing practice since YouTube is the second largest search engine after Google. In addition, product-related videos, either shot or animated, helps a consumer gain better insights while comparing you with your competitors.
Optimizing Conversion Rate:
Conversion rate optimization yields great results if appropriately implemented. It increases the percentage of users who perform a desired action on your website. Push notifications, live chat, customer reviews, and AR/VR features to view how a product would look in the real world are some ways to keep a visitor hooked to your website and increase sales.
Having an online store is an excellent initiative for any business. But having a website just for the sake of it is like creating an asset and yet not using it optimally. eCommerce marketing is an ongoing process to help you reach out to a larger audience, drive sales, and scale up the business. Intrigued to learn how eCommerce PPC Agency can help you with increasing revenues? Talk to us today.
