How Hustle Marketers Generated 719% ROAS for Armorpoxy Beyond Google Ads

Client: Armorpoxy is the leading manufacturer and distributor of ultra-high-quality commercial epoxy flooring, epoxy floor kits, and interlocking floor tiles.

Niche: Industrial Flooring Solutions

Project Timeline: October 21st to Present

Services Used: Google Ads, Hubspot Integration, Facebook Ads, Bing Ads

Investment: $74.9k on Google Ads, USD$8739.65 on Microsoft Ads

The Challenge:

Armorpoxy was facing:

• Poor Lead Quality: Leads were present, but the conversion funnel was inefficient.
• Low Purchase Conversion Rates: The CTR was low, and even the conversion rate was lacking.

What We Did:

1. Addressing Low Lead Quality

The Situation: Upon taking over the project, we identified a critical issue with lead quality. The leads were there, but they weren’t converting. It was like having the right ingredients but the wrong recipe.

Our Move: As PPC experts, we knew that the devil was in the details. We delved into keyword research, competitor analysis, and shopping feed optimization. By crafting ad copies that resonated with the target audience, we were able to drive relevant traffic. The numbers started to make sense, and the leads began to convert.

2. Integrating Hubspot with Google Ads

The Situation: Tracking lead quality was like shooting in the dark. We needed precision, and we needed to understand the ROI from contact forms.

Our Move: By integrating Hubspot with Google Ads, we were able to track contact form submissions and their quality. This wasn’t just about numbers; it was about understanding the story behind the numbers. The remarkable 719% ROI made sense, and the strategy was paying off. (938 sales and 564 submissions).

3. Switching to Microsoft Ads

The Situation: Google Ads were performing, but we saw an opportunity elsewhere. It was time to explore new horizons.

Our Move: We made a calculated switch to Microsoft Ads. By analyzing the purchase history specifically from Microsoft Ads, we could tap into a new market segment. The conversions started to climb, and the impressions were hitting the mark. (USD 8739.65 spent and 113 conversions).

The Results:

A Transformation in Numbers: Our strategic interventions didn’t just change the numbers; they transformed Armorpoxy’s entire marketing landscape. Clicks turned into submissions, submissions turned into sales, and the cost was justified by the ROI. It was a success story written in data.

Client’s Review 

Working with Hustle Marketers is one of the best decisions. Overall, our results have been very strong. They go a step further in terms of progressing our campaign with new tools and strategies.

In addition to our client’s review, Armorpoxy recently shared their experience on Clutch, emphasizing the transformative journey and exceptional results achieved with Hustle Marketers.

Conclusion –

Armorpoxy’s success story is a testament to how strategic PPC management can transform digital challenges into measurable victories. By applying a deep understanding of performance metrics and crafting a tailored campaign strategy, we helped Armorpoxy achieve remarkable growth—even within the constraints of a lean advertising budget.

This performance was led by Ishant Sharma, a top-rated Google Ads and Meta Ads expert, founder of both Hustle Marketers and GoogleAdsSpecialist.co, and a Top-Rated Plus freelancer on Upwork. Ishant is known for helping B2B and industrial brands generate high-ROI outcomes—even on small budgets—through strategic, data-led PPC campaigns.

Ready to transform your PPC strategy without overspending? Let’s connect and discover how Ishant Sharma can help you scale smarter with every click.