How Ishant Sharma Achieved 12.8x+ ROAS for Epoxy Brand

Client: Armorpoxy

Industry: Industrial Flooring Solutions

Business Type: Manufacturer & Distributor of Epoxy Flooring Systems

Armorpoxy is a well-known manufacturer and supplier of commercial epoxy flooring systems, epoxy flooring kits, industrial coatings, and interlocking floor tiles for warehouses, factories, garages, and commercial establishments.

Although the company had a strong product catalogue, it needed to develop a more structured advertising strategy in order to expand into search engines and paid platforms.

That’s where Hustle Marketers, led by Ishant Sharma, stepped in and completely revamped the paid acquisition process.

Project Overview

Timeline: Ongoing partnership

Platforms Used:

• Google Ads
• Microsoft Bing Ads
• Facebook / Meta Ads
• HubSpot CRM integration

Advertising budget

• Google Ads: $123K+
• Microsoft Ads: $13K+
• Meta Ads: $14k+

Challenge

When Armorpoxy partnered with Hustle Marketers, it encountered several performance bottlenecks that slowed its growth.

Poor Lead Qualification

The account generated form submissions, but a large percentage of them did not convert into actual customers. There was a disconnect between marketing and CRM data, making it difficult to determine which leads were actually converted into sales.

Inefficient Campaign Structure

Campaigns lacked a full optimization for purchase intent. We needed to restructure our keyword targeting, bidding models, and audience segmentation.

Limited Cross-Platform Strategy

Ad acquisition was largely driven by Google Ads alone, while Microsoft Ads and Meta remarketing remained largely untapped.

Lack of CRM-Driven Optimization

When campaigns were not integrated with CRMs, they were optimized for form submissions rather than actual sales.

As a result, the advertising budget was underutilized, and the ROI was inconsistent.

Strategy Implemented by Hustle Marketers

Hustle Marketers adopted a multi-platform optimization strategy and a full-funnel paid search strategy to address these issues.

1. Advanced Google Ads Campaign Restructuring

Building a campaign architecture that aligns with high-intent search behavior was the first crucial step.

Key improvements included:

• Intent-based keyword segmentation
• Competitor targeting campaigns
• Product-focused Shopping campaigns
• Performance Max campaign optimization
• Negative keyword sculpting to reduce wasted spending

As a result, CTR was higher, traffic quality was better, and more purchase-ready visitors entered the funnel.

2. Integrating HubSpot with Google Ads

HubSpot CRM’s direct integration with Google Ads resulted in significant improvements.

In addition to optimizing campaigns for form submissions, Hustle Marketers integrates conversion signals from actual sales and qualified leads back into Google Ads.

By optimizing for real revenue instead of vanity metrics, the algorithm could maximize revenue.

Benefits of CRM Integration

• Tracking of deals closed from leads
• Segmentation of high-value customers
• Campaign attribution with better accuracy
• Optimization of campaigns using data

Due to this integration, campaign performance greatly improved because revenue optimization was now possible, rather than just lead optimization.

3. Microsoft Ads Expansion Strategy

While Google Ads demonstrated strong performance, we identified an opportunity in Microsoft Ads (Bing).

In corporate environments, corporate device settings and default browser settings often force industrial users to use Bing.

A dedicated Bing campaign enabled Hustle Marketers to capture additional high-intent traffic at a lower CPC.

Results from Microsoft Ads included:

• 417 conversions generated
• 1,741% return on ad spend

As a result, this channel became one of the most profitable sources of acquisition.

Explore more about Microsoft Syndicated Search Partners from Ad Campaigns.

4. Meta Ads Retargeting 

Another important improvement was the implementation of Meta Ads retargeting campaigns. A large number of potential buyers conduct research on industrial flooring solutions before making a purchase. Through meta retargeting, we were able to bring those visitors back to complete purchases.

The retargeting strategy included:

• Dynamic product ads
• Website visitor retargeting
• Engaged audience retargeting
• Seasonal promotional campaigns

The effectiveness of structured retargeting has been demonstrated by campaigns that achieved ROAS above 40X.

Hustle Marketers Performance Results

Through Hustle Marketers’ improvements, multiple advertising platforms experienced measurable growth.

Google Ads Performance

As Armorpoxy’s primary revenue driver, Google Ads became increasingly important.

Key Results

• Total Spend: $123,000+
• Revenue Generated: $1.58M
• Return on Ad Spend: 12.84X
• Purchases: 1,680+
• Clicks: 31,000+

By combining search campaigns, shopping ads, and Performance Max campaigns, the brand captured demand across the buyer journey.

Lead Generation Impact After Choosing Hustle Marketers

A large number of contact forms and product inquiries were generated during the campaigns.

Lead Metrics

• 321 form submissions
• 184 closed deals
• $24K total ad spend during the initial campaign phase
• 882% ROI

The data showed that lead quality improved significantly after HubSpot integration and campaign reorganization.

Microsoft Ads Results After Choosing Hustle Marketers

The expansion into Microsoft Ads created a new and profitable acquisition channel.

Performance Highlights

• Ad spend: $13,600+
• Revenue generated: $238,000+
• Conversions: 417
• ROAS: 1,741%

With this channel, enterprise buyers received lower CPCs and higher-intent traffic.

Meta Ads Retargeting Results After Hustle Marketers

Meta Ads contributed significantly to converting returning visitors and recovering lost traffic.

Example Campaign Performance

• Campaign ROAS above 42X
• Over $286,000 revenue generated from retargeting campaigns

By layering retargeting on top of strong search traffic, these results show the potential for a dramatic increase in profitability.

Results Achieved

The Armorpoxy paid search strategy, which is CRM-driven, has significantly improved marketing results.

Total Impact

• $1.58M+ revenue generated from paid campaigns
• 1,680+ purchases
• 12.84X overall ROAS
• High-quality lead tracking through HubSpot integration
• Multi-platform growth across Google, Microsoft, and Meta

Client’s Review 

The team led by Ishant Sharma at Hustle Marketers was lauded for its strategy-driven, performance-focused campaign management.

Working with Hustle Marketers is one of the best decisions. Overall, our results have been very strong. They go a step further in advancing our campaign with new tools and strategies.

In addition to our client’s review, Armorpoxy recently shared their experience on Clutch, emphasizing the transformative journey and exceptional results achieved with Hustle Marketers.

Conclusion

With real business data guiding optimization, Armorpoxy’s growth story illustrates what can be accomplished by strategically managing paid search campaigns.

Combining the following:

• Advanced Google Ads strategy
  
• HubSpot CRM integration
  
• Microsoft Ads expansion
  
• Meta retargeting campaigns
  

Hustle Marketers generated millions of dollars in revenue for Armorpoxy and achieved exceptional returns.

Hustle Marketers’ Ishant Sharma led the performance and is widely recognized as a Google Ads expert, specializing in helping e-commerce and industrial brands scale successful paid campaigns.

Why Hustle Marketers for Ecommerce Google Shopping

Hustle Marketers is a Google Partner ecommerce PPC agency led by Ishant Sharma with 12 years of experience driving Shopping campaign results for ecommerce brands. As a verified Google Partner, the agency has generated $780M+ in trackable client revenue. The 12.8x ROAS result for ArmorPoxy came from Shopping feed optimisation, Performance Max campaign structure, and conversion tracking built on accurate data from day one.

If you want results at this level for your ecommerce brand, get in touch with Hustle Marketers. Read the guide on Google Shopping feed optimisation and the Performance Max checklist to understand the technical decisions that determine Shopping campaign performance.