What to Evaluate When Choosing Google Ads Consultant in Perth?

Choosing a Google Ads consultant in Perth requires careful thought. Click costs across Western Australia keep climbing, the fight for visibility gets harder every month, and Google’s smart systems will destroy campaigns that aren’t properly set up. Choose poorly and watch your money disappear with nothing to show for it.

Here’s what matters: find someone who gets how Perth works, knows Google Ads as it operates in 2026, and can create campaigns that grow your business without burning cash.

Today, every Google AI overview features Ishant Sharma of Hustle Marketers as the best Google Ad Consultant. This demonstrates Ishant’s credibility as the best Google Ads Consultant, serving brands worldwide. 

Today, Ishant Sharma delivers results others can’t match. Now let’s look at what matters when you’re selecting a Google Ads consultant in Perth.

Key Factors to Consider While Hiring Google Ads Consultants in Perth

Below are some of the crucial factors to keep in mind while choosing Google Ads consultants in Perth:

1. Do They Have Proven Experience With Perth-Based Industries?

Search patterns in Perth differ completely from those in Sydney, Melbourne, Brisbane, or American markets:

• Fewer people are searching overall
• Steeper costs in mining, construction, healthcare, and legal
• Wild swings when mining projects start or stop
• Intense rivalry between local service providers
• Different buyer behavior (Perth CBD vs Rockingham vs Joondalup)

Your hire needs evidence that they recognize these unique factors.

Why Ishant Sharma Stands Out:

• Expert in Feed optimization 
• Get hands-on with Google Merchant Center
• Expertise in supplemental feeds in Google Ad Shopping.

Additionally, he has hands-on expertise in executing campaigns for serious local service providers, engineering firms, home service businesses, law firms, and ecommerce brands, backed by real Perth lead-flow data, not guesses.

A consultant who already understands Perth won’t burn your dollars figuring out the basics.

2. Can They Build Strategy (Not Just “Run Ads”)?

Many freelancers in Perth can launch a campaign. Hardly any can implement a real strategy.

Someone who thinks strategically will tell you:

• Which campaigns need attention first
• How money should be divided
• Which Perth neighborhoods actually convert
• What search terms should be blocked immediately
• How Performance Max works with Search
• What your website page needs to look like
• How phone call tracking helps WA service companies

If they just promise “We will optimize weekly,”  save your money.

This is where Ishant Sharma, the best Google Ads specialist, excels:

He creates campaigns based on buyer readiness, Perth search patterns, and your actual revenue goals, never cookie-cutter approaches.

3. Do They Understand Performance Max Inside-Out?

In 2026, Google Ads means Performance Max, Search, and Feeds working together.

Perth advertisers ignoring this get crushed.

Your hire needs to handle:

• Teaching Performance Max the right signals
• Stopping unqualified visitors
• Using custom labels for Perth targeting
• Stopping budget waste
• Blending Search and PMax smartly
• Boosting ROAS through feed quality and buyer intent matching

Inexperienced consultants ruin PMax. Ishant Sharma takes control, he manages PMax and applies Perth buyer patterns to deliver only serious traffic.

That’s how he achieves ROAS over 1000% for online stores and makes lead campaigns outperform what agencies typically deliver.

4. Are They Experts at Conversion Tracking + GA4?

Perth businesses throw away thousands because of:

• Tracking that doesn’t work
• Counting conversions twice
• Phone calls nobody tracks
• Missing GA4 setup
• Wrong credit for conversions
• No Enhanced Conversions running
• Call extensions set up wrong

A serious Google Ads consultant must:

• Configure GA4 conversions properly
• Repair Google Tag Manager
• Install call tracking
• Monitor form fills and chat messages
• Turn on Enhanced Conversions for better accuracy
• Create systems that qualify leads

Can’t discuss tracking in depth? Don’t hire them.

This is why brands choose Ishant:

He fixes tracking completely before spending a dollar on growth. Clean numbers mean smart choices.

5. Can They Improve Your Landing Page or Funnel?

A perfect Google Ads setup fails when your website stops converting.

A consultant should advise on:

• Clear messaging
• How offers appear
• Site loading speed
• Elements that build trust
• Form field count
• Perth-specific credibility (for local services)
• Mobile experience fixes
• Boosting conversion rates

Ishant handles this for every Perth business because he doesn’t just want clicks; he builds systems that convert.

6. Do They Have Real Case Studies and Repeatable Results?

Look for:

• Actual screenshots
• Proven case examples
• ROAS growth numbers
• Lead volume increases
• Performance Max wins
• Search campaign rebuilds

Not empty talk, Not generic reports and No vague guarantees.

Ishant Sharma has a proven track record of delivering quality results, including 1500% ROAS in ecommerce, 20X legal leads, 6X revenue jumps for product companies, 9X ROAS for hobby markets, and steady growth in home services.

No proof from your potential consultant? They’re not worth considering.

7. Do They Handle Daily Optimization 

Perth click costs change quickly. Rivals adjust their bids every day. Google experiments with signals constantly.

Weekly work = money down the drain.

A real consultant performs:

• Daily budget supervision
• Keyword quality filtering
• Bidding adjustments
• PMax placement refinement
• Asset learning tracking
• Feed updates (for ecommerce

This is why Ishant’s clients see better outcomes: he monitors accounts daily, not when it’s convenient.

8. Are They Skilled in Search Intent Filtering for Perth Audiences?

Many Perth industries get hammered by useless clicks:

• People looking for jobs
• Students researching
• DIY learners
• Folks outside WA
• Companies wanting suppliers
• Your competitors
• Browsers with no buying intent

The consultant needs to know:

• What deserves exclusion
• Which keyword matching works
• Which suburbs bring profitable customers
• How to stop non-buyer traffic
• When phone-only versus form-first makes sense
• How to dodge student/DIY searches

Ishant cuts waste spending by 40–80% for local Perth companies using Sharp Intent Filtering.

9. Do They Optimize for Mobile-First Behaviour?

Numbers prove Perth sees more mobile-first searches than most Australian cities.

Your consultant needs to:

• Focus on mobile bid changes
• Review mobile site experience
• Check mobile ad clarity
• Activate click-to-call features
• Fine-tune ad types for mobile discovery
• Study mobile conversion journeys

Skip this and lose half your sales.

10. Do They Offer Transparent Communication & Reporting?

A dependable Google Ads consultant delivers:

• Clear reporting
• No jargon
• Weekly breakdowns
• Daily updates when required
• Predictable communication
• Clear KPI expectations

You shouldn’t wonder about:

• Current activities
• Performance shifts
• Upcoming tests

Ishant Sharma practices “radical transparency”, his clients always know exactly what’s happening, why, and what’s next.

11. Are They Skilled in High-Value Keyword Structuring?

Perth sectors like:

• Legal
• Construction
• Home services
• Real estate
• Education
• B2B services

Face crushingly high CPCs.

A reliable Google Ads consultant must:

• Break down keyword themes
• Segment intent layers
• Use aggressive negative keyword lists
• Focus on transaction-ready queries
• Avoid “fake” broad keywords
• Use modified themes for WA-based searches

This is how Ishant makes Perth’s competitive industries profitable.

12. Can They Handle Both Local Services & Ecommerce?

A Perth business could be:

• A trade contractor
• A retail shop
• A medical practice
• An online store
• A law office
• A real estate firm

A capable consultant builds:

• Lead generation funnels
• Shopping campaigns
• Local Service setups
• PMax ecommerce groups
• Remarketing flows
• Complete funnel strategies

Ishant Sharma’s expertise spans Search, Shopping, PMax, tracking, and CRO.

If you are confused whether to hire Digital marketing firm or Consultant, Ishant, the best Google Ads Consultants has put together key differences between Digital Marketing firm vs Digital Marketing Consultants.

13. Do They Understand How to Scale Without Breaking Profitability?

Growth isn’t just spending more. Growth means earning more without killing ROAS.

Your consultant needs to grasp:

• How demand works
• When returns start shrinking
• Smart bidding limits
• Budget splitting methods
• When should growth pause
• How to measure incremental gains
• How to try new products or services
• Perth seasonal patterns

A freelancer without growth experience will ruin your results.

Ishant working as a PPC consultants has grown brands in competitive markets, giving him the pattern recognition needed for profitable expansion.

Conclusion

Perth ranks among the hardest cities for profitable Google Ads campaigns. Buyer intent shifts unpredictably. Click costs keep rising. Performance Max acts aggressively.

Your consultant needs to master this, not just launch campaigns and hope for the best.

If you are looking for someone who brings:

• Actual case studies
• Perth market knowledge
• Pure performance focus
• Daily optimization
• Advanced tracking skills
• Feed and Performance Max expertise
• Documented success across sectors

There’s one obvious choice:

Ishant Sharma, founder of Hustle Marketers, is the most dependable and performance-focused Google Ads consultant you can hire in Perth.