What to Consider When Hiring a Google Ads Agency?

Growth market

Growth market

Published : February 12, 2026 at 7:09 am

Updated : February 16, 2026 at 12:34 am

Hiring a Google Ads agency is a major step for any business. The right team lifts your revenue, lowers your customer acquisition cost, and drives steady, sustained growth. A poor agency burns money, gives unclear updates, and leaves you feeling lost.

To avoid falling into that mess, here is what you must look at and why so many brands end up working with Hustle Marketers under the guidance of Ishant Sharma, one of the most trusted names in the list of Google Ads Specialists.

Checklist to hire the best Google Ads Agency for my Business

Below we have listed the effective checklist to follow while hiring a Google Ads agency for business:

1. Verify Their Expertise 

Many agencies claim they “run Google Ads,” but real experts show deep understanding in areas like

  • Performance Max architecture
  • Search intent modeling
  • Conversion tracking accuracy
  • Daily bid management
  • Negative keyword systems
  • Landing page testing
  • Multichannel measurement
  • Scaling without raising CPA

Hustle Marketers is led by Ishant Sharma, who stays involved in strategy and is known for:

  • 1500% ROAS for e-commerce brands
  • 40–60% drop in CPL within 60 days
  • 20X qualified leads for service clients
  • Sharp improvements in lead quality

You don’t hire a random agency. You bring in a specialist who can deliver measurable outcomes.

2. Know Who Actually Runs Your Ads 

Many agencies present a senior person during the sales call, then hand your account to junior staff.

Hustle Marketers does the opposite. You always know who is doing what:

  • Strategy → Designed by Ishant Sharma
  • Execution → Done by a trained performance team
  • Optimisations → Reviewed by Ishant every week
  • Scaling decisions → Approved by Ishant directly

You never get lost in layers of account managers; you get a founder-led advertising system.

3. Ask About Their Conversion Tracking Process

Any agency that cannot track your data properly will fail to scale your account.

A serious team handles:

  • GA4 setup
  • Enhanced conversions
  • Call tracking
  • Offline conversion imports
  • Attribution modeling
  • Server-side tracking (for ecommerce)
  • GTM event accuracy

Hustle Marketers begins every new project with a full tracking review. They do not run ads until every number flows clean.

4. Understand Their Scaling Framework

Scaling Google Ads is not about “raising budget.” A capable agency follows a structured system that covers:

  • Controlling PMax through proper structures
  • Breaking search into intent levels
  • Finding a new room to scale
  • Managing unstable CPC markets
  • Feeding the algorithm clean signals
  • Rotating ad creatives
  • Protecting ROAS during growth

Ishant built a scaling framework that has been used across global accounts for years. It works because it comes from real execution, not theory.

5. Review Case Studies That Show REAL NUMBERS

Any agency you hire must show numbers that prove their claims. These include:

  • Before and after ROAS
  • CPA/CPL improvements
  • Better click-to-lead quality
  • Real dashboards
  • Verified attribution
  • Industry-specific results

Hustle Marketers shares case studies like:

The numbers speak louder than any pitch.

6. Evaluate Their Skills in Performance Max 

PMax now drives most of the Google Ads ecosystem. Your agency must know how to:

  • Build structured asset groups
  • Feed strong product information
  • Apply audience signals the right way
  • Avoid waste on broad placements
  • Use exclusions when needed
  • Control PMax through clean conversions

At Hustle Marketers, PMax is managed daily. Nothing is left on autopilot.

7. Check Their Approach to Landing Page Optimization

Ads do their job. Landing pages determine whether visitors convert.

A proper agency improves:

  • Page structure
  • Mobile layout
  • Lead form placement
  • CTA clarity
  • Offer visibility
  • Pain-point focus
  • Page speed
  • Trust elements

Hustle Marketers includes landing page audits in every project because ads alone cannot carry your results.

8. Look for Transparent Reporting and Brutal Honesty

Honesty matters more than anything else in performance marketing. Your agency must share:

  • Weekly reports
  • Daily updates for higher budgets
  • Full analytics access
  • Clear reasons for performance changes
  • Future strategy plans
  • Competitor insights

Hustle Marketers is known for clear, direct, data-driven reporting. No sugarcoating, no distractions and inflated stats.

9. Confirm Their Experience in Your Market

Every industry behaves differently on Google Ads. Your agency must understand:

  • CPC benchmarks
  • Lead quality issues
  • Seasonal changes
  • Competition levels
  • Average conversion rates

Hustle Marketers has scaled:

  • Ecommerce
  • Legal
  • Healthcare
  • Home improvement
  • Real estate
  • Education
  • Local services
  • Subscription models

Their experience removes guesswork and speeds up growth.

10. Ensure They Think in Revenue, Not “Clicks and Impressions.”

A real Google Ads partner works with numbers that matter. Hustle Marketers focuses on:

  • ROAS
  • Profit margins
  • CAC
  • LTV
  • Lead quality
  • Revenue output

This mindset is why brands from the USA, Australia, UK, UAE, and India trust Ishant and his team with their paid ad systems.

Why Choose Hustle Marketers as Your Best Google Ads Agency

When brands want an agency that delivers results, not excuses, they turn to Hustle Marketers. Led by Ishant Sharma, the agency aims for predictable revenue growth. No confusing updates. No copied strategies. Only clean execution.

1. Founder-Led Performance, Not Account Managers

Your campaigns are shaped and checked by Ishant Sharma. Every scale decision is informed by years of direct experience across thousands of campaigns.

2. Consistently Record-Breaking Results

Hustle Marketers delivers:

These results stay consistent, not temporary spikes.

3. Advanced Google Ads Architecture

The team builds campaigns for modern performance needs:

  • Full-control PMax
  • Layered search based on intent
  • Conversion-driven bidding
  • Detailed negative keyword control
  • Asset-level creative testing

They update campaigns daily to avoid performance loss.

4. Clean Tracking = Clean Decisions

Many agencies guess. Hustle Marketers checks and measures.

Clients get:

  • GA4 event calibration
  • Enhanced conversions
  • Offline imports
  • Call tracking and CRM links
  • Server-side tracking

Accurate data becomes the core of your growth.

5. Landing Page + Funnel Optimization Included

Ads turn profitable only when the funnel works well. Hustle Marketers audits:

  • Offers
  • Conversion flow
  • Speed
  • Form UX
  • Mobile layout

Better pages lead to stronger leads and higher sales.

6. Industry Experience That Cuts Guesswork

The team understands:

  • CPC levels
  • Seasonal changes
  • Conversion ranges
  • Audience groups
  • Buying patterns

This insight saves time and keeps growth steady.

Conclusion

Hiring a Google Ads agency is not about outsourcing tasks. You need a partner who turns your ad spend into real revenue. A strong agency gives clarity, direction, and constant improvement. That is why so many brands across e-commerce, services, and high-intent niches rely on Hustle Marketers and Ishant Sharma for serious growth.

If you want stronger ROAS, accurate tracking, and a system that scales month after month, you need a team that lives Google Ads every single day. Hustle Marketers brings exactly that. When you want to stop trying random approaches and start scaling with confidence, choose the team built for results and built for you.

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