How do Holidays Impact Florist Sales?

If you are here, probably the holiday season is knocking on the door, and your flower shop is geared up for all the buzz that festivities or holidays bring. But, have you ever wondered why some holidays leave your cash register ringing non-stop, while others feel like a slow burn? 

This is the magic of marketing!

Yes, you heard that right! While the impact of holidays on florist sales can be massive, some florists seldom cash on the opportunities that stare them blank in the face. Wondering how you can make the most out of the seasonal flower demand? Read this blog to find out how you can bolster your sales and capitalize on seasonal marketing trends. 

#1 Valentine’s Day: The Super Bowl for Florists

Valentine’s Day alone can contribute to about 30% of your annual revenue. Unbelievable, right? As one of the most popular holidays for flower sales, Valentine’s Day can be a big win if you know how to play right. 

While most customers come in for roses (especially the red ones), you should not sleep on other flowers like lilies, tulips, and orchids because some people look for unique flower arrangements to stand out from the crowd. 

You can offer bespoke bouquets and try upselling products like cards, chocolates, or small plush toys (if you sell them) because these add-ons can massively bolster your sales. 

To Make More Profits Online and Improve Valentine’s Day Florist Revenue-

• Launch targeted social media campaigns weeks in advance.
• Use email marketing to remind customers to pre-order
• Offer special Valentine’s bundles like “Flowers + Chocolates.”
• Add a countdown timer on your site to create urgency. 
• Provide discounts or offer free delivery for early orders. 

Once you understand these Holiday florist sales trends, you will be surely in for a win. 

#2 Mother’s Day

This one is another blockbuster event for more florist sales during holidays. 

Unlike Valentine’s Day which skews massively towards romantic relationships. Mother’s Day casts quite a wider net because Mother’s Day flower sales are about moms, grandmothers, and even mother figures like teachers or mentors. 

Popular choices for this day include:

• Carnations
• Roses
• Mixed Sprint Bouquets
• Orchids, or
• Even plants and succulents. 

To make your Mother’s Day sales a huge hit:

• Create a dedicated Mother’s Day landing page.
• Offer “Bouquet + Gift” packages with local businesses.
• Run a social media contest encouraging customers to share stories about their moms. 
• Highlight next-day delivery options for last-minute shoppers. 
• Use Google ads to target customers searching for Mother’s Day gifts. 

#3 Christmas

Yes, I agree that Christmas might not scream “flowers” the way Valentine’s Day does, but you should not underestimate the sales of Christmas floral arrangements. 

During this season, florists witness a spike in sales for festive arrangements, wreaths, poinsettias, and centerpieces. You will also see a skyrocketed demand for winter-themed bouquets featuring evergreens, pinecones, and red berries. In fact, many families also buy floral centerpieces for their Christmas dinner tables or holiday parties. 

To Hike Flower Sales During Christmas Holidays:

• Launch a “12 Days of Flowers” campaign on social media.
• Offer early bird discounts for Christmas arrangements.
• Collaborate with event planners to target corporate clients.
• Create holiday-themed email newsletters with gift ideas.
• Promote gift cards for last-minute shoppers.

#4 Seasonal Events: Spring, Summer, Fall and Winter

If you sell flowers, there’s no way you can ditch seasonal marketing for florists. 

Different seasons bring their own kind of spikes in sales. 

For instance, spring is all about tulips, daffodils, and hyacinths, whereas autumn calls for arrangements featuring sunflowers, and fall foliage. 

People tend to organize outdoor events like garden parties, graduations, and baby showers that require floral decorations. In fall and winter, you will also see demand for harvest-themed centerpieces and holiday arrangements. 

To make flower sales a success during seasonal events:

• Highlight the seasonal blooms on your homepage.
• Offer discounts on bulk orders for events. 
• Run social media ads targeting “spring flowers” or “floral arrangements.”
• Create seasonal flower care guides on your blog.
• Use email marketing to introduce your new seasonal collections. 

#5 Niche Holidays

Don’t you want to stand out with unique offerings at times during niche holidays? In addition to boosting flower sales during holidays, here are some online marketing tips for niche holidays:

• International Women’s Day: Create empowering floral arrangements on this day and remember to run social media campaigns targeting the special women in everyone’s lives. 
• Administrative Professionals Day: Market desk-friendly arrangements on this day because they are the perfect office gift for anyone and everyone. 
• Halloween: As the spooky season starts, offer themed bouquets with black roses or marigolds. 

PRO TIP: Remember to use holiday hashtags during niche holidays to improve your outreach, and offer limited-time discount ads to bring in the impulse purchases. 

#6 Thanksgiving

Thanksgiving can be your cue to bring the centerpieces and seasonal arrangements back in stock. Popular choices for Thanksgiving include autumnal hues and elements like orange roses, sunflowers, chrysanthemums, and greenery paired with accents like pinecones and berries.

Online Marketing Tips for Thanksgiving:

• Create bundles like “Centerpiece + Table Decor” to encourage larger purchases.
• Run early-bird promotions to secure pre-orders and reduce last-minute rushes.
• Share social media posts featuring “How to Style Your Thanksgiving Table” with your floral arrangements at the center.
• Collaborate with local caterers or event planners to offer package deals for Thanksgiving events.

Pro Tip: If you want to dominate the top spot in Shopping ads whether its paid or free listings, check out our blog on optimizing your shopping feed.

DON’T FORGET:

#6 Birthdays and Anniversaries

Florist business during holidays is quite a blessing, but birthdays and anniversaries offer a steady stream of income all year long. 

The great thing about these occasions is they are highly personal, so customers are often willing to spend more to make their loved ones feel special. 

What’s In Demand on Birthdays and Anniversaries?

• Colorful bouquets
• Flowers like sunflowers, Gerbera Daisies, and Baby’s Breath
• Roses and Peonies for anniversaries. 

Online Marketing Tips for Birthdays and Anniversaries:

• Promote a flower subscription service for recurring events
• Offer personalized notes with each bouquet
• Use automated email reminders for customers’ special dates
• Advertise the “Same-Day Birthday Flowers” service on your site
• Partner with local bakeries for “Cake + Flowers” bundles

#7 Weddings

Weddings are a goldmine for florists. While they are not technically holidays, they deserve a special mention because of the sheer volume of flowers involved. From bridal bouquets and boutonnieres to ceremony arches and reception centerpieces, weddings are a full-scale floral affair.

Tips for Wedding Flower Marketing:

• Maintain an active Instagram and Pinterest presence to showcase your work.
• Create a wedding portfolio on your website.
• Offer free consultations to attract potential clients.
• Partner with local wedding planners and venues.
• Run Google Ads targeting “wedding florists near me”.

Tips to Optimize Your Florist Site or App for the Holiday Season

Even the most genius marketing tactics are bound to fail without a sound website or app. So, whether you want to drive more foot traffic to your offline store, or more sales on the floral holidays, here are tips to ensure that your site or application is fully prepared to spread the holiday cheer (and flowers):

1. Spruce Up Your Visuals

Bid adieu to your mundane app or site theme and say hello to holiday-themed bouquets, warm tones, and festive banners. I will suggest making your site or app scream “holiday cheer” with seasonal colors and creative designs. In addition, update product photos to feature holiday arrangements or bundle deals to attract more customers. 

2. Make Navigation a Breeze

An effortless shopping experience is a happy one. So, highlight seasonal categories like “Holiday Specials” or “Last Minute Gifts,” and I bet this will help your customers find what they need. In addition, you can also add a clear search bar and filter options like delivery dates, price ranges, and occasion types on your site to make things easier for your target audience. 

3. Offer Fast Delivery Options

I won’t be lying when I say nothing ruins the holiday spirit like late gifts. Offer same-day or next-day delivery and highlight it prominently on your site. Besides, use countdown timers like “Order by 2 PM for Delivery Today!” to create urgency and bolster conversions. 

4. Add Personalization Features

People love personalized flowers. So, include options to add custom notes, select wrapping styles, or create unique arrangements. You can also have a “Recommended for You” section to help customers find the perfect bouquet. 

5. Streamline the Checkout Process

Don’t let customers abandon their carts at the last step! Offer guest checkout, multiple payment options, and easy address entry. Bonus: Highlight your return or refund policy for added trust.
Need More Help? Here’s a guide to optimizing your e-commerce store and achieving a lightning-fast website to boost your site’s performance.