B2B PPC cover with a laptop and a sales pipeline folder for connecting advertising to revenue.
Google Ads & PPC

B2B PPC Strategy: How to Run Google Ads and Microsoft Ads for Pipeline

A practitioner guide to B2B PPC on Google Ads and Microsoft Ads in 2026. Covers keyword and negative keyword strategy, AI Max era match types, low-volume structure, offers, CRM stage values, the Data Manager API change, Customer Match, LinkedIn profile targeting, Performance Max caution, budgets and a 90-day plan.