9 Black Friday Marketing Stratgies to Try in 2023

Black Friday and Cyber Monday continue to get more search engine traffic. With 51% of consumers hoping to stretch out their purchases across many days, including the week before Black Friday, the days surrounding the holiday are also growing more significant. Last year, Black Friday shopping search volume increased 31% in the UK over the previous year.

Black Friday and Cyber Monday sales are coming up, so be ready. As a digital marketer, I have implemented different strategies for Black Friday Sales for the last 7 years for different niche industries. And in this article, I have prepped a list of 9 Black Friday Marketing Stratgies to Try in 2023 to help digital marketers boost their pages and increase sales. So pull up your socks and prepare to create the fool-proof digital marketing campaign for this Black Friday Sale.

What is Black Friday?

If you have seen the word ‘SALE’ flashing everywhere at stores and an enormous crowd is fighting for discounted goodies, you would know that Black Friday is near. The sale season starts right after Thanksgiving and sees a huge rush throughout the country. 

This is a great time for brands to increase their visibility and gain profits via massive sales. But that can only be possible if the customer is aware of the sale going on for the brand. So it is very important to increase your visibility to customers on the days leading up to the big sale day.

Ecommerce Strategies to Work on Black Friday

Previously, Back Friday was more of a physical thing. But from the onset of COVID-19, the market scenario has changed. So we are bringing to you some successful online strategies that I implemented that would be best for getting the crowd to you on Black Friday and beyond! Online is the name of the game. So here are the top 9 Black Friday Marketing Stratgies to Try in 2023

1. Start Early:

Starting early is one of this list’s most powerful Black Friday marketing tactics.

According to the two-year trend, more holiday shoppers begin their Black Friday shopping at the beginning of November. As a result, you shouldn’t save all of your promotional offers for the weekend following Black Friday.

By the end of October, have your promotional offers and communication plan ready. Since not all brands do this, starting early will give you an advantage over your rivals and give you more space in the minds of your target customers.

2. Using Flying for PPC Campaigns:

Your PPC ads must be set up in advance to be ready for Black Friday. Using the same advertisements throughout the year is not smart, and you should modify them for the impending holidays. 

One of the highly effective ways to modify is to sequence and fly your adverts using automated PPC advertising. Instead of constantly showing the same static collection of advertising, you would show a varied selection of ads that speak to the many stages your customers go through before the commencement of these events.

Using automated PPC advertising to fly and sequence your ads is one of the most efficient methods to change. You would present a diverse selection of advertisements that relate to the many stages your clients go through before the start of these events rather than continuously showing the same static collection of advertisements.

3. Remarketing:

Remarketing is one strategy to enhance online sales on Black Friday since most of your current clients already have confidence in you and will purchase from you if you inform them that you are offering a discount. Remarket to your current consumers to encourage them to return to your shop and purchase additional items. Why spend money on acquiring new consumers when you can increase sales by retargeting your existing client base?

Companies should take the time to test and gather data from a month of continuously running advertisements if they are new to paid social or have not previously done large campaigns. This will ensure maximum visibility for your brand when the Black Friday masses hop online for a spree. 

4. Identifying Relevant Keywords:

The long-term goal of SEO is to rank well for pertinent keywords. However, you may be ready now to optimize for year-round relevant keywords and seasonal search traffic.

To set yourself up for success with holiday SEO, you should focus on three things from now through the end of October. These will position your brand better in the eyes of the customer.

• Monitor and Optimize Page Speed
• Identify Holiday Keywords
• Build Black Friday Landing Pages for Specific Keywords

5. Using Retaining Tactics: 

Black Friday is a big deal for both the customer and the brand. Hence, retaining customers is important for a brand to optimize the sale period. Creating a feeling of urgency is the best approach to get people to buy your product. You can include a countdown clock on the product page. If customers believe your offer is only valid on their subsequent visits, they won’t ever buy your product.

Creating countdown timers, selling bundles and order bumps, and cross-selling or upselling are great tactics to create the concept of urgency and exclusivity in the minds of the consumers. That way, the people are likely to come back for more purchases.

6. Email Marketing Campaigns:

Email marketing might seem old school, but it is one of the most effective forms of marketing. You might want to start sending frequent (but not so frequent) reminders in email, with catchy headlines and graphics, as Black Friday weekend approaches. 

Some of them can be enthusiastic; others can be peppy and catchy. But no matter the tone, the headline and body must draw the customer in.

7. Creating Ads For All Devices:

Find out where your clients are before you start making adverts. Do they have Instagram accounts? Facebook? Twitter? Google? Assume they’ll be accessible on each of these platforms. What should you do then? Just make advertisements for all platforms and channels and evaluate your advertising strategies. Google advertisements are a great way to spread out across all platforms.

Additionally, it is designed to deliver a high return on investment. According to Google’s Economic Impact Report, for every dollar spent on advertising, businesses make $2 more.

It is best to begin developing your remarketing lists so that you may send adverts encouraging prior clients or website visitors to come back and begin expanding their lists.

Some types of ads to try out are:

• Search Campaign
• Display or Discovery Campaign
• Shopping Campaign
• Video Campaign

8. Use Social Media Marketing to Promote your Sales. 

While some shoppers like the excitement of the hunt, others like to make plans in advance and take advantage of early bird discounts. Promoting your sales on social media can draw in both types of customers. By offering “mystery deals,” you can tease out sales on your feed or post details about your upcoming promotions.

Businesses can create excitement and increase foot traffic to their stores on Black Friday by sharing countdown timers, previews of exclusive deals, and other interesting content. Furthermore, interacting with customers on social media is a great way to address any inquiries about your Black Friday sale.

9. Prepare your Website for Google Shopper Searchers.

ECommerce sites are vying for a position on Google’s front page on Black Friday in record numbers. You must optimize your website for online shoppers to rank.

Using keywords that consumers are likely to use when looking for holiday bargains is one method to do this. Make use of such words throughout your website after conducting some keyword research. Make sure you sound natural and avoid the practice of filling your writing with keywords.

Since more and more people are using their phones to buy for the holidays, you should also ensure that your website is mobile-friendly.

Frequently Asked Questions

What makes Black Friday so popular?

The bargains are even more exciting because many Black Friday specials are advertised as “limited-time offers.” According to a study, limited-time deals boost “anticipatory remorse” (also known as “fear of missing out”), which prompts consumers to buy products they otherwise wouldn’t.

Cyber Monday or Black Friday, which is less expensive?

So, in terms of deals, is one normally superior to the other? Young claims that over the previous few years, online and in-store discounts have been almost comparable throughout both shopping holidays, despite Cyber Monday having the edge over Black Friday for the largest overall discounts online.

When should I begin my Black Friday marketing campaign?

We advise that you start getting ready for Black Friday and Cyber Monday as early as September to allow your company plenty of time to plan and perfect its marketing strategy.

Conclusion

As a marketer, I have implemented different strategies for different industry niches for Black Friday sales. All these ecommerce strategies mentioned in the article are proven and give outstanding results to my clients. Hope this article might help you in building strategies for the upcoming Black Friday Sale, and you will also get amazing results this year.

So there you go, those were some powerful marketing strategies that will tide you through the Black Friday sale!

Need any help with these? Feel free to drop a mail at info@hustlemarketers.com or Contact Hustle Marketers – Top Digital Marketing Agency.