Hustle Marketers research is first-party data from the ad accounts and websites we manage, published with the method, the sample and the limits. Our account-level studies are anonymized, so no client is named in them, and every figure can be quoted with a credit and a link. The Performance Benchmark Report is the exception: it is built from published case studies that name clients.
What research has Hustle Marketers published?
We have published five studies so far. They cover Google Ads results by campaign type, PPC costs by industry, Microsoft Ads click costs, results across client engagements and AI search impressions. Each card below shows the sample size and the date range, so you can judge how far the numbers apply to you.
Google Ads Benchmarks by Campaign Type
Median ROAS, CTR and conversion rate for Performance Max, Standard Shopping, brand and non-brand Search, Demand Gen and Local Services Ads, with the middle half of accounts and same-account comparisons.
22 accounts (14 ecommerce, 8 lead generation) · Oct 1, 2025 to Sep 30, 2026 · dataset published on Zenodo under CC BY 4.0
Verified Google Ads, Microsoft Ads and Meta figures, with our own Google Search CPC, CTR and conversion rate data by industry and year-over-year CPC change.
Our data: 44 US businesses · Sep 11, 2025 to Sep 10, 2026
Bing Ads vs Google Ads: Real CPC Data
What a Microsoft Advertising click costs next to Google Ads, measured account by account rather than from published averages.
16 accounts we manage (8 with Microsoft Ads data) · Sep 11, 2025 to Sep 10, 2026
The results of 44 published client engagements analyzed together, with each figure traced to a case study you can open.
44 client engagements · case studies published 2023 to July 2026
What 47,171 AI Overviews and AI Mode impressions on hustlemarketers.com show about the pages Google cites.
397 pages · Sep 26 to Oct 23, 2026
How does Hustle Marketers collect and publish its data?
Our studies use platform data from Google Ads, Microsoft Advertising and Search Console, or the published results of our case studies, not surveys. We report medians and ranges instead of averages where a few large accounts could skew the result, and we say how many accounts sit behind every number.
- In account-level studies, no client names, account IDs or campaign names are published. Most client work is covered by NDAs.
- Money figures are shown only where accounts share a currency; mixed-currency studies use ratios such as CTR, conversion rate and ROAS.
- Every study states its sample, its date range and how the data was collected.
- Where a dataset is published, it carries a DOI and a license so others can check and reuse it.
How do I cite Hustle Marketers research?
You can quote any Hustle Marketers figure with a credit to Hustle Marketers and a link to the study page. Where a study has a published dataset with a DOI, cite the DOI as well, so readers can check the numbers against the raw data themselves.
Free to use and cite
For the campaign type benchmarks, cite: Sharma, I. (2026). Google Ads Performance Benchmarks by Campaign Type: Evidence from 22 Agency-Managed Accounts, October 2025 to September 2026. Hustle Marketers. https://doi.org/10.5281/zenodo.23719473
Who is behind this research?
The studies are led by Ishant Sharma, founder of Hustle Marketers and a Google Ads, Microsoft Ads and SEO specialist since 2013. Journalists and researchers can ask for a comment through our contact page.
