Microsoft Performance Max illustration showing search, shopping and audience ad placements with campaign controls.
Microsoft Ads, Performance Max

Microsoft Performance Max: Setup, Rules and How It Differs From Google

A complete 2026 guide to Performance Max in Microsoft Advertising: requirements, asset specs, LinkedIn signals, negatives and brand exclusions, Search and Shopping priority rules, placement controls, reporting, a 30-day plan and fixes, plus where Microsoft’s own docs disagree.