How Hustle Marketers Took a Local Signage Company From 1.5x to 7.35x ROAS on Google Ads

This client is a custom printing and signage company based in Pennsylvania, producing vehicle wraps, business signs, banners, and event signage for businesses across the Lehigh Valley and now Philadelphia and Trenton. When Hustle Marketers took over the Google Ads account, return on ad spend sat at 1.5x, well below what a local service business with this kind of order value should be getting. So within the first month of restructuring the account, ROAS climbed to 7.35x, a 4.9x improvement. Over the two months that followed, the account held that performance: 19.6k clicks, 381.66 conversions, and $4.45k in spend returning roughly $32.7k in tracked conversion value. Here is what changed and what the account looks like now.

About the Business

This company designs, prints, and installs vehicle wraps, business signs, banners, feather flags, storefront graphics, retractable displays, and event signage from its in-house facility in Pennsylvania. It serves businesses and fleet operators across the Lehigh Valley, and it has also expanded its vehicle wrap services to Philadelphia and Trenton. From a single yard sign to a full fleet wrap, the team handles every job in-house: design, production, and installation.

The Starting Point

A 1.5x ROAS means every advertising dollar was returning $1.50 in tracked conversion value, which does not leave much room for profit once you factor in production and installation costs for a signage and wraps business. The account was running 3 campaigns, including a Performance Max campaign we built around sales and purchase conversions. Because of this, the account was almost certainly losing budget to broad, low-intent traffic at 1.5x, and it was not getting enough signal to Google’s automated bidding to prioritize the right searches and audiences.

The Google Ads Strategy

We ran a full account audit and rebuild rather than a partial optimization pass. The core levers:

• Search term and negative keyword audit. Local signage and printing searches attract a lot of unrelated traffic (DIY sign makers, job seekers, software tools), and cleaning that up protects budget for real buyers.
• Campaign and match type restructure. Rebuilt campaign and ad group structure around the services that convert: vehicle wraps, business signs, banners, and event signage, rather than one broad catch-all structure.
• Performance Max optimization. Rebuilt asset groups and audience signals for the Performance Max sales campaign so Google’s automated bidding had cleaner data to work with, instead of guessing.
• Conversion tracking review. Verified that the conversions we optimized toward were the ones that actually matter to the business (qualified leads and purchases, not form views or low-value micro-conversions).
• Landing page and offer alignment. Matched ad groups to the most relevant service pages so traffic landed on pages we built to convert for that specific service, rather than a generic homepage.
• Budget reallocation. Shifted spend toward the campaigns and services already showing signal, once the account had enough clean data to make that call with confidence.

The Results

Account performance, May 1 to June 30, 2026:

ROAS trajectory:

In short, a 7.35x ROAS means every dollar spent returned $7.35 in tracked conversion value, comfortably in the range where paid search becomes one of the most reliable, scalable growth channels a local signage business has, rather than a cost center.

Why Choose Hustle Marketers as Your Google Ads Agency

This turnaround reflects how Hustle Marketers approaches every underperforming Google Ads account: full audit first, structural rebuild second, optimization third. As one of the best Google Ads agencies for local service and ecommerce businesses, we hold Google Partner, Meta Business Partner, and Microsoft Advertising Partner status, and we have generated $780M+ in trackable client revenue across 2,500+ brands. Hustle Marketers won 6 Clutch Global Awards in 2026, and results like this 1.5x to 7.35x ROAS jump are the reason clients choose us over agencies that only tweak bids instead of fixing the account underneath them.

Conclusion

This Google Ads account did not need small tweaks. Instead, it needed a rebuild, from search term hygiene to Performance Max asset groups to conversion tracking. That rebuild took ROAS from 1.5x to 7.35x within a month, and since then, the account has sustained that performance, generating 381.66 conversions from 19.6k clicks on $4.45k in spend. For a local signage and printing business, that is the difference between ads that drain budget and ads that fund growth.

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FAQs

How fast can Google Ads ROAS improve after an account rebuild?

This account’s ROAS improved from 1.5x to 7.35x within the first month, though timelines vary by industry and account history.

Does Hustle Marketers work with local service businesses, not just ecommerce?

Yes. We run Google Ads, SEO, and Meta Ads for local service businesses including signage, home services, and specialty contractors.

What was the biggest driver of this ROAS improvement?

A full account restructure: search term cleanup, campaign rebuild, and Performance Max asset group optimization, not a single quick fix.

Does Hustle Marketers manage Performance Max campaigns?

Yes. We build and optimize PMax campaigns alongside Search, Shopping, and Display, matched to each client’s actual sales data.

Is Hustle Marketers a good fit for small local businesses on Google Ads?

Yes. We manage accounts across a wide range of budgets and have a verified track record with local service businesses in the US.