How Hustle Marketers Delivered 30x ROAS for a White Label PPC Client in Richardson, Texas

Client: Confidential Marketing Agency  |  Industry: Digital Marketing / Advertising  |  Location: Richardson, Texas  |  Service: White Label PPC (Google Ads)  |  Duration: February 2023, Ongoing

About the Client

Our client is a marketing agency based in Richardson, Texas. Small team, under 10 employees, running full-service digital marketing for a portfolio of local and regional clients. The agency is good at what it does. Strategy, creative, and social all run smoothly in-house. But their clients started asking for paid search.

That’s where things got complicated. Google Ads management requires a specific skill set that most full-service agencies don’t carry in-house: campaign architecture, match type strategy, feed optimization for Shopping, Smart Bidding calibration, and the kind of ongoing account monitoring that only comes with running hundreds of accounts. Hiring a Google Ads specialist full-time for one service line didn’t make financial sense.

They needed a white label PPC partner who could deliver real results for their clients while the agency kept the relationship and the margin. They found Hustle Marketers in early 2023. The engagement started in February of that year and has continued without interruption since.

Preston Wetherington, the agency’s CEO, came back to Clutch in May 2026, over three years into the engagement, and left a verified 5.0 review. That kind of longevity doesn’t happen by accident.

What Needed Fixing in the Google Ads Account

Before Hustle Marketers stepped in, three problems were keeping the campaigns from performing at the level the client’s margins supported.

Campaign structure built around broad intent. The existing campaigns were using broad match keywords across single ad groups covering entire product categories. When you run broad match without tight negative keyword management, Google matches your ads to searches that look nothing like what you’re selling. Budget was spreading across dozens of irrelevant queries every day. The Search Terms Report told the full story. A significant portion of spend was going to searches with no commercial intent.

Bidding strategy set to Maximize Clicks from day one. Maximize Clicks optimizes for one thing: getting the most clicks possible within the daily budget. It doesn’t know what happens after the click. It doesn’t differentiate between a click that converts and a click that bounces. The campaign had been running on this strategy since launch, which meant the algorithm had been trained to find clicks, not customers. Conversion rate suffered accordingly.

Conversion tracking wasn’t verified. This is the most common account issue we find when doing a Google Ads audit. The account had a conversion tag installed but it was firing on page load rather than on confirmed purchase or form submission. That meant every visit was being recorded as a conversion. Smart Bidding was optimizing against completely inaccurate data. The account thought it was performing far better than it was.

Three years of consistent 30x ROAS started with fixing these three things before spending another dollar.

How Ishant Sharma Delivered 30x ROAS Through White Label PPC

Ishant Sharma and the Hustle Marketers team rebuilt the account from the ground up. Here’s exactly what changed.

Account restructure around intent clusters, not categories. We broke the single broad campaigns into tightly segmented ad groups built around search intent. High-commercial-intent queries got their own ad groups with specific ad copy written to mirror the search. Informational queries were excluded through negative keywords before relaunch. The result was ads that matched what searchers actually typed, which pushed Quality Scores up, CPCs down, and ad rank higher without increasing bids.

This is what we mean when we talk about PPC best practices. structure determines performance ceiling. You can’t bid your way out of a poorly structured account.

Negative keyword library built from 12 months of search term data. We pulled the full Search Terms Report going back to account creation and identified every query pattern that had been capturing budget without converting. Categories of irrelevant terms. generic informational searches, competitor navigational queries, low-intent browse behavior. were added as negative keywords at the campaign and account level. This alone reduced wasted spend significantly in the first 30 days.

Conversion tracking fixed and Enhanced Conversions enabled. The incorrectly firing conversion tag was replaced with a properly implemented event-based tag that only fired on confirmed completions. Enhanced Conversions was turned on to recover attribution lost to cookie restrictions and browser privacy settings. a move that typically recovers 15 to 25% of conversions that would otherwise go unattributed. With clean conversion data flowing, Smart Bidding finally had accurate signals to work with.

Manual CPC for 60 days, then a controlled migration to Target ROAS. We didn’t rush to Smart Bidding. The first two months ran on manual CPC while the account accumulated clean conversion data. We needed a minimum of 30 qualified conversions per month before Target ROAS could function reliably. Once that threshold was met, we migrated bidding strategy and set a conservative starting ROAS target based on the client’s actual gross margin. not an aspirational number. The target was increased incrementally as performance held above it. This is how you reach and maintain high ROAS without triggering the algorithm to overshoot and stall.

White-label reporting the agency could hand directly to their client. Every month, the agency received a branded report showing ROAS, cost per conversion, revenue generated from campaigns, and the specific optimizations made during the period with the reasoning behind each decision. The next month’s planned changes were always included. The agency never had to explain what was happening with their client’s budget because we handled that narrative completely. under their brand, in their voice.

This is the operational model that makes white label digital marketing work at scale. The agency sells the service. We deliver it. The client sees their agency performing at the level of a specialist team they never had to hire.

Want to understand the benchmarks that tell you whether your campaigns are performing or plateauing? Read our guide on ROAS vs ROI and what each metric actually tells you about campaign health.

Results We Have Delivered

The results below are verified. The 30x ROAS figure was stated directly by the client in their Clutch review, not calculated by Hustle Marketers.

• 30x ROAS. verified by client on Clutch. The industry average Google Ads ROAS across all verticals is 2x to 4x. Most agencies consider 6x to 8x exceptional. According to our ROAS benchmarks guide, 30x puts this account in a category that requires consistent long-term optimization, not one-time campaign changes. That’s exactly what three years of continuous management produces.
• 5.0 across all Clutch dimensions. Quality, Schedule, Cost, and Willingness to Refer. all rated 5.0 by Preston Wetherington, CEO. A perfect score across every dimension from a client who has been in the engagement for over three years means the performance is consistent, not seasonal.
• Ongoing since February 2023. Three years and counting. A client that stays for three years is the most honest performance indicator in agency relationships. No long-term contract keeps a client. Results do.
• Agency scalability delivered. The agency added PPC as a billable service line without a single new hire. They retained the client relationship and the margin. Hustle Marketers handled everything below the surface.

For comparison, see what we achieved for a direct ecommerce client: the ArmorPoxy case study where Hustle Marketers delivered 1,500% ROAS for an epoxy flooring brand on Google Shopping.

What the CEO Said

Preston Wetherington, CEO of the agency, submitted a verified review on Clutch in May 2026, over three years into the engagement.

“They are responsive and quick to make changes when needed. Hustle Marketers has helped the client achieve a 30x ROAS. Moreover, they are always up to date on the latest changes and recommend changes that need to be made.”

Three things stand out in that review. Responsive and quick to make changes. this matters in Google Ads because platform changes, auction shifts, and seasonal trends require fast action. Always up to date on the latest changes. Google Ads evolves constantly. Smart Bidding updates, Performance Max changes, Merchant Center Next migration, Enhanced Conversions. A white label partner who doesn’t track these leaves accounts behind. And recommend changes proactively. the agency never had to chase us for what to do next. We told them before they asked.

Hustle Marketers holds Google Partner status, Meta Business Partner certification, and Microsoft Advertising Partner credentials. These aren’t honorary titles. They require hitting campaign volume thresholds, client retention standards, and passing platform-specific exams. Read more about what to look for when choosing a white label agency before you commit to any partnership.

White Label PPC Case Study: Key Takeaways

• Fix conversion tracking before touching bids. Every optimization decision downstream depends on accurate conversion data. Incorrect tracking is the most expensive account error because it costs money silently for months before anyone notices.
• Structure determines your performance ceiling. No bidding strategy overcomes a poorly structured account. The account restructure. tighter ad groups, intent-based keyword segmentation, negative keyword libraries. was the foundation that made 30x ROAS possible.
• Don’t rush Smart Bidding. Target ROAS applied before sufficient conversion data produces worse performance than manual CPC. The 60-day manual phase was not cautious. it was strategic. Smart Bidding with clean data outperforms manual CPC consistently. Smart Bidding with dirty data consistently underperforms both.
• White label reporting is a client retention tool, not just a deliverable. Agencies that can’t clearly explain what’s happening with their client’s budget lose those clients. Monthly reports that show business outcomes and forward-looking recommendations are what keep client relationships intact year after year.
• Longevity is the real performance indicator. This engagement started in February 2023 and continues in 2026. That’s the truest measure of whether the results are real and sustainable.

Why Hustle Marketers for White Label PPC Management

Hustle Marketers has managed Google Ads accounts for over 12 years across 2,500+ brands, generating $780M+ in trackable client revenue. The white label arm of the agency. Seller Splash. operates with the same Google Partner certified team, the same methodology, and the same reporting standards as direct client engagements. The only difference is the branding on the deliverables.

Agencies that partner with Hustle Marketers for white label PPC management get full campaign execution. keyword research, account structure, ad copy, bid management, conversion tracking, and monthly reporting. delivered under their brand. Their clients never know Hustle Marketers is involved. The agency keeps the relationship. We handle the performance.

The agency in Richardson, Texas started this engagement because they needed a reliable PPC partner. Three years later, Preston Wetherington gave Hustle Marketers a perfect score across every Clutch dimension and confirmed a 30x ROAS. That is the white label PPC model working exactly as it should.

If your agency wants to offer Google Ads management without building an in-house team, get in touch with Hustle Marketers. We’ll show you how the white label model works, what’s included in every engagement, and what results you can realistically set as targets for your clients.