How a Commercial Flooring Brand Hit 10.9x ROAS on Microsoft Advertising, With One Campaign at 16.2x
Ishant
Published : August 15, 2026 at 9:45 am
Updated : August 15, 2026 at 9:45 am
Ishant
Summarize this case study with:
Most B2B and ecommerce brands treat Bing as an afterthought. Over a recent 5.5 month stretch (March 1 to August 15, 2026), we ran a commercial and residential epoxy flooring brand’s Microsoft Advertising account across Search and Shopping and closed the period at 1,090.99% return on ad spend, 10.9x, on 239 conversions. One campaign alone hit 1,622.81% ROAS, over 16x. This case study breaks down the account structure, what changed, and the exact dashboard numbers behind it, alongside the honest parts: one campaign cooled while two others scaled, which is the normal shape of a real multi-campaign account, not a highlight reel.
The Client
This client manufactures commercial and residential epoxy flooring systems, sold through a BigCommerce storefront to both DIY buyers and commercial flooring contractors. We manage paid and organic channels for this account across the board. This piece covers Microsoft Advertising specifically, Bing’s Search and Shopping platform.
Why Bing Ads for a Brand Already Running Google
Bing carries a smaller audience than Google, but a different one, older, more likely to be on a work device, and often searching with commercial intent already formed. For a brand selling to contractors and facility buyers, that audience overlaps heavily with the buyer profile. Running Bing alongside Google means capturing demand a Google-only strategy leaves on the table, at a lower cost per click than Google typically commands in the same category.
What We Did
- Connected the brand’s product catalog to Bing Merchant Center and structured the feed using the same principles in our Bing Shopping feed optimization guide, since Bing does not rewrite weak titles the way Google sometimes does
- Split the account into intent-based campaigns instead of one blended account, separating branded and generic Search from Shopping, so budget and bids match what each searcher actually wants
- Built a Best Sellers Shopping campaign around this brand’s highest-converting products rather than promoting the full catalog evenly
- Applied the account-level and ad-level features covered in our Bing ad extensions guide to improve visibility and click-through without raising bids
- Launched a newer campaign targeting commercial buyers specifically, which reached profitability from its first tracked period
The Results: March 1 to August 15, 2026
| Metric | Result |
|---|---|
| Return on ad spend | 1,090.99% (10.9x) |
| Conversions | 239 |
| Ad spend | [CONFIRM SPEND] (approximately $17,300+) |
| Impressions | 604,603 |
Campaign-level performance for the same period, three of the account’s active campaigns:
| Campaign | ROAS | Clicks | Impressions | Trend |
|---|---|---|---|---|
| Search (generic) | 1,622.81% (16.2x) | 1,333 | 25,077 | Cooling from an earlier peak, still highly profitable |
| Best Sellers (Shopping) | 1,202.17% (12.0x) | 3,935 | 195,852 | Scaling, up over the prior period |
| Newest commercial-focused campaign | 687.76% (6.9x) | 5,444 | 383,674 | New in this period, profitable from launch |
We are showing the Search campaign’s decline on purpose. It is still returning over 16x, and a campaign easing off a peak while newer campaigns scale is a normal, healthy account, not a problem to hide. [CONFIRM SPEND]: exact spend for the period will be added once confirmed from the account, the ROAS and conversion figures above are read directly from the dashboard.
More on Advertising with Microsoft Ads
If you are weighing whether Bing is worth running alongside Google, our complete guide to advertising on Bing covers the platform basics and audience profile, and our guide on Bing Places for Business covers the free local listing that increasingly feeds Copilot and AI answers alongside paid results.
Why Choose Hustle Marketers for Microsoft Advertising
Hustle Marketers holds Microsoft Advertising Partner status alongside Google Partner and Meta Business Partner. We work as a dedicated Bing Ads agency, as a Bing Ads consultant for brands that need senior account work without a full retainer, and as a Bing Ads specialist for teams that already run Google and just need the Microsoft side built properly, plus Bing Ads management delivered through our white label PPC service for agency partners. Founder Ishant Sharma has personally managed Google, Meta, and Bing accounts for 12+ years across $780M+ in trackable client revenue. See more results across every channel in our full case study archive, or get a free PPC audit today if your Bing account is sitting unmanaged next to a Google account doing all the work.
FAQs
Is Bing Ads worth running alongside Google Ads?
Yes for most B2B and ecommerce brands. Bing reaches a different audience at typically lower cost per click, and this account returned 10.9x ROAS running alongside an active Google account.
What was this brand’s Microsoft Advertising ROAS?
1,090.99%, or 10.9x, across the account from March 1 to August 15, 2026, with one Search campaign reaching 1,622.81%.
Does Bing replace the need for Google Ads?
No. Bing is a complement, not a replacement. This account runs Bing alongside an active Google Ads account, and each channel is measured on its own numbers.
How many conversions came from the Bing account?
239 conversions across the period, split across Search and Shopping campaigns.
What made the Bing Shopping campaign perform well?
A properly structured Merchant Center feed with strong titles, since Bing does not rewrite weak titles like Google does, paired with a Best Sellers campaign focused on top converters.
