Bing Ads Agency for Microsoft Search and Shopping Campaigns

For many businesses, yes. Microsoft Ads reaches searchers on Bing, Yahoo, AOL and partner sites who may not see your Google ads, and it is usually a smaller, less crowded auction. Whether it pays depends on your own cost per click and conversion rate, so we test it against your Google results before scaling.

On the Microsoft Search Network, which includes Bing, Yahoo, AOL and syndicated partner sites, and in Microsoft Copilot experiences where eligible. Shopping, Performance Max and audience campaigns can also reach Microsoft’s wider network, including MSN and Outlook.

Cost per click is often lower, but not in every industry, and a cheaper click only helps if it converts. We judge Microsoft Ads on cost per lead or ROAS, using your account data, rather than on a general rule.

Yes. Microsoft has a Google import tool, but an import copies settings that often need changing, such as bids, location and audience targeting, ad extensions and conversion goals. We import, then review every campaign so it is set up for Microsoft’s network rather than copied blindly.

Account audit or setup, UET tag and conversion goal checks, Search and Shopping campaigns, Microsoft Merchant Center feed setup, audience and LinkedIn profile targeting where it fits, ongoing bid, budget and search term work, and reporting that shows what Microsoft traffic contributes.

With the UET tag and conversion goals in Microsoft Ads, checked against GA4 and your store or CRM data. We make sure the same sale or lead is not counted twice and that bidding uses the conversions that matter to your business.

Yes. In eligible campaigns, Microsoft Ads lets you target or adjust bids by LinkedIn company, industry and job function, which is useful for B2B lead generation.

Yes. We set up or clean up your Microsoft Merchant Center feed, which can often be imported from Google Merchant Center, then build Shopping campaigns grouped by product performance and margin.

Our fee is $600 to $800 per platform per month, separate from your ad spend, which you pay directly to Microsoft. It is month to month with no long-term contract, and the account stays in your name.

Enough for campaigns to gather steady click and conversion data. Search volume on Microsoft is lower than on Google, so budgets are usually smaller. We set the starting budget from your current Google results and scale what proves profitable.

Search campaigns usually show early data within the first few weeks. Automated bidding needs conversion history to settle, so we give a fair read on results after two to three months.

Book a free audit through our contact page. If you already run Microsoft Ads we review the account; if not, we look at your Google Ads data to estimate whether Microsoft is worth testing.

You do. We work inside your own Google Ads, Microsoft Ads or Meta Ads accounts, you keep full admin access and billing, and every campaign, audience and conversion stays with you if we ever part ways.

No. PPC management is month to month at $600 to $800 per platform per month, billed separately from your ad spend, so you can stop at the end of any month.

You get a clear monthly report built around leads, calls, sales or revenue, showing spend, cost per conversion, what we changed and what we plan next. You can also see live results in your own ad accounts at any time.

Our team is based in Zirakpur, India, and manages accounts for clients worldwide, including the US, UK, Canada and Australia. Founder Ishant Sharma, who has worked in Google Ads since 2013, stays involved in strategy on client accounts.

Yes. We run both from one product feed source: the feed goes into Google Merchant Center and is imported into Microsoft Merchant Center, and each platform gets its own budget and bid strategy. Brands where we run both include ArmorPoxy, ArmorGarage and 1800 Eichlers. The fee is $600 to $800 per platform per month. See how we run Google and Microsoft Shopping together.

No, not on a schedule. Microsoft's scheduled Google imports can switch paused campaigns back on and reset bids, bid strategies and budgets to Google's values. We copy campaigns once, then manage Microsoft on its own data, so a budget change in Google does not carry over to Bing. Our guide to importing Google Ads to Microsoft Ads explains the settings.