Industry Marketing

Marketing playbooks by industry: Google Ads and SEO for plumbers, doctors, dentists, orthodontists, HVAC, law firms, solar, automotive, flooring, driving schools, florists and more.

Fashion SEO illustration of apparel collection pages, filters, color and size variants, and search discovery.

Fashion SEO: The Technical Decisions That Decide Whether Apparel Pages Rank

A technical guide to apparel ecommerce SEO: which filtered collection URLs to index, how to handle colour and size variants, what to do with seasonal collections and discontinued products, which structured data still earns a rich result, and the pagination and Core Web Vitals advice that is now out of date. Every rule quoted from Google, Shopify or web.dev documentation.

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