PPC Audit Services for Google Ads and Microsoft Advertising Accounts
Hustle Marketers provides PPC audit services for Google Ads and Microsoft Advertising: a done-for-you review of your live account, run with read-only access, so nothing changes while we look. We check conversion tracking first, then structure, search terms, bidding, Shopping and Performance Max, and landing pages, and you get a prioritized fix list with the evidence behind every finding.
PPC Audit Services From the Agency Behind $780M+ in Client Sales
Hustle Marketers audits Google Ads and Microsoft Advertising accounts with read-only access and checks conversion tracking before anything else. You get a prioritized fix list you keep, whether or not you hire us. Founded by Ishant Sharma, we are a Google Partner, Meta Business Partner and Microsoft Advertising Partner with six 2026 Clutch awards.
What Is a PPC Audit Service, and How Is It Different From a DIY Audit?
A PPC audit service is an outside specialist reviewing your ad account for you, inside the account, against your real orders or leads. A checklist tells you what to look at. An audit service does the looking, explains why each problem matters, and ranks the fixes by impact. Our Google Ads audit service does exactly that, and covers Microsoft Advertising in the same review.
If you prefer to do it yourself, use our free Google Ads audit checklist guide or the interactive 64-check audit tool, and see what a Google Ads audit costs elsewhere. This page is for owners who want Hustle Marketers to run the audit.
When Does a Google Ads Account Need an Outside Audit?
Audit before you change anything when one of these signs shows up. Each one points at a specific first check:
- Google Ads reports more conversions than the orders or leads your team can find, or a conversion rate that looks too good to be true.
- Cost per lead or ROAS moved sharply and nobody can say why.
- You inherited the account from another agency or an employee who left.
- You plan to raise the budget and want to know where the extra money will go.
- Brand and non-brand traffic share one campaign, so blended ROAS hides what new customers cost.
- Microsoft Advertising was imported from Google once and never checked again.
Use the free audit tool for a quick self-check, or ask us to run the full review.
What Do You Receive From Our PPC Audit Service?
You receive a written audit you keep, whether or not you hire us. It includes:
- A conversion tracking verdict: whether the numbers in Google Ads and Microsoft Ads match your store or CRM, and what to fix if they do not.
- Findings by area, each marked pass or fail, with the number, report or screenshot behind it.
- A fix-first list ranked by impact and effort, with failed critical checks at the top.
- Results judged against your break-even ROAS or target cost per lead, not the platform’s own score.
- A walkthrough call to go through the findings and answer questions.
We need read-only access only. Google says read-only users can view campaigns but cannot edit them, so your account stays exactly as it is.
What Does Our PPC Audit Check?
Conversion Tracking
We check that each primary action fires once, carries a value, and matches your real orders or CRM leads. Duplicates between the Google Ads tag and a GA4 import are the first thing we look for.
Account and Campaign Structure
We review how Search, Shopping and Performance Max campaigns are split, whether brand sits apart from non-brand, and whether two campaigns chase the same queries.
Keywords and Match Types
We check how match types are used, whether broad match runs without conversion data behind it, and whether AI Max is on with its search terms reviewed.
Search Terms and Negative Keywords
We review 90 days of search terms, find spend on queries that never convert, and check that shared negative lists exist at account level and are attached.
Bidding and Budget
We test each bid strategy against its conversion volume, compare targets with actual results, and separate impression share lost to budget from share lost to rank.
Ads and Assets
We check responsive search ads, pinning, asset performance, sitelinks and disapprovals, so ad changes come after the problems that cost more money.
Performance Max, Shopping and Feed
We read the channel and search terms reports, check brand exclusions, and review Merchant Center disapprovals and feed titles behind your Shopping ads.
Landing Pages
We test message match with the ad, mobile speed, final URL errors and a real form or checkout, because a page that does not convert breaks every bid.
Microsoft Advertising
We check the UET tag and conversion goals, then compare campaigns imported from Google against the source, since a one-time import does not keep budgets in sync.
How Does Our PPC Audit Process Work?
Request and Read-Only Access
You request the audit and add us with read-only access. No passwords, and you can remove access at any time.
Agree Your Numbers
We collect your margin, close rate and order or lead value, so every finding is judged against break-even ROAS.
Reconcile Conversions
We compare ad platform conversions with your real orders or CRM leads for the same dates before judging anything else.
Run the Checks in Order
We work through our 64 weighted checks, from tracking to structure, search terms, bidding, Shopping and landing pages.
Rank Fixes by Impact
Every failed check gets its evidence, its likely impact and the effort to fix, with critical fails first.
Walk You Through It
We go through the findings on a call. You keep the report and choose who makes the changes.
Why Choose Hustle Marketers as Your Google Ads Audit Agency?
Hustle Marketers is a Google Partner, Meta Business Partner and Microsoft Advertising Partner PPC agency, founded in 2020 by Ishant Sharma, who has worked in Google Ads since 2013. Our audits start where most account problems start: conversion tracking, because every bid, budget and ROAS figure depends on it.
What our audits have found in real accounts:
- An Australian identity services company: in October 2026, Google Ads reported 1,859.05 conversions but only 161.07 completed applications. A GA4 form_submit event had been a primary conversion counting every submission since July 24, 2026, and all three campaigns were bidding toward it. On October 30, 2026 we set it to secondary, so bidding now learns from completed applications.
- A white label partner agency in Richardson, Texas: a conversion tag firing on page load was replaced with an event-based tag that fires only on confirmed completions.
- Our Google Ads benchmarks from the 14 ecommerce accounts we managed from October 2025 to September 2026: brand Search returned 16.44x against 3.09x for non-brand Search, which is why every audit splits brand from non-brand before judging ROAS. Inside the same account, Standard Shopping and Performance Max each came out ahead in four of nine accounts, so we compare them in your account, not by rule.
How we judge an account: Results are measured against break-even ROAS, the return your margin needs before ad spend makes a profit. We expect negative keywords built before launch and held at account level, new Search campaigns on exact match for about the first 15 days, and target ROAS set only after about 30 steady days. We never promise a ROAS, CPA or cost per lead.
Prefer to do it yourself? Start with our Google Ads audit checklist, score your account in the free audit tool, and read how audit pricing works.
Judged Against Break-Even ROAS
We report each finding against the return your margins need, so a high platform ROAS built on brand traffic or duplicate conversions cannot hide a losing account.
Google, Meta and Microsoft Advertising Partner
Hustle Marketers is a Google Partner, a Meta Business Partner and a Microsoft Advertising Partner, and audits Google Ads and Microsoft Advertising accounts in the same review.
PPC Experience Since 2013
Led by Ishant Sharma, in Google Ads and Microsoft Ads since 2013, who stays involved in the audits and strategy our team delivers.
Clients in the US, UK, Australia and India
Our delivery team in Zirakpur, India audits accounts for clients worldwide, with findings walked through on an online call.
Read-Only, Nothing Changed
We audit with read-only access and change nothing in your account. Every fix waits for your decision.
Rated 5.0 on Clutch
Hustle Marketers holds Clutch Award wins in 2023, 2024 and 2026, and a 4.9 out of 5 average from 591+ reviews across platforms.
Which Ad Platforms Does Our PPC Audit Cover?
Our PPC audit covers Google Ads and Microsoft Advertising in one paid search audit, because many accounts run the same campaigns on both and the same faults travel between them. Each platform is checked against the same business outcome, so you can compare them fairly.
Google Ads
The Google Ads audit covers Search, Shopping, Performance Max and AI Max: conversion actions and their primary or secondary status, the Performance Max search terms and channel reports, brand exclusions, bid strategy fit and Merchant Center health. Ecommerce accounts also get a feed review, as set out in our product feed management service.
Microsoft Advertising
The Microsoft Advertising audit checks the UET tag, conversion goals and campaigns imported from Google. On a store we run, Search and Performance Max were copied from Google as a one-time import with no scheduled sync, so Google budget changes did not carry over. Microsoft’s Viewer role is read-only. See our Microsoft Ads agency page.
Meta Ads
If you also run Meta Ads, tell us when you request the audit and we will add its tracking checks. Meta removes duplicates only when browser and server events share the same event name and event ID within 48 hours, so we check that match before trusting any Meta purchase or lead count.
Which Businesses Get the Most From a PPC Audit?
Any account that spends real money and cannot say what a customer costs gets value from an audit. What we check first depends on how you make money: a store needs each order counted once with its value, while a lead business needs qualified leads and closed sales from the CRM. See our conversion tracking services when tracking is the main problem.
Ecommerce and Shopping Accounts
Order values, Merchant Center health, Shopping against Performance Max, and brand traffic separated from new customer sales.
Shopify, WooCommerce and Magento Stores
Purchase events checked against real store orders, so ROAS reports and Performance Max bidding use actual revenue.
Local Service Businesses
Calls, bookings and form leads checked as separate actions, with spam and duplicates kept out of Smart Bidding.
B2B and Long Sales Cycles
Qualified leads and closed deals from the CRM, so campaigns are judged on pipeline, not form fills.
SaaS Trials and Demos
Trial signups, demo bookings and paid conversions checked as separate actions with values.
Law Firms and Professional Services
Calls and consultation requests matched to signed clients, so you can see which keywords bring cases.
Inherited Accounts
Access, auto-applied recommendations and change history checked first, before anyone judges past performance.
Accounts About to Scale Spend
Budget and rank limits separated, so extra budget goes to campaigns that can use it.
Agencies Wanting a Second Opinion
Partner accounts audited with read-only access, while each account stays in your agency's or your client's name.
What Changes After a PPC Audit?
An audit changes nothing in your account on its own. It changes what you know. When duplicate conversions are removed, reported conversions can fall while real sales stay the same, and that is the point: bidding then learns from customers. See how we compare campaign types in our Google Ads benchmarks.
Tracking Checked First
Before any bid or budget advice.
Evidence on Every Finding
A number or report behind each fail.
5-star Rated
Verified Review
Top Rated Plus On Upwork
Our Client Testimonials
Hear directly from business owners and agency partners who trusted Hustle Marketers with their Google Ads, Microsoft Ads and Meta Ads accounts. Each one gave us access to review and run their account, while the account stayed in their own name.
Ishant has been an amazing Expert and Best Media Buyer to work with on Google Ads. He always goes out of his way to help, learn more and assist better to get better results.
Get Your PPC Account Audited Before You Spend More
If your ad platforms report numbers your team cannot match, or you are about to raise the budget, start with an audit. Ours is free, runs on read-only access, and ends with a prioritized fix list you keep, whether or not you hire us.
Frequently Asked Questions
What do PPC audit services include?
Our PPC audit services include a review of conversion tracking, account and campaign structure, keywords and match types, search terms and negatives, bidding and budget, ads and assets, Performance Max, Shopping and Merchant Center, landing pages and Microsoft Advertising. You receive a written fix list ranked by impact, with evidence for each finding, and a walkthrough call.
Is your Google Ads audit really free?
Yes. Our free Google Ads audit is worth $500, with no obligation to hire us afterwards. You keep the findings and can fix them yourself, hand them to your current agency, or ask us to do the work. Get Free Audit Worth $500.
How much does a paid PPC audit cost?
We do not publish a separate price for a paid audit, because our audit is free. Market prices for independent audits vary widely, and our Google Ads audit cost guide explains the tiers. If you hire us afterwards, PPC management costs $600 to $800 per platform a month, separate from ad spend, month to month with no lock-in.
What access do you need for a PPC audit?
Read-only access only. In Google Ads, a read-only user can view campaigns and run reports but cannot edit campaigns. In Microsoft Advertising, the Viewer role is read-only. We never ask for passwords, and you can remove our access at any time.
Will you change anything in my account during the audit?
No. We audit with read-only access, so nothing in the account can change. Every recommended fix waits for your decision, and if we later make changes for you, each one is agreed first and logged with a date.
How long does a PPC audit take?
You get the written audit within 48 hours of read-only access being in place, followed by a walkthrough call to go through the findings. The free audit covers Google Ads and Microsoft Ads, and we add Meta Ads tracking checks on request.
What is the difference between a PPC audit and a Google Ads audit?
A Google Ads audit covers one platform. A PPC audit covers every paid search platform you run, which for most of our clients means Google Ads and Microsoft Advertising together. We check both against the same orders or leads, so you can compare them fairly.
Can I audit my Google Ads account myself?
Yes, and you should check it regularly. Our Google Ads audit checklist explains each check, and the free audit tool scores your account as you tick. An outside audit adds fresh eyes and a reconciliation against your real orders or CRM.
Do you audit Microsoft Ads accounts too?
Yes. We check the UET tag, conversion goals, imported campaigns and budgets in Microsoft Advertising, in the same review as Google Ads. Campaigns copied from Google with a one-time import do not keep later Google changes, so we compare them with the source.
Can you audit an account another agency manages?
Yes. Ask your agency or your account owner to add us with read-only access. The findings belong to you, and you choose whether to share them with your agency as a fix list.
What happens after the audit?
You decide. Fix the findings in house, give the list to your agency, or hire us to fix and manage the account. When a client wants a new goal, such as new customers, we leave live campaigns alone and test the goal in a separate campaign that excludes the existing customer list.
Will an audit improve my ROAS?
Not on its own, and we never promise a ROAS, CPA or cost per lead. Reported results can even look worse after an audit when duplicate conversions are removed. What improves is the decision making: bidding learns from real orders or qualified leads, judged against your break-even ROAS.
Who owns the account and the audit report?
You do. The ad accounts stay in your name or your agency’s name, ad spend is paid directly to Google or Microsoft, and the audit report is yours to keep and share.
Where is your team based?
Our team is in Zirakpur, India, and audits accounts for clients worldwide, including the US, with meetings online. Founder Ishant Sharma, who has worked in Google Ads since 2013, stays involved in audits and strategy on client accounts.
