Your brand. Your price. Our PPC team.
PPC Reseller Program for Agencies
A PPC reseller program lets your agency sell Google Ads, Microsoft Ads and Meta Ads management under your own brand while a partner runs the accounts. With Hustle Marketers, you keep the client relationship, the billing and the margin, and every ad account stays in your client’s or your agency’s name.
Pricing is custom, based on how many client accounts you place with us. Start with one account.
Proof: a Richardson, Texas agency has run its Google Ads work through us since February 2023. Read the case study.
White Label PPC Services Behind $780M+ in Client Sales
Hustle Marketers provides white label PPC services for agencies and PPC resellers. We handle white label PPC management across Google Ads, Meta Ads and Microsoft Ads under your brand, with white label reports and a strict no client poaching policy. Founded by Ishant Sharma, we are a Google Partner, Meta Business Partner and Microsoft Advertising Partner with six 2026 Clutch awards and a 4.9 out of 5 average from 591+ reviews across platforms.
Agencies That Run PPC Through Us
What Do Agency Owners Say About Working With Us?
Agency owners describe the partnership in their own words in our client video testimonials, 21 videos from 14 business owners. Every claim in the box below links to a page you can check.
Reseller facts you can check:
- A Richardson, Texas agency has worked with us since February 2023. Its CEO left a verified 5.0 review on Clutch in May 2026 and reported 30x ROAS on the account we run (Richardson case study).
- A New Zealand agency partner: we have managed ad accounts for several of its clients under its brand.
- Blake International Management LLC: an ecommerce client went from 1.21x to 7x ROAS in six months (Blake International case study).
- Brittney Brands: an eczema skincare client went from 2.5 to 8+ ROAS in six months (Brittney Brands case study).
- Most of our Clutch reviews come from agency owners we work with as a white label partner. Our Clutch profile showed a 5.0 rating from 56 reviews on 13 November 2026.
- Semrush AI Visibility data for hustlemarketers.com, dated 11 November 2026, logged an AI answer to the prompt “best platforms for PPC reseller programs” that named Hustle Marketers.
From our own data: across 14 ecommerce accounts we managed from October 2025 to September 2026, Standard Shopping returned a median 5.62x ROAS and Performance Max 4.95x, and Brand Search returned 16.44x against 3.09x for non-brand Search. See Google Ads benchmarks by campaign type.
A US Agency on Adding PPC and SEO Without Hiring In-House
This United States agency added PPC and SEO capacity through our white label delivery instead of hiring in-house. The return on ad spend and lead figures mentioned are the agency’s own, and it describes them in its video above.
Ireland Agency on Cutting Cost Per Lead With White Label SEO
This Ireland-based agency uses our white label SEO delivery under its own brand. The figures it reports for cost per acquisition and lead quality are its own, and it describes them in its video above.
Brittney Brand on Growing Her Agency With White Label SEO
Brittney Brand resells our white label SEO under her own brand. The revenue and return on ad spend figures she mentions are her own, and she describes them in her video above.
Falan Blake Marketing on Scaling With a White Label SEO Partner
Falan Blake Marketing Agency works with us on white label delivery. The return on ad spend and lead figures mentioned are the agency’s own, and it describes them in its video above.
How Does a PPC Reseller Program Work?
A PPC reseller program works in six steps: your agency sells PPC to the client at your own price, sends the account to us, and we run it behind your brand while you stay the only agency the client deals with.
- You sell it. You win the client, write the proposal and set the retail price under your agency name.
- You send one brief. Customer ID, the conversions that count, the monthly budget, brand rules and who approves changes.
- We get access, not ownership. We link through a manager account or a user invite. Admin and billing stay with your client or your agency.
- Findings go to you first. We check tracking and audit the account, then send you the plan before anything changes.
- Agreed changes go live. Every change in a shared account is agreed before it goes live and logged with a date.
- You report to your client. We send your agency a weekly Looker Studio report, judged against break-even ROAS, and you present it your way.
The shared-account rule: when your team and ours both have access, nobody changes bids, budgets or campaigns without the other side knowing. Two teams editing one account without that rule is the fastest way to break a campaign.
How Is a PPC Reseller Program Priced?
Hustle Marketers prices its PPC reseller program per partner agency, based on how many client accounts you need covered, so there is no published wholesale rate. Your client pays ad spend straight to Google, Microsoft or Meta, never through us, and you set the retail price.
How do you work out your margin as a PPC reseller?
Margin is your retail price minus the partner fee and your own time, divided by the retail price. The numbers below are an illustrative example only, not our prices.
| Line (illustrative example) | Per account, per month |
|---|---|
| Retail price you charge your client | $2,000 |
| Partner fee you pay (example figure) | $1,000 |
| Your own time: 4 hours of calls, reviews and reporting at $50 an hour | $200 |
| What you keep | $800, a 40% margin |
Markup and margin are different numbers, and mixing them up is the most common pricing mistake we see in reseller spreadsheets.
| Markup on your partner fee | Gross margin before your own time |
|---|---|
| 50% | 33.3% |
| 100% | 50% |
| 200% | 66.7% |
One rule changes how you package the fee. If your management fee is separate from Google Ads costs, Google requires you to disclose it in writing before each new client’s first purchase and on every invoice, and to report the exact amount Google charged, without your fee (Google transparency requirements). Our guide to how reseller agencies make margin on Google Ads works through the costs that eat the spread.
What Does Your Agency Keep When It Resells PPC?
Your agency keeps the four things that make reselling worth doing: the client relationship, your brand, the billing and the margin. Hustle Marketers keeps the campaign work. Proposals, calls and invoices go out under your name, and we never contact or pitch your clients.
On billing, we invoice your agency and you invoice your client. Your client pays ad spend straight to Google, Microsoft or Meta, so you never float media costs and we never hold them. Google also requires a separate account for each end advertiser (Google third-party policies), which is one more reason every account stays in your client’s or your agency’s name.
On margin, you set the retail price and decide how to package it. If the partnership ends, you remove our access and the account, its campaigns, its history and its conversion data stay where they are.
PPC Reseller vs White Label vs Referral Partner: What Is the Difference?
A PPC reseller sells PPC at its own retail price over a wholesale cost, a white label partner adds a custom team working under your brand, and a referral partner hands the client to the provider. In the first two the client sees only your agency.
| Question | PPC reseller | White label partner | Referral partner |
|---|---|---|---|
| Who sells and bills the client? | Your agency | Your agency | The provider |
| Whose brand does the client see? | Yours | Yours | The provider’s |
| Who sets the price? | You, over a wholesale cost | You, over a custom partner fee | The provider |
| Who talks to the client? | You | You, with the partner on calls only if you invite it | The provider |
| How does your agency earn? | Margin on every account | Margin, plus your own strategy work | A referral fee, if one is agreed |
| Best for | Many similar accounts | Custom or complex accounts | Agencies that do not want to run PPC at all |
At Hustle Marketers the same team and the same rules sit behind both our reseller program and our white label PPC services. The difference is how you package and price it. If you would rather hand a client over completely, they can hire us directly at our published PPC price of US$600 to $800 per platform a month.
What Does Hustle Marketers Do for PPC Resellers?
Hustle Marketers builds, runs and reports on the paid media accounts you resell, from the first audit to weekly optimization. These are the jobs we take off your desk.
Google Ads Management
Search, Shopping, Performance Max and YouTube, built and optimized behind your brand, with negative keywords in place before launch.
Microsoft Ads Management
Microsoft Search and Shopping, with products imported on a recurring schedule and the feed tuned from Bing search term data.
A Free Audit Before You Pitch
Send a prospect’s account first. Our free PPC audit, worth $500, covers Google Ads and Microsoft Ads, arrives within 48 hours and includes a walkthrough call.
Conversion Tracking Setup
Google Ads, GA4 and Meta conversions checked before spend is scaled, with server-side tagging and the Meta Conversions API where the site allows it. See conversion tracking services.
Shopping Feeds and Merchant Center
Feed titles and attributes chosen from real search demand, Merchant Center issues fixed, and products grouped so spend follows what sells.
Meta Ads Management
Facebook and Instagram campaigns under your brand. Hustle Marketers is an approved Meta Business Partner.
Performance Max With Guardrails
Account-level negatives in phrase and exact, irrelevant placements excluded and blog pages kept out before Performance Max goes live.
Account Takeover Without a Reset
We review the account before changing anything. When your client wants a new goal, working campaigns stay put and the goal is tested in a separate campaign.
Weekly Report and Change Log
A weekly Looker Studio report and a dated change log for your agency, with every result judged against the client’s break-even ROAS.
Which Ad Platforms Can You Resell Through Hustle Marketers?
You can resell Google Ads, Microsoft Ads and Meta Ads through our program, plus the Shopping feeds and conversion tracking those accounts depend on. To compare other providers first, see our white label PPC agency comparison.
Google Ads Management
Search, Shopping, Display, YouTube and Performance Max for lead generation and ecommerce clients, run under your brand.
Meta Ads Management
Facebook and Instagram campaigns with Conversions API tracking, delivered as part of your paid media package.
Microsoft Ads Management
Search and Shopping on Bing and Microsoft partner sites, so your clients reach buyers beyond Google.
Performance Max Management
Asset groups, audience signals and exclusions set before launch, with search term and channel reports reviewed every week.
Google Shopping Management
Merchant Center, product feeds, Standard Shopping and Microsoft Shopping for your ecommerce clients.
Conversion Tracking
Google Ads, GA4, server-side tagging and Meta Conversions API setup, so bidding works from data you can trust.
What Happens in Month One After You Send Us a Client Account?
Month one on a new account runs in six stages: access and tracking first, then the audit, then structure, a launch on exact match from day 8, broader reach once conversion data exists, and target ROAS only after about 30 stable days.
Days 1 to 2: Access and Tracking
We link to the account and test conversion actions, values and tags before any bid or budget change.
Days 3 to 4: Account Audit
Search terms, structure, bidding, feeds and landing pages are reviewed, and the findings go to your agency first.
Days 5 to 7: Negatives and Structure
Negative keywords go in at account level in phrase and exact, and campaigns are set up for the agreed goal.
Day 8: Launch on Exact Match
New Search campaigns launch on exact match, with search terms reviewed daily in the first weeks.
Around Day 15: Broader Reach
Once the account has conversion data, Performance Max takes on broader reach. Broad match waits for that data.
After About 30 Stable Days: Target ROAS
Once ROAS holds steady, bidding moves to target ROAS and the target rises in 15 to 20% steps, judged against break-even ROAS.
Why Do Agencies Resell PPC Through Hustle Marketers ?
Agencies resell PPC through Hustle Marketers because the accounts stay theirs, the strategy is founder-led and the results are published with dates. Ishant Sharma, who has worked in Google Ads, Microsoft Ads and SEO since 2013, leads the strategy on each account.
$780M+ Client Revenue Tracked
Across 2,500+ brands, our work has supported $780M+ in trackable client revenue, so your clients get a team that has run accounts at every budget level.
Agency Partner Since February 2023
Our longest agency partnership, with a Richardson, Texas agency, has run without a break since February 2023.
Founder-Led Strategy
Ishant Sharma sets the strategy on each account, and the Hustle Marketers team carries out the work with him.
$90M+ Ad Spend Managed
We have managed $90M+ in ad spend on Google, Microsoft and Meta. We still never promise a ROAS, CPA or cost per lead.
Every Shared Change Agreed and Dated
In a shared account, every change is agreed before it goes live and logged with a date, so your team is never surprised.
No Client Poaching Policy
We never contact, pitch or try to take your clients. Your agency is the only agency your client deals with.
Who Is a PPC Reseller Program For?
A PPC reseller program suits agencies whose clients ask for paid ads but who do not have a senior media buyer, or who have more accounts than their team can handle. It is less of a fit if you need a partner in your own city for face-to-face meetings, or one willing to promise a fixed ROAS.
Digital Marketing Agencies
Add Google, Microsoft and Meta to your service menu without building a media buying team.
Web Design Agencies
Turn a finished website into a monthly ads retainer that keeps the client after launch.
SEO Agencies
Sell paid search next to organic, working from the same keyword set and the same landing pages.
Branding and Creative Agencies
Put your creative to work in paid campaigns that are measured on leads and sales.
Ecommerce Agencies
Resell Shopping, Performance Max and Meta for stores, with feeds and tracking handled for you.
SaaS Agencies
Resell campaigns built around trials, demos and paying customers rather than raw clicks.
Lead Generation Agencies
Resell paid search with conversion tracking that separates real leads from spam form fills.
Business Consultants and Growth Advisors
Offer paid media to your clients without hiring a PPC specialist yourself.
Freelance Marketers
Take on bigger PPC clients while a full team runs the accounts behind you.
Top Rated Plus On Upwork
Verified Review
5-star Rated
Agency Reviews on Clutch
Read verified reviews from agency owners who resell or white label our PPC work. Most of our Clutch reviews come from agency partners.
Ready to Resell PPC Under Your Brand?
Send us one client or prospect account. We will audit it within 48 hours, walk you through what we would change, and quote your reseller pricing from the number of accounts you plan to place with us.
PPC Reseller Program FAQs
What is a PPC reseller program?
A PPC reseller program lets an agency sell pay-per-click management to its own clients, under its own brand and price, while a partner builds and runs the campaigns. At Hustle Marketers we run Google Ads, Microsoft Ads and Meta Ads for agencies, and your agency keeps the client relationship, the billing and the margin.
How much does it cost to resell PPC through Hustle Marketers?
Reseller pricing is custom, based on how many client accounts your agency needs covered, so we do not publish a wholesale rate. Our fee is separate from ad spend, which your client pays straight to Google, Microsoft or Meta. Send us one account and we will quote from there.
How much margin can a PPC reseller make?
That depends on your retail price and your own time, so no partner can promise it. Work it out as retail price minus partner fee minus your hours, divided by retail price. Remember that a 100% markup is a 50% margin, not 100%.
Who owns the ad accounts?
Your client or your agency does. We work through a manager account link or user access that you grant, you can remove it at any time, and the campaigns, history and conversion data stay in the account if the partnership ends.
Will my clients know you are involved?
Not from us. We never contact or pitch your clients, and reports go to your agency. If you want us on a client call, we agree beforehand how we are introduced. Google requires the advertiser to receive certain account information, such as the customer ID on request, so plan for that.
Can I start with one client account?
Yes. Most agencies start with one account so they can check our communication, reporting and results before moving more clients over. Once you are happy, we scope the next accounts and price them on the number of accounts covered.
How long does onboarding take?
Access and tracking take days 1 to 2, the audit days 3 to 4, negatives and structure days 5 to 7, and new Search campaigns launch on exact match from day 8 with daily search term reviews. An account that is already running is reviewed before anything changes.
Which ad platforms can I resell?
Google Ads (Search, Shopping, Performance Max and YouTube), Microsoft Ads including Microsoft Shopping, and Meta Ads. Shopping feeds, Merchant Center and conversion tracking, including server-side tagging and the Meta Conversions API, are part of the work we do on those accounts.
What reports do I get as a reseller?
A weekly Looker Studio report for your agency, with results judged against the client’s break-even ROAS, plus a dated change log of everything we changed in the account. You decide how to present it to your client.
What happens when both our teams work in the same ad account?
Every change is agreed before it goes live and logged with a date. Nobody moves bids, budgets or campaigns without the other side knowing, which is how shared accounts stay stable.
Do I have to follow Google's third-party policy as a reseller?
Yes. Google’s third-party policies apply to anyone managing ads for a client. If you charge a management fee separately from Google Ads costs, disclose it in writing before each new client’s first purchase and on every invoice, and report the exact amount Google charged without your fee.
Where is your PPC team based?
Our delivery team is in Zirakpur, part of the Chandigarh Tricity in India, and works with agencies worldwide through online meetings. Hustle Marketers was founded in 2020 by Ishant Sharma, who has worked in Google Ads, Microsoft Ads and SEO since 2013.
Do you promise a ROAS or cost per lead?
No. We never promise a ROAS, CPA or cost per lead to an agency or its clients. We agree the client’s break-even ROAS at the start and judge every campaign against it.
Is there a PPC reseller program for SEO too?
Yes. Our SEO reseller program runs on the same model, and white label SEO starts from $500 per client a month. See SEO reseller services.
