Google Shopping Agency for Ecommerce Stores in Australia, the UK and the US
Hustle Marketers is a Google Shopping agency for ecommerce stores in Australia, the UK and the US. We manage your Merchant Center, product feed, Standard Shopping, Performance Max and Microsoft Shopping for US$600 to US$800 per platform a month (about A$880 to A$1,180 at 12 November 2026 rates), month to month, in accounts you own.
Feed work and conversion tracking are included in that fee, and your ad spend is paid directly to Google or Microsoft.
Recent result: SolBiome, a Melbourne probiotic supplement brand, returned 6.49 conversion value per cost on Google Ads from 17 July to 10 November 2026. Read the case study.
The Google Shopping Agency Behind $780M+ in Client Sales
Hustle Marketers runs Merchant Center, product feeds, Standard Shopping and Performance Max on Google, plus Microsoft Shopping, for ecommerce stores in Australia, the UK and the US. Feed and tracking work are included in the fee, month to month, in accounts you own. Founded by Ishant Sharma, with a delivery team in Zirakpur, India, we are a Google Partner, Meta Business Partner and Microsoft Advertising Partner with six 2026 Clutch awards.
Proven Growth for Businesses Worldwide Â
What Does a Google Shopping Agency Do Each Month?
A Google Shopping agency runs the work behind your product ads: it keeps Google Merchant Center healthy, improves the product feed, manages Shopping and Performance Max campaigns, and checks that every sale is tracked. Good Google Shopping management is mostly steady, repeated work, not a one-off setup.
Here is what our Google Shopping management covers and when each task happens:
| Task | When we do it | Why it matters |
|---|---|---|
| Search terms review and negative keywords | Daily from launch in the first month, then in every review | Stops spend on searches that never buy |
| Merchant Center diagnostics, disapprovals and policy status | Checked in the day 3 to 4 audit, then whenever Google flags an issue | A disapproved product cannot show at all |
| Feed titles, attributes and custom labels | Built in month one, then updated from search terms data | Titles decide which searches your products can match |
| Bids, budgets and target ROAS | Target ROAS only after about 30 stable days, then raised in 15 to 20% steps | Protects learning and keeps spend inside your margin |
| Standard Shopping and Performance Max split | Compared inside your own account | Neither type wins by rule in our data |
| Conversion tracking | Checked on days 1 to 2 of onboarding | Smart Bidding learns only from what is tracked |
| Looker Studio report | Every week | Results judged against your break-even ROAS |
| Change log | Every change, with its date | You can see what changed, when and why |
You get a weekly Looker Studio report, judged against your break-even ROAS, plus a dated change log.
What Do You Get When You Hire Us for Google Shopping?
- A free audit first, delivered within 48 hours with a walkthrough call, covering Google Ads and Microsoft Ads.
- Merchant Center setup or clean-up, and product feed optimisation, included in the fee.
- Conversion tracking set up or fixed so purchases and their values are counted once, also included.
- Standard Shopping, Performance Max and supporting Search campaigns, built and managed.
- A weekly Looker Studio report, plus a dated change log.
- Results judged against your break-even ROAS, the return your margin needs before ads make a profit.
Does Your Google Shopping Account Need an Agency? Signs It Needs Help
Your Shopping account needs outside help when products stop showing, spend rises without sales, or nobody can explain the numbers.
What our audits find most often: In our audits, the three problems we find most often are a product feed that was never optimised, Performance Max with no landing page exclusions, so traffic lands on blog pages, and broad, phrase and exact keywords mixed in one ad group, so broad takes the budget.
Not ready for an agency yet? If your store has not made its first sales yet, fix the offer and the product pages first, because ads only show that gap faster.
Quick outside view: For a quick outside view, start with our PPC audit services.
Other signs that point to a specific first check:
Products Disapproved or Suspended
Products disapproved in Merchant Center, or the whole account suspended for misrepresentation.
Broad Reach Left Unchecked
Broad reach running unchecked, with no account-level negative keywords behind it.
Manufacturer Wording in Titles
Feed titles that copy the manufacturer's wording instead of the words shoppers type.
Flat or Falling ROAS
Flat or falling ROAS, and no one can say which products or searches caused it.
Sales That Do Not Match
Google Ads reporting more sales than your store shows, or sales with no values.
Microsoft Shopping Never Tested
Shopping running on Google only, with Microsoft Shopping never tested.
What Does Our Google Shopping Management Include?
Merchant Center Setup and Health
We set up or take over Google Merchant Center, check business details, shipping, returns and tax settings, and clear disapprovals before campaigns spend more.
Feed Optimisation From Real Search Demand
Titles and descriptions are chosen from Keyword Planner, Semrush volume and your own search terms report. We do not let AI rewrite titles without that data.
Standard Shopping Campaigns
Campaigns split by product type, margin or best sellers, with account-level negative keywords in phrase and exact built before launch.
Performance Max With Exclusions
Before Performance Max goes live, we exclude blog and non-selling URLs and irrelevant placements, so broad reach spends on product pages that sell.
Custom Labels by Margin
Products grouped by margin tier, price band or best seller status, so budget follows profit instead of spreading evenly across the catalogue.
Conversion Tracking
Purchases and their values tracked once from your store, so Smart Bidding optimises toward real sales. Tracking work is included in the fee.
Which Stores Do We Run Google Shopping For?
We run Google Shopping for ecommerce brands that sell physical products and want each sale counted with its value. Our named Shopping clients sell in Australia, the UK and the US, and our ecommerce PPC management covers the wider channel mix.
Jewellery and Gift Stores
MiKi Jewellery, an Australian gift jewellery brand with AU and US stores, and the Judaica gift store 1800 Eichlers.
Supplements and Health, Within Policy
Titles and ads written as reasons to buy, not medical claims, with policy status checked in every review, as for SolBiome.
Auto Parts and Accessories
Precise product specifications and Google taxonomy, as for C7 Carbon’s Corvette parts.
Home, Flooring and DIY
ArmorPoxy and ArmorGarage, on Google and Microsoft Shopping, with campaigns built around margin and best sellers.
Custom Workwear and Uniforms
An Australian custom workwear store: Google Ads relaunch, Merchant Center optimisation, and Microsoft Merchant Center changes.
Beauty and Salon Supplies
Universal Nail Supplies, a nail supply store we run on both Google and Microsoft Shopping.
Outdoor and Camping
A UK camping equipment brand whose Standard Shopping carries most of its spend and purchase value.
Agencies Needing White Label Shopping
Shopping run for your clients, priced by how many accounts you need covered, with accounts kept in your clients’ names.
Merchant Center Health
Shopping ads and Performance Max can only use products that Merchant Center approves, so we fix the account before we spend more. We check business details, shipping and returns settings, prices and policy status, and work through product disapprovals and account suspensions.
For SolBiome, a Melbourne supplement brand, we resolved a Merchant Center misrepresentation issue, then enabled Google Product Ratings, and the store now shows Google’s Top Quality Store badge. You keep ownership of Merchant Center and every ad account.
Product Feed Optimisation
We rewrite product titles, descriptions and attributes from real search demand: Keyword Planner, Semrush and your own search terms report, not AI guesses. We add Google product categories, GTINs and custom labels by margin, so bidding can favour the products that make money. For C7 Carbon, adding Google product categories and precise product specifications helped put its first product at the top of Google Shopping results.
Simple Pricing
Google Shopping management costs US$600 to US$800 per platform a month, about A$880 to A$1,180 at the 12 November 2026 exchange rate, with feed and tracking work included. No GST is added to our fee. It runs month to month with no lock-in, ad spend is paid directly to Google or Microsoft, and you own the accounts.
Our Shopping Strategy
New Search campaigns launch on exact match, with account-level negative keywords in phrase and exact match built before launch. After about 15 days of data, Performance Max takes on broader reach, with blog and other non-selling pages excluded. Once return has been stable for about 30 days, bidding moves to target ROAS, and every campaign is judged against your break-even ROAS.
Track Record Across Google and Microsoft Shopping
We run Shopping for stores in Australia, the UK and the US, and publish the results with dates in our case studies. The figures below are totals across all our client work, not Shopping alone.
4.9
Average Rating
Do You Manage Google Shopping and Microsoft Shopping Together?
Yes. Hustle Marketers runs Shopping on both Google and Microsoft for ArmorPoxy, ArmorGarage, Universal Nail Supplies and 1800 Eichlers, from one feed and one set of margin rules. Each platform is judged against the same orders, so you can compare them fairly.
Microsoft Shopping is open to Australian stores as well as UK and US ones: Microsoft’s own documentation lists Australia among supported Shopping store countries. Google plus Microsoft Shopping counts as two platforms in our fee.
Google Ads
On Google we manage Merchant Center, the product feed, free listings, product ratings, Standard Shopping and Performance Max, with Search where it supports Shopping. For ArmorGarage, Shopping started from zero: we set up Google Merchant Center and mapped products to Google's taxonomy.
Microsoft Advertising
On Microsoft, products are imported on a recurring schedule, and the Microsoft feed is tuned from Microsoft Merchant Center and Bing search term data. Campaigns copied from Google need checking: for 1800 Eichlers, Search and Performance Max were copied as a one-time import, so Google budget changes did not carry over.
Meta Ads
The same clean product data can feed your Meta catalog, so Shopping and Meta ads show the same prices and stock. Meta Ads is a separate platform in our fee. C7 Carbon is one store where we ran Google Shopping and Facebook Ads together.
Standard Shopping or Performance Max: Which Works Better?
Neither Standard Shopping nor Performance Max wins by rule. Across the 14 ecommerce accounts in our Google Ads benchmarks (October 2025 to September 2026), Standard Shopping returned a median 5.62x ROAS against 4.95x for Performance Max, yet inside the same account each won four of nine comparisons, with one tie.
We compare them in your account, with brand traffic and exclusions checked first. Our guide to Google Shopping custom labels by margin tier shows how products are grouped by margin.
5.62x
median ROAS, Standard Shopping (14 accounts)
4.95x
median ROAS, Performance Max (same 14 accounts)
How Do We Fix Merchant Center Suspensions and Disapprovals?
Hustle Marketers fixes Merchant Center suspensions and disapprovals by fixing the cause first, then sending one complete review request, because Google can suspend an account for misrepresentation without warning and a half-fixed request wastes time. Google decides on reinstatement, so we never promise it. For Australian stores we work through this order:
- Business name, address, phone and returns address match on your site, in Merchant Center and on your Business Profile.
- Prices include GST: Google asks Australian stores to submit prices including GST, and the landing page price must match.
- Shipping costs in Merchant Center match checkout, since shipping cost mismatches cause disapprovals.
- The returns policy, payment terms and full costs are easy to find before checkout.
- Product identifiers, stock status and promotions in the feed match the product pages.
- One review request, with a note of what changed.
Read how this worked for SolBiome, a Melbourne probiotic brand.
- SolBiome: Merchant Center misrepresentation issue resolved,
- Google Product Ratings enabled: five stars from 188 ratings by November 2026,
- Top Quality Store badge earned; Google awards it, and clean Merchant Center data feeds the scores.
All of this sits in one fee of US$600 to US$800 per platform a month. If you only need feed work, see our product feed management service. If you are still comparing providers, our Google Shopping ads agency comparison sets out what to check.
How Does Our Google Shopping Onboarding Work?
Days 1 to 4
Days 1 to 4: Access, Tracking and Audit
You add us to Google Ads, Merchant Center and GA4, all in your name. We check purchase tracking before anything else, then audit the feed, Merchant Center diagnostics, campaigns and search terms, and agree your break-even ROAS.
- Access in Your Name
- Purchase Tracking Checked
- Feed and Merchant Center Audit
- Break-Even ROAS Agreed
Days 5 to 7: Negatives and Structure
Account-level negatives in phrase and exact, campaign structure, custom labels and Performance Max exclusions are built before anything goes live.
- Account-Level Negatives
- Campaign Structure
- Custom Labels by Margin
- Performance Max Exclusions
Days 5 to 7
Days 5 to 7
From Day 8
From Day 8: Launch on Exact Match
Shopping goes live and new Search keywords start on exact match, with search terms reviewed every day. Around day 15, once there is conversion data, Performance Max takes on broad reach. Low-volume exact accounts may test manual CPC first.
- Shopping Campaigns Live
- Search on Exact Match
- Daily Search Term Reviews
- Performance Max From About Day 15
From Day 30: Review and Target ROAS
Your first monthly review comes at day 30. After about 30 stable days, bidding moves to target ROAS, then the target rises in 15 to 20% steps, always checked against break-even ROAS. A Looker Studio report reaches you every week, with a dated change log.
- First Monthly Review at Day 30
- Target ROAS After About 30 Stable Days
- Targets Raised in 15 to 20% Steps
- Weekly Looker Studio Report
From Day 30
From Day 30
What Google Shopping Results Have We Published?
Five Shopping results from accounts we run, each from a published case study. Results depend on margin, budget and period, so we never promise a ROAS.
12.84x
ArmorPoxy: US$1.58M revenue at 12.84x ROAS, Google Ads only
10.8x
Epoxy flooring brand: ROAS on Microsoft Advertising, Search and Shopping, 1 March to 15 August 2026
Why Hire Hustle Marketers as Your Google Shopping Agency?
Hustle Marketers is a Google Partner, Meta Business Partner and Microsoft Advertising Partner, founded in 2020 by Ishant Sharma, who has worked in Google Ads and Microsoft Ads since 2013. We publish named Shopping results with dates, run Google and Microsoft Shopping side by side, and price the work openly.
Shopping results from accounts we run:
| Store | What we did | Result and period |
|---|---|---|
| SolBiome Melbourne probiotic supplement brand, Shopify | Merchant Center misrepresentation issue resolved, feed rewritten within health claim rules, free listings, product ratings; Performance Max, Standard Shopping and Search | 6.49 conversion value per cost: A$31.3k tracked value on A$4.82k spend, 17 July to 10 November 2026. Top Quality Store badge and five stars from 188 product ratings (November 2026) |
| MiKi Jewellery Busselton, Western Australia, Shopify | Feed built first on a brand new account; five Performance Max campaigns, one collection each | 7.81 conversion value per cost on A$2.88k spend in 47 days, 5 September to 21 October 2026 |
| ArmorPoxy Epoxy flooring brand | Shopping rebuilt around the highest-margin products, Performance Max alongside Standard Shopping | US$1.58M revenue at 12.84x ROAS on US$123,000 of spend, Google Ads only |
| 1800 Eichlers Judaica store; Google and Microsoft Shopping | Product feed as the main lever, with accurate titles, availability and categorisation; Microsoft Ads added October to November 2026 | Google Ads return on ad spend went from 4.90 to 17.15, 5 June to 2 October 2026, against the previous 120 days |
| Universal Nail Supplies Nail supply store; Google and Microsoft Shopping | Shopping campaign launched to sell the catalogue | ROAS on Google of 8, double what the store had been getting, with more than US$160k in purchase value (case study published 2022) |
| A UK camping equipment brand Covered by an NDA | Standard Shopping, Performance Max and Search, plus Merchant Center and GA4 | Standard Shopping returned 17.46 per £1 of ad cost on 72% of spend, 1 April to 30 September 2026 |
| C7 Carbon Corvette parts and accessories | Google taxonomy, product specifications and promotion codes added to the feed; account-level negatives; six campaigns | Its first product shown at the top of Google Shopping results; 202 purchases at 4.42 conversion value per cost over a six-month project |
| A commercial and residential epoxy flooring brand Microsoft Advertising | Catalogue connected to Microsoft Merchant Center; Best Sellers Shopping campaign | 10.8x ROAS on 240 conversions, 1 March to 15 August 2026, with one campaign over 16x |
Figures as published in each linked case study. Conversion value is what the ad platform attributes to ads, which can differ from your store reports. ArmorPoxy’s figure covers Google Ads only; its other platforms are reported separately.
How we judge a Shopping account: results are measured against break-even ROAS, the return your margin needs before ad spend makes a profit. When you want a new goal, such as new customers, we leave live campaigns alone and test it in a separate campaign that excludes your existing customer list. We never promise a ROAS, CPA or cost per lead.
Agencies: we also run Shopping as a white label PPC partner, with accounts kept in your agency’s or your client’s name.
Judged Against Break-Even ROAS
Targets come from your margins, not the platform's score, so a high ROAS built on brand traffic cannot hide a losing account.
Google, Meta and Microsoft Advertising Partner
Hustle Marketers is a Google Partner, a Meta Business Partner and a Microsoft Advertising Partner, so Google and Microsoft Shopping sit with one team.
PPC Experience Since 2013
Led by Ishant Sharma, in Google Ads and Microsoft Ads since 2013, who stays involved in strategy on client accounts.
Clients in Australia, the UK and the US
Our delivery team in Zirakpur, India runs accounts for clients worldwide, with meetings online. We have no Australian office.
You Own Every Account
Merchant Center, Google Ads and Microsoft Advertising stay in your name, and ad spend is paid directly to Google or Microsoft.
Rated 5.0 on Clutch
Hustle Marketers holds Clutch Award wins in 2023, 2024 and 2026, and a 4.9 out of 5 average from 591+ reviews across platforms.
5-star Rated
Verified Review
Top Rated Plus On Upwork
Our Client Testimonials
Hear directly from store owners and agency partners who trusted Hustle Marketers with their Google Shopping, Microsoft Ads and Meta Ads accounts. Each account stayed in the client’s own name.
What Are Our Google Shopping Fees, Terms and Fit?
Hustle Marketers runs Google Shopping for ecommerce stores in Australia, the UK and the US for US$600 to US$800 per platform a month, month to month, in accounts you own. These are the facts buyers usually ask for first.
| Question | Hustle Marketers answer |
|---|---|
| Management fee | US$600 to US$800 per platform a month, not a percentage of ad spend. Feed work and conversion tracking are included. |
| In Australian dollars | About A$880 to A$1,180 at 1.4695 AUD per USD (xe.com mid-market rate, 12 November 2026). The AUD figure moves with the exchange rate. |
| GST | No GST is added to our fee. |
| Ad spend | Paid by you directly to Google or Microsoft. |
| Platforms | Google plus Microsoft Shopping counts as two platforms. Meta Ads is a separate platform. |
| Contract | Month to month, no lock-in. |
| Account ownership | Google Ads, Merchant Center and Microsoft Advertising stay in your name. |
| Reporting | A weekly Looker Studio report judged against your break-even ROAS, plus a dated change log. |
| Partner status | Google Partner, Meta Business Partner and Microsoft Advertising Partner. |
| Reviews | 4.9 out of 5 average from 591+ reviews across platforms; 5.0 on Clutch from 50+ reviews; Clutch Award wins in 2023, 2024 and 2026. |
| Team | Zirakpur, part of the Chandigarh Tricity in India, working with clients worldwide, with meetings online. No Australian office, entity or ABN. |
| Best fit | Ecommerce brands in Australia, the UK and the US that sell physical products and want each sale counted with its value. |
| Not a fit yet | Stores that have not made their first sales: fix the offer and the product pages first. |
| Agencies | White label Shopping, priced by how many accounts you need covered, with accounts kept in your clients’ names. |
| First step | A free audit worth $500, within 48 hours, with a walkthrough call, covering Google Ads and Microsoft Ads. |
How Much Does a Google Shopping Agency Cost in Australia?
Hustle Marketers charges US$600 to US$800 per platform a month for Google Shopping management, about A$880 to A$1,180 at 1.4695 AUD per USD (xe.com mid-market rate, 12 November 2026). The AUD figure moves with the exchange rate. No GST is added to our fee. Ad spend is separate and paid directly to Google or Microsoft, and Google plus Microsoft Shopping counts as two platforms.
Most Australian Shopping agencies do not publish a price. These are the fee models we found on agencies’ own pages, checked 12 November 2026:
| Fee model | How it works | Published example | What to check |
|---|---|---|---|
| Flat monthly fee | Same fee whatever you spend | Hustle Marketers: US$600 to US$800 per platform a month. ClickClick Media: from A$900 a month, ex GST, for A$2,500 to A$5,000 of ad spend | Whether feed and tracking work are included |
| Percentage of ad spend | Fee rises as spend rises | Engine Scout: 10 to 15% of monthly ad spend | What the fee becomes when you scale |
| Fixed fee set by scope | Priced by catalogue size, spend and complexity | Rocket Agency: no figure published | Ask for the quote in writing |
Check fees and terms directly with any agency before you sign.
Get Your Shopping Account Checked Before You Spend More
If products are disapproved, Performance Max is spending on the wrong pages, or ROAS has stalled, start with an audit. Ours is free, arrives within 48 hours with a walkthrough call, covers Google Ads and Microsoft Ads, and you keep the findings whether or not you hire us. Get Free Audit Worth $500.
Google Shopping Agency FAQs
How much does a Google Shopping agency cost?
Our Google Shopping management costs US$600 to US$800 per platform a month, about A$880 to A$1,180 at 12 November 2026 rates, with feed and tracking work included. No GST is added to our fee. Ad spend is paid directly to Google or Microsoft. Published Australian examples include a flat fee from A$900 a month ex GST and 10 to 15% of ad spend.
Do you lock clients into a contract?
No. We work month to month with no lock-in, so you stay because the account is working, not because of a contract.
Who owns the Google Ads and Merchant Center accounts?
You do. Google Ads, Merchant Center and Microsoft Advertising stay in your name, and you pay ad spend directly to the platforms. If you stop working with us, you remove our access and everything stays in your account.
Do I need an agency with an Australian office?
No, but you should know who does the work. Our team is in Zirakpur, part of the Chandigarh Tricity in India, and works with clients worldwide, including Australia, with meetings online. We have no Australian office, entity or ABN. Stores searching for a Google Shopping agency in Melbourne or Sydney can judge us on published results such as SolBiome and MiKi Jewellery.
Should I run Standard Shopping or Performance Max?
Usually test both. In our 14-account benchmark, Standard Shopping returned a median 5.62x ROAS against 4.95x for Performance Max, but inside the same account each won four of nine comparisons. We compare them in your account, with brand traffic and exclusions checked first.
How long before Google Shopping results show?
Campaigns launch from about day 8, Performance Max takes on broad reach from around day 15 once there is conversion data, and target ROAS starts after about 30 stable days. MiKi Jewellery reached 7.81 conversion value per cost in 47 days on a new account, but we never promise a timeline or a ROAS.
Can you fix a Merchant Center suspension?
We can find and fix the causes, such as mismatched business details, prices without GST or hidden costs, and then send one complete review request. For SolBiome, an Australian store, we resolved a Merchant Center misrepresentation issue. Google makes the reinstatement decision, so no agency can promise it.
Do Google Shopping prices in Australia need to include GST?
Yes. Google asks stores selling in Australia to submit the product price including GST, and the price on the landing page must match the price in the feed.
Do you run Microsoft Shopping in Australia?
Yes. Microsoft lists Australia among its supported Shopping store countries. We import your products into Microsoft Merchant Center on a recurring schedule and tune the feed from Bing search term data. It counts as a second platform in our fee.
Is Google Shopping free?
Partly. Google shows products in unpaid free listings once they are approved in Merchant Center, at no ad cost. Shopping ads and Performance Max are paid per click and usually bring most of the volume.
Do you use AI to rewrite product titles?
Not without search data. We choose title words from Google Keyword Planner, Semrush volume and the search terms report in your own account, so titles match what shoppers actually type.
Do I need to pay for a feed app?
Not always. We can fix titles and attributes through a supplemental data source in Merchant Center, so the main feed from your store stays untouched. Whether an app helps depends on your platform and catalogue size.
Will you guarantee a ROAS?
No. We never promise a ROAS, CPA or cost per lead. We agree your break-even ROAS at the start and judge every campaign against it.
What do you need from me to start?
Access to Google Ads, Merchant Center and GA4 in your name, plus Microsoft Advertising if you run it. We also need your margins or break-even ROAS and your priority products. The free audit comes first, within 48 hours.
