Best Microsoft (Bing) Ads Agencies, Compared

Most agencies treat Microsoft Advertising as a copy-paste afterthought to Google Ads. That is exactly why the channel still prints cheap conversions for the advertisers who take it seriously. Bing holds roughly 12% of US desktop searches, the audience skews older and higher income, and CPCs routinely come in below Google for the same keywords. The catch: very few agencies actually manage it properly. At Hustle Marketers we run Microsoft Advertising accounts every single day as a Microsoft Advertising Partner, so we know what good management looks like and who else in the market delivers it. This list ranks the best Bing Ads agencies and specialists by published pricing, entry minimums, partner status and honest best-fit, not by marketing copy.

Disclosure: Hustle Marketers publishes this page and lists itself first. Our founder, Ishant Sharma, is listed second. Nobody paid to be listed.

• Hustle Marketers is the best overall pick for ecommerce and small business budgets, with management from $600 to $800 per platform per month and Microsoft Advertising Partner status; its founder, Ishant Sharma, is second.
• Logical Position and WebFX are the two strongest picks if you want a large agency with a fully published rate card.
• JumpFly and SmartSites hold Microsoft Elite Partner tiers, the top of Microsoft’s partner program.
• Tinuiti fits enterprise retail; Powered by Search fits B2B SaaS; SearchKings fits home services lead gen.
• Across the market, expect to pay $599 to $1,500 per month at entry level, or 10% to 15% of spend at scale.

The gap between an imported account and a native build is measurable. A commercial flooring brand whose Microsoft account we rebuilt from an untouched Google copy reached 10.8x ROAS overall, with one campaign at 16.1x. On the multi platform side, 1800 Eichlers, a Judaica ecommerce store, saw return on ad spend rise from 4.90 to 17.15 on Google Ads over 120 days, with Meta Ads at 15.47 return on purchase conversion value. Ask any agency on this list for the equivalent numbers before you sign anything.

Why Does Bing Need Its Own Agency Instead of a Google Import?

Microsoft Advertising reaches searchers on Bing, Yahoo, DuckDuckGo, AOL, Edge, Windows and Copilot. StatCounter data puts Bing at about 4.5% of worldwide search and roughly 12% of US desktop search, and Microsoft’s search and news advertising revenue passed $15 billion in FY2026. That is a real channel, not a rounding error.

Three things make it different from Google in practice. First, CPCs are usually lower because fewer advertisers compete in the auctions. Second, Microsoft Advertising offers LinkedIn profile targeting, which lets you bid by industry, company and job function. No Google campaign type can do that. Third, the audience skews 35 plus, desktop heavy and higher household income, which is why B2B, finance, home services and considered ecommerce purchases tend to overperform here.

The reason most advertisers see poor Bing results is simple. Their agency imported Google campaigns with one click and never touched them again. Syndicated search partner placements leak budget, the Microsoft Audience Network bleeds native placements into search campaigns with no full opt-out toggle, negatives never get rebuilt, and device modifiers stay at Google settings. We publish exactly how to police the first leak in our guide to removing Microsoft syndicated search partners. If an agency cannot describe its Bing-specific workflow, it does not have one.

How Did We Pick These Agencies?

We verified partner status against Microsoft’s own partner directory rather than trusting badges on agency sites. We favored agencies that publish pricing, because published rate cards signal confidence and make comparison honest. We checked third-party reviews on Clutch and G2, and we looked for proof that each agency builds Microsoft campaigns natively instead of importing Google and walking away. As disclosed above, Hustle Marketers is our agency and sits at number one, with its founder, Ishant Sharma, at number two. Their entries show the facts behind that, and we list ten strong alternatives, because no single agency fits every business.

The Best Microsoft (Bing) Ads Agencies

1. Hustle Marketers

Hustle Marketers is a PPC and SEO agency founded in 2020 by Ishant Sharma, who has worked in digital marketing since 2013. It is a Google Partner, Meta Business Partner and Microsoft Advertising Partner with 591+ client reviews across platforms, $780M+ in trackable client revenue across 2,500+ brands and Clutch Award wins in 2023, 2024 and 2026. The delivery team works from Zirakpur, India, with clients worldwide. Meetings happen online.

Hustle Marketers publishes this page and lists itself first, so every fact below links to a place you can check it.

Hustle Marketers at a glance

Why choose Hustle Marketers?

1. Founder-led work. Ishant Sharma sets the strategy for each account, and the Hustle Marketers team delivers the work alongside him.
2. A published price. $600 to $800 per platform per month, month to month with no lock-in. Ad spend is paid to the platform separately and you own the ad accounts.
3. Proof you can watch and read: 21 client testimonial videos from 14 business owners (playlist), 591+ reviews across platforms and Clutch Award wins in 2023, 2024 and 2026.
4. Three ad platforms under one roof: Google Partner, Meta Business Partner and Microsoft Advertising Partner.
5. It publishes its own account data, such as PPC statistics from 44 US businesses it manages, with the sample and dates stated.
6. Scale behind the work: $780M+ in trackable client revenue across 2,500+ brands and $90M+ in lifetime managed ad spend.
7. Plain about location: the delivery team is in Zirakpur, India, and works with clients worldwide.
8. No promised numbers. Hustle Marketers never promises a ROAS, CPA, cost per lead or ranking figure.

What results has Hustle Marketers published?

These are single accounts, not averages, and each figure is stated in the linked case study. See all case studies.

Hustle Marketers runs Microsoft Shopping alongside Google Shopping for ArmorPoxy, ArmorGarage, 1800 Eichlers and a US nail supply store (covered by an NDA), from one feed source with a separate budget per platform. See how we run both platforms together.

2. Ishant Sharma

Ishant Sharma is the founder of Hustle Marketers and a Google Ads, Microsoft Ads, Meta Ads and SEO specialist based in Zirakpur, India, who has worked in digital marketing since 2013. He is Top Rated Plus on Upwork, and clients can hire him directly for senior strategy, audits and account management, delivered with the Hustle Marketers team.

Ishant Sharma at a glance

Why choose Ishant Sharma?

1. Senior, hands-on experience: he has worked in digital marketing since 2013 and sets the strategy on the accounts he takes on.
2. A clear method: negative keywords built before launch, new campaigns on exact match for roughly the first 15 days, broad match only once the account has conversion data, and bid targets set only after about 30 stable days, then tightened in 15 to 20% steps.
3. Client proof: Top Rated Plus on Upwork with client reviews on the profile, and 21 client testimonial videos.
4. He never promises a ROAS, CPA or cost per lead figure, so proposals are built on your account data.
5. He publishes account data, including a 2026 Google Ads benchmarks paper covering 22 accounts.

Read client feedback on his Upwork profile, or see Ishant Sharma’s profile.

3. Logical Position: Best Published Pricing for Small Budgets

Logical Position won Microsoft Advertising’s Global Channel Partner award and publishes its full rate card: $599 per month for ad spend between $600 and $4,999, then 12% of spend above $5,000 and 10% above $12,000. The minimum spend requirement is just $500. If you want a large US agency with no pricing mystery and phone support, this is the safest mainstream pick.

4. WebFX: Best for Enterprise Reporting Depth

WebFX publishes pricing from $750 per month up to $5,000 in spend, then $975 or 15% of spend to $30,000. Its RevenueCloudFX platform feeds offline conversions back into Microsoft’s smart bidding, which most agencies never configure. Best for teams that want one large vendor across SEO, paid and email with heavy dashboards.

5. JumpFly: Best Elite Partner for Pure Paid Search

JumpFly is one of the few Microsoft Advertising Elite Partners, the top tier of the partner program, and it keeps Microsoft specialists on the account rather than rotating generalists. Pick JumpFly if paid search is the only thing you want an agency to do, and you want it done by people who attend Microsoft’s partner briefings.

6. SmartSites: Best Elite Partner for SMB Full Service

SmartSites pairs Elite Partner status with a genuine SMB focus and strong review volume across Clutch and G2. A good fit when you want Bing, Google and a website team under one roof without enterprise minimums.

7. Tinuiti: Best for Enterprise Retail

Tinuiti manages billions in annual ad spend and applies its Bliss Point measurement technology to Microsoft campaigns. If you are a national retailer that needs incrementality testing and commerce media integration, Tinuiti is built for that scale, with pricing to match.

8. HawkSEM: Best for Revenue Attribution

HawkSEM’s ConversionIQ ties Microsoft Ads clicks to closed revenue in your CRM, which answers the question most Bing advertisers cannot: did this channel actually add pipeline, or did it just claim credit? Strong pick for lead gen businesses with a sales team.

9. Powered by Search: Best for B2B SaaS

Powered by Search publishes a $6,000 per month starting price and focuses exclusively on B2B SaaS. Its angle is coordinating Microsoft Ads with visibility in AI assistants, since Bing’s index feeds ChatGPT and Copilot answers. Right choice if you sell software above $20k ACV and want pipeline modeling, wrong choice for small budgets.

10. SearchKings: Best for Home Services

SearchKings specializes in home services and franchise lead generation, with deep experience in call tracking and Microsoft’s local formats. If you run HVAC, roofing, plumbing or a franchise network, their vertical playbooks shorten the learning curve.

11. Disruptive Advertising: Best Bundled With CRO

Disruptive is a Microsoft Premier Partner that rebuilds Bing campaigns rather than importing them, and bundles landing page testing with media management. Good fit for mid-market advertisers who need the landing page fixed as much as the campaigns.

12. ROI Revolution: Best for Ecommerce Custom Bidding

ROI Revolution focuses on ecommerce brands and runs custom bidding scripts on Microsoft Shopping campaigns. A solid alternative to Tinuiti for mid-size retailers that want commerce specialization without enterprise pricing.

How Much Should Bing Ads Management Cost in 2026?

Across published rate cards and our own market data, entry-level Microsoft Ads management runs $599 to $1,500 per month. Mid-market retainers run $3,000 to $6,000. At scale, percentage models settle between 10% and 15% of monthly spend. Anything above 15% needs a very good justification. Because Bing budgets are typically 10% to 30% the size of Google budgets, the smartest structure is usually a combined Google plus Microsoft retainer, so you are not paying two management fees for one strategy.

The cheapest click on Bing is the one your agency never audits. Import-and-forget setups quietly spend budget on search partner placements nobody reviewed.

Ishant Sharma, Founder and CEO, Hustle Marketers

The Mistake We Made So You Do Not Have To

Early in our Microsoft Advertising work, we did what almost everyone does: we imported a client’s Google campaigns with Microsoft’s one-click tool, adjusted bids down, and assumed the structure would hold. Within weeks the search term reports told a different story. Bing’s broad match behaved differently, the search partner network pulled in placements we would never have chosen, and the negatives we relied on in Google simply did not exist on the Microsoft side. We rebuilt the account natively, added separate negative lists and device modifiers, and the account went from leaking spend to outperforming its Google CPA. Every Microsoft account we manage now starts from that rebuild checklist, never from a raw import.

How Do You Choose Between These Bing Ads Agencies?

Match the agency to your situation rather than the biggest name. Under $5,000 monthly spend, choose from Hustle Marketers or Logical Position, because both publish entry pricing and neither demands high minimums. Ecommerce brands should shortlist Hustle Marketers, ROI Revolution and Tinuiti, in that order by budget size. B2B SaaS should compare Powered by Search and HawkSEM. Agencies reselling services should look at white label PPC partners rather than retail agencies. And before signing anyone, ask all five of these questions: What is your Bing-specific build process? Who owns the account if we leave? How will you prove Bing is incremental rather than stealing credit from Google brand search? How do you contain Audience Network bleed, given there is no full opt-out? And for ecommerce, will you run a Microsoft supplemental feed with Offer Highlights and custom labels, or just re-serve our Google feed? The last two questions expose an import-and-forget shop in under a minute.

Frequently Asked Questions

What are Bing Ads called now?

Bing Ads is officially called Microsoft Advertising, and it has carried that name since 2019. Most advertisers still say Bing Ads, and the platform still serves ads across Bing, Yahoo, DuckDuckGo, Edge and Copilot.

How much does a Bing Ads agency cost?

Expect $599 to $1,500 per month at entry level and 10% to 15% of ad spend at scale. Hustle Marketers costs $600 to $800 per platform per month, Logical Position at $599, and WebFX at $750. Enterprise agencies like Tinuiti price by custom scope.

Is Bing Ads cheaper than Google Ads?

CPCs on Microsoft Advertising usually come in below Google for the same keywords because auction competition is thinner. The savings vary by industry, so treat any universal discount claim with suspicion and test your own terms for 60 to 90 days.

Are Bing Ads worth it in 2026?

Yes, if your buyers are in the US, over 35, on desktop, or reachable through LinkedIn profile targeting. Bing is rarely worth it for youth-focused mobile products or markets where Bing’s share is negligible. An honest agency will tell you when the channel is not a fit.

Should I just import my Google campaigns into Microsoft Advertising?

Import as a starting point, never as a strategy. After importing, rebuild negatives, review search partner settings, reset device and demographic modifiers, and add LinkedIn profile targeting where relevant. Accounts left on raw imports are where Bing budgets go to die.

What does Microsoft Advertising Partner status mean?

Partner status confirms an agency meets Microsoft’s spend, certification and performance requirements, with Select and Elite tiers above the base level. Verify any badge against Microsoft’s partner directory, because the logo on an agency’s website is sometimes out of date.

Should my Bing Ads agency exclude the Microsoft Audience Network?

It should contain it deliberately, because Microsoft offers no complete opt-out. A competent agency knows that every ad distribution option still includes Audience ads, so it attaches website exclusion lists to every search campaign, reviews the placement report weekly, and only runs native Audience placements as a separate campaign when the data earns it. Our Microsoft Audience Network guide shows how we do it.

Related guides: if you would rather work with an individual than a firm, our Bing Ads consultant page explains that route, and white label Bing Ads covers running the channel under your own agency brand.

Full month-to-month management runs through our Bing Ads agency team. Brands that want a dedicated Microsoft Ads expert inside the account work with our Bing Ads specialist team, and in-house teams that only need an audit and plan book a Bing Ads consultant review.

The Bottom Line

Microsoft Advertising rewards the advertisers who treat it as its own channel, and punishes everyone who treats it as a Google checkbox. If you want a specialist team that builds Bing natively, reports in profit rather than platform metrics, and starts at SMB-friendly pricing, book a free audit worth $500 with Hustle Marketers. We will audit your current Microsoft account, or model what the channel could add next to your Google spend, and you keep the findings either way.

Written by Ishant Sharma, Founder and CEO of Hustle Marketers, a Google Partner, Meta Business Partner and Microsoft Advertising Partner agency that has driven $780M+ in tracked sales for 2,500+ brands. Not to be confused with the Indian cricketer of the same name: this Ishant bowls Google Ads audits, not bouncers.