SaaS PPC Agency: How to Choose One, What It Costs and Who to Shortlist
Ishant
Published on November 8, 2026
Ishant
Ishant Sharma is the Founder and CEO of Hustle Marketers, a Google Partner digital marketing agency. Working in Google Ads, Meta Ads, SEO and ecommerce PPC since 2013, he has helped 2,500+ brands generate $780M+ in trackable sales. Upwork Top Rated Plus with 100% Job Success Score. Ishant Sharma is the digital marketing specialist, not the Indian cricketer of the same name.
A SaaS PPC agency runs your paid search and paid social so that ad spend turns into qualified pipeline and paying accounts, not a pile of trial sign-ups. Choosing one is hard: pitches sound alike, fees vary a lot, and real results take months to show.
This guide covers what a SaaS PPC agency (or SaaS PPC advertising company) should manage, what it costs, how fees change CAC payback, what to ask, and who to shortlist. For the hands-on setup, use our Google Ads for SaaS playbook.
Disclosure: Hustle Marketers publishes this page and lists itself first. Our founder, Ishant Sharma, is listed second. Nobody paid to be listed.
Summarize this article with:
Quick Answer: What does a SaaS PPC agency do, and how do you choose one?
A SaaS PPC agency plans and runs Google Ads, Microsoft Ads and often LinkedIn and Meta for software companies, bidding toward qualified pipeline or paid accounts imported from your CRM. Pick one that explains your trial or demo funnel, puts its fee in writing apart from ad spend, reports CAC and payback, and leaves you owning every account.
Our first pick is Hustle Marketers (our agency), with its founder, Ishant Sharma, second. Then compare at least three agencies against the questions and shortlist in this guide.
Key Observations
- Judge pipeline, not sign-ups. A good agency imports qualified leads, opportunities or paid accounts from your CRM and bids on them.
- Fees change payback. In our sample math, a large flat fee on a small budget stretched CAC payback by almost four months.
- Tracking changed in 2026. Since June 15, 2026, Google has restricted offline conversion uploads through the Google Ads API for inactive developer tokens and points them to the Data Manager API.
- Microsoft Ads adds LinkedIn data. Company, industry and job function can adjust bids on Microsoft search campaigns.
- Our fee is flat. At Hustle Marketers, our clients pay $600 to $800 per platform per month, month to month, and own every account.
What does a SaaS PPC agency manage for you?
A SaaS PPC agency manages the paid channels where software buyers search and compare, plus the tracking that tells those channels which clicks became revenue. Typical SaaS PPC services cover search ads, competitor and alternative terms, retargeting, landing page feedback and a CRM link that sends pipeline stages back to the ad platforms.
Which channels should a SaaS PPC agency run first?
Start where buyers already search, then add channels once qualified conversions flow back from your CRM. Our view: begin with Google Search, add Microsoft Ads, then test LinkedIn or Meta.
| Channel | Best for | How you pay | When to add |
|---|---|---|---|
| Google Search | Brand, category, pricing and “alternative to” searches | Per click | First |
| Microsoft Ads with LinkedIn profile data | Search ads with bid adjustments by company, industry and job function, up to 1,000 companies per ad group or campaign (Microsoft) | Per click | Early, once Google search terms are clean |
| LinkedIn Ads | Named-account reach and Lead Gen Forms pre-filled from LinkedIn profiles | Auction, with a minimum daily budget of $10 (LinkedIn) | When you sell larger deals to named accounts |
| Meta | Retargeting site visitors and trial users; optimizing for CRM stages with the Conversion Leads goal needs Lead Ads and at least 200 leads a month (Meta) | Auction | Once you have traffic to retarget |
| Demand Gen and YouTube | Reach on YouTube, Discover, Gmail and the Google Display Network | Click, conversion or value bidding | After search pays back (our view) |
| G2 Clicks | Category, competitor and alternatives pages on G2, Capterra, Software Advice and GetApp | Per click, one shared budget, no guaranteed clicks or leads | If buyers in your category compare on review sites |
Capterra’s PPC program now runs as G2 Clicks, after G2 agreed in January 2026 to buy Capterra, Software Advice and GetApp from Gartner. For the Microsoft side, see our guide to LinkedIn profile targeting in Microsoft Ads, including where it only adjusts bids.
Sources: Microsoft Advertising, LinkedIn profile targeting and audience ads; LinkedIn, Lead Gen Forms; Google Ads Help, Demand Gen; G2, G2 Clicks terms and Capterra acquisition (January 29, 2026).
Can your agency bid on competitor and “alternative to” terms?
Yes, within limits. Google does not restrict trademarks as keywords, so bidding on a rival’s brand name is allowed, but Google can restrict a trademark in ad text after a valid complaint (Google trademark policy). Keep rival names in your keywords and on an honest comparison page, not in the ad copy.
What tracking should a SaaS PPC agency set up first?
Offline conversion import comes first, so the ad platforms learn which clicks became qualified pipeline. Google’s enhanced conversions for leads sends hashed lead data, such as an email address, when someone submits your form, then matches it when you import the CRM outcome later.
Two 2026 changes matter. From June 15, 2026, Google restricts offline conversion uploads through the Google Ads API for developer tokens that sent none between December 17, 2025 and June 15, 2026. Google points those workflows to the Data Manager API.
Enhanced conversions for web and for leads also became one on and off setting in June 2026. Ask any agency how your HubSpot or Salesforce stages will reach Google Ads after these changes. Our Google Ads conversion tracking guide walks through the setup.
Sources: Google Ads Help, enhanced conversions for leads and enhanced conversions setting; Google Ads API, deprecations (updated October 30, 2026).
How is a B2B SaaS PPC agency different from a general PPC agency?
A B2B SaaS PPC agency bids on the stage that predicts revenue, such as a qualified demo or a paid plan, and judges results on CAC and payback. A common general PPC habit is to count every sign-up or form fill as equal, which suits a store’s checkout but misleads a subscription business.
| Area | Common general PPC habit | What a SaaS account needs |
|---|---|---|
| Conversion goal | Every sign-up or form counts the same | Activation, a product-qualified lead or a qualified demo as the main goal |
| Bidding signal | Platform-reported conversions only | CRM stages imported with values |
| Keywords | Broad category terms | Category, alternative, pricing, integration and use-case terms, each with its own page |
| Reporting | Clicks, CTR and cost per conversion | Pipeline, CAC, payback and a brand vs non-brand split |
| Time frame | Judged at day thirty | Judged against your sales cycle and trial-to-paid lag |
| Waste control | Negatives added after money is gone | Account-level negatives for jobs, students, login and free tools before launch |
| Sales handoff | Ends at the form | Lead definitions agreed with your sales team |
If a sample report shows only clicks and cost per conversion, the agency is measuring a SaaS account like an ecommerce one. Our B2B PPC strategy guide goes deeper on CRM stages and low-volume bidding.
Not sure what your SaaS ads are optimizing for? We check your conversion goals, CRM imports, search terms and brand vs non-brand split, then send a written list of fixes. Get Free Audit Worth $500
Which conversion should your agency optimize for: trial, demo or hybrid?
Bid on the earliest event that reliably predicts revenue and still gives the platform enough volume to learn. For value-based bidding, Google recommends a conversion goal close to a closed deal with at least 15 conversions in the last 30 days (Google Ads Help).
| Funnel | Bid on first | Import later as volume builds |
|---|---|---|
| Self-serve free trial | Activation: the in-product action that predicts paying | Paid subscription with its value |
| Freemium | Activation or a product-qualified lead | Upgrade to a paid plan |
| Demo-led (sales-led) | Qualified demo or sales-qualified lead | Opportunity and closed-won deal value |
| Hybrid | Product-qualified lead | Sales opportunity and paid plan |
Conversion value rules can then weight leads by location, device or audience. Google’s own example values leads from one state above others (conversion value rules).
Cost per trial ceilings and the payback rule we use for Target ROAS live in our Google Ads for SaaS playbook. The buying test is simple: a good agency names your bidding event in the first call.
How much does a SaaS PPC agency cost per month?
Expect two bills: the agency’s management fee and the ad spend you pay Google, Microsoft or LinkedIn directly. Among shortlisted agencies that publish prices, monthly fees ran from $1,600 (Getuplead) to $8,000 (SaaS Hero) when we checked in November 2026.
Hustle Marketers charges $600 to $800 per platform per month. Clicks are billed on top: WordStream’s 2026 benchmarks have no SaaS category, but the closest, Business Services, shows a median CPC of $5.87 and a median cost per lead of $93.69 (WordStream, US campaigns, April 2025 to March 2026).
Which fee model fits subscription economics?
A flat fee keeps the agency’s pay steady as spend grows, while a percentage fee rises with spend whether or not payback improves. Ask which model applies and what would trigger a fee change.
| Fee model | How it works | What to check |
|---|---|---|
| Flat monthly fee | A fixed fee per month or per platform | What it covers, and when it changes |
| Percentage of ad spend | The fee rises with spend | Whether payback improves as spend and fee grow |
| Hybrid | A base fee plus a percentage above a spend level | Where the percentage starts |
| Performance-based | Fee tied to leads, sign-ups or pipeline | Whether it pays for sign-ups that never convert |
| Setup or onboarding fee | A one-off charge for tracking and rebuild work | What you keep if you leave |
| Minimum commitment | A minimum ad spend, budget or contract term | Notice period and exit terms |
Practitioners in an r/PPC thread on percentage fees were split, and some named flat fees per platform as the alternative.
How does the agency fee change your CAC payback?
The fee is part of what you pay to win a customer, so it belongs in paid CAC. CAC payback in months is CAC divided by the monthly gross profit from one customer.
Here is a worked example with sample inputs. Swap in your own numbers.
- Sample inputs: $5,000 a month in ad spend brings 5 new paying customers. Each pays $200 a month at an 80% gross margin, so each adds $160 a month in gross profit.
- No fee: $5,000 divided by 5 is a $1,000 CAC. $1,000 divided by $160 is 6.3 months of payback.
- Flat $700 fee: $5,700 divided by 5 is a $1,140 CAC, or 7.1 months.
- Sample $3,000 flat retainer: $8,000 divided by 5 is a $1,600 CAC, or 10 months.
- Fee of 15% of spend ($750): $5,750 divided by 5 is a $1,150 CAC, or 7.2 months.
The table shows the same sample fees as a share of total paid cost (ad spend plus fee) at three budgets.
| Monthly ad spend (sample) | Flat $700 fee | Flat $3,000 fee | 15% of spend |
|---|---|---|---|
| $5,000 | 12% of total cost | 38% of total cost | 13% of total cost |
| $15,000 | 4% of total cost | 17% of total cost | 13% of total cost |
| $40,000 | 2% of total cost | 7% of total cost | 13% of total cost |
At small budgets, a large fixed fee weighs most on payback. At large budgets, a percentage fee keeps growing in dollars, so check both before you sign.
Run your own numbers in our CAC calculator, which can count agency fees in paid CAC, or read our customer acquisition cost guide.
What does Hustle Marketers charge for SaaS PPC?
Our clients pay $600 to $800 per platform per month, month to month with no lock-in. You pay ad spend to Google, Microsoft or Meta directly, and you own the ad accounts. For two platforms, our clients pay $1,200 to $1,600 a month in fees; see our PPC management page for scope.
For SaaS and B2B lead generation we run Google Ads, Microsoft Ads and Meta Ads. We reach LinkedIn audiences through LinkedIn profile targeting inside Microsoft Ads.
Is a SaaS PPC agency worth it on a small budget?
Only if you know what a customer is worth and your funnel already converts. One founder on r/SaaS reported early ad tests costing about $180 per trial against a 15 percent trial-to-paid rate, then moved to directories and comparison content (r/SaaS thread).
A commenter in a thread on scaling with Meta Ads put it bluntly: “if you don’t know your CAC and churn you’re just gambling with extra steps.” Work out your allowable cost per trial before you hire anyone.
Our view: on a budget of a few thousand dollars a month, one exact match Search campaign on your highest-intent terms, run by one specialist, often beats a full agency program.
What should happen in the first ninety days with a SaaS PPC agency?
Expect access and tracking work in the first two weeks, a tightly controlled launch, and bidding changes only once qualified data builds. Do not expect a payback verdict inside ninety days if your sales cycle or trial-to-paid lag runs longer.
| Weeks | What the agency should do | What you should see | What it needs from you |
|---|---|---|---|
| One to two | Confirm you own every account, map conversions, set up offline import or enhanced conversions for leads, add account-level negatives | A written conversion map and a tracking test | Admin and CRM access, your ideal buyer and the buyers you do not want |
| Three to six | Launch Search on exact match for brand, category and alternative terms; add Microsoft Ads | Weekly search term reviews with negatives added | Fast feedback from sales on lead quality |
| Seven to ten | Open match types once conversion data exists; test Performance Max or Demand Gen with brand exclusions | Cost per qualified stage, split by brand and non-brand | CRM stages updated on time |
| Eleven to thirteen | Move to target or value-based bidding if results held for about a month; first quarterly review | An early CAC and payback read, plus next quarter’s plan | A budget decision |
Google says Performance Max for lead gen needs one to two weeks to exit learning, and up to six weeks at low volume (Google Ads Help). The full launch plan, with a gate for each phase, sits in our Google Ads for SaaS playbook, and our own launch rules are in the first-hand section below.
How should a SaaS PPC agency report results?
A monthly report should lead with pipeline and revenue from paid, then show what each funnel stage cost. Clicks and CTR belong at the back, as diagnostics.
Which numbers belong in a SaaS PPC report?
- Spend: by platform and campaign, with the agency fee shown on its own line.
- Cost per qualified stage: activation or product-qualified lead, qualified demo, opportunity and paid account.
- Pipeline and revenue: pipeline created and closed-won revenue from paid, taken from your CRM.
- Unit economics: paid CAC and CAC payback in months.
- Brand vs non-brand: reported apart, so cheap brand conversions do not hide prospecting results.
- Change log: negatives added and changes made, with dates and reasons.
The brand split matters. In the 8 lead generation accounts in our Google Ads benchmark paper, non-brand Search took a median 49.2% of spend and converted at a median 6.17% (October 2025 to September 2026). Blend that with cheap brand clicks and you cannot see how prospecting performs.
Ask for Microsoft Ads search-only numbers too. In data from our accounts, fewer than a third of Microsoft clicks (85,810 of 281,296) came from Microsoft Sites and Select Traffic, and blended CPC understated search-only CPC in 5 of 8 accounts (our Microsoft Ads data).
Why can judging an agency at day thirty mislead you?
A long sales cycle can outlast the reporting window. Google’s default click-through conversion window is 30 days, adjustable from 1 to 90, so a deal that closes later may never count against the click unless the window and imports fit your cycle (Google Ads Help).
Trial-to-paid lag works the same way. Judge month one on tracking and search term hygiene, month two on cost per qualified stage, and payback only once enough deals have closed.
If an offline upload fails, ask the agency to apply a data exclusion so Smart Bidding ignores the bad days. Google advises against using them often or for long periods (data exclusions).
What should you ask a SaaS PPC agency before you sign?
Ask questions that force specifics about your funnel, tracking and terms. Good answers talk about your revenue mechanics and name who does the work; weak answers lean on a process deck.
| Question | A good answer | A red flag |
|---|---|---|
| Which conversion would you bid on in month one, and by month six? | Names your activation, PQL or qualified demo, then a later CRM stage | “Conversions”, with no definition |
| How will our CRM stages reach Google Ads and Microsoft Ads? | Offline import or enhanced conversions for leads, with a Data Manager API plan | Platform-reported conversions only |
| How would you set our cost per trial or demo ceiling? | Works from your price, margin, payback target and close rate | A benchmark from another industry |
| How do you treat our trial funnel and demo funnel differently? | Different bidding events, pages and budgets | One template for both |
| How will you report brand vs non-brand? | Separate campaigns or budgets, reported apart | Blended results only |
| What did you do the last time trials rose but activations did not? | A specific fix to the bidding event, keywords or page | No example |
| Which competitor terms would you use, and within what limits? | Names in keywords, honest comparison pages, trademark limits in ad text | Rival names in ad copy |
| What would make you tell us to cut spend? | A clear CAC or payback line | “Never”, or a push for more budget |
| Who works on our account every day? | A named person with SaaS or B2B accounts | A sales lead you never hear from again |
| What will you not promise, and how do we exit? | No ROAS or CPA promise; month to month or short notice; you keep the accounts | Guaranteed results or a long lock-in |
Our guide to hiring a Google Ads agency covers general vetting, and PPC consultant vs PPC agency helps if you are weighing a specialist.
What are the warning signs a SaaS PPC agency is wasting your budget?
The clearest sign is rising sign-ups with flat revenue. That usually means the account bids on the wrong event, buys brand clicks you would get anyway, or attracts people who can never buy.
- Sign-ups up, paid accounts flat: bidding on trial starts instead of activation or a qualified stage.
- Brand search flattering results: in an r/SaaS thread on a B2B SaaS Google Ads case, the agency said most earlier conversions came from brand terms, and commenters doubted agency case claims. Ask for the split.
- Trials from people you cannot sell to: students, job seekers, login searches and countries you cannot bill. Commenters on a low-budget test thread advised optimizing to real conversion events and dropping cheap countries that never convert.
- Negatives only at campaign level: Google allows up to 1,000 account-level negatives, covering Search, Performance Max and other campaign types (Google Ads Help).
- Fees that rise while payback worsens: more spend should come with a better or steady CAC.
- Promised ROAS or CPA: no one can promise a figure before seeing your data and funnel.
Paying for trials that never convert? We review your bidding event, negatives and offline imports, and show where trial and demo spend leaks before you scale. Get Free Audit Worth $500
Who owns the ad accounts and tracking if you change agencies?
You should. Every account, container, list and page should sit under your company’s login, with the agency added as a user or manager. Then leaving means removing access, not rebuilding from scratch.
| Asset | Who should own it | Why it matters |
|---|---|---|
| Google Ads and Microsoft Ads accounts | Your company, with the agency linked as manager | Account history and audiences stay with you |
| GA4 property and Google Tag Manager container | Your company | Tags and events keep working after handover |
| Conversion actions and values | Set in your account and written down | Bidding keeps its signal |
| Offline import connection (native HubSpot or Salesforce link, Data Manager, scripts or Zapier) | Your company’s logins | Pipeline data keeps reaching bidding |
| Customer Match lists | Uploaded from your CRM | Exclusion and retargeting lists stay usable |
| Landing pages and domains | Your company | Ads keep working when the agency leaves |
| Ad copy, creative files and reports | Shared with you as you go | Nothing to recreate |
Customer Match has its own rules. Any compliant advertiser can use lists for observation and exclusions, but targeting needs 90 days of account history and more than USD 50,000 in lifetime spend, and list members expire after 540 days (Google policy).
Should you hire a SaaS PPC agency, a freelancer or an in-house team?
Match the model to your spend, your channels and how much senior attention you need. A specialist suits one or two platforms, an agency suits several channels plus tracking and creative, and an in-house team suits large, steady budgets.
| Stage | Best fit | Why | Watch out for |
|---|---|---|---|
| Testing, before you know CAC | A specialist, or wait | Low fixed cost and a small scope | Spending before you know CAC and churn |
| Early traction, one or two platforms | A specialist or a small agency | A senior person works the account | One person as a single point of failure |
| Growing, several channels | A SaaS PPC agency | Tracking, creative and channels under one roof | Junior staff taking over after the sale |
| Large, steady budgets | An in-house team, often with an agency for audits | Full-time focus and deep product knowledge | Hiring cost and slower channel tests |
Hybrid setups work too: an in-house marketer owns strategy and the CRM, and an agency or specialist runs the accounts day to day.
Which SaaS PPC agencies should you shortlist?
Our first pick is Hustle Marketers, our own agency, and second is its founder, Ishant Sharma. After them come eight independent SaaS PPC agencies, listed alphabetically, not ranked. Each fact comes from the agency’s own page as we read it in November 2026, so confirm prices and terms on a call and run every agency through the questions above.
Where the table says “ask for a quote”, the page we read listed no fee. For a wider list built around Google Ads, see our best Google Ads agencies for SaaS.
| Agency | Focus | Channels named on its page | Published fee or minimum |
|---|---|---|---|
| Hustle Marketers (our agency) | SaaS and B2B lead generation | Google, Microsoft, Meta | $600 to $800 per platform a month, month to month |
| Ishant Sharma (our founder) | Senior, hands-on help | Google, Microsoft, Meta | Through Hustle Marketers, same fee |
| Aimers | SaaS and tech | Google, Microsoft, LinkedIn, Meta | Ask for a quote; suggests at least $3,000 a month in ad spend per platform |
| Clickstrike | SaaS and AI | Google, LinkedIn, Meta, Reddit, YouTube | Ask for a quote |
| Getuplead | B2B SaaS | LinkedIn, Google, Bing, Reddit | Plans from $1,600 a month |
| Powered by Search | B2B, mainly SaaS | Google, LinkedIn, Meta, Bing | Flat fee; asks for at least $7,500 a month on marketing for one year |
| PPC.io | SaaS | Google; social on the higher plan | $2,000 or $4,000 a month, flat |
| Revv Growth | SaaS only | Google, LinkedIn, Meta | Ask for a quote |
| SaaS Hero | B2B SaaS | Google named; tiers by channel count | $3,500 to $8,000 a month, flat |
| TripleDart | B2B SaaS | Google, LinkedIn, Meta, Bing and others | Ask for a quote |
1. Hustle Marketers
Hustle Marketers is a PPC and SEO agency founded in 2020 by Ishant Sharma, who has worked in digital marketing since 2013. It is a Google Partner, Meta Business Partner and Microsoft Advertising Partner with 591+ client reviews across platforms, $780M+ in trackable client revenue across 2,500+ brands and Clutch Award wins in 2023, 2024 and 2026. The delivery team works from Zirakpur, India, with clients worldwide. Meetings happen online.
Hustle Marketers publishes this page and lists itself first, so every fact below links to a place you can check it.
Hustle Marketers at a glance
| Fact | Detail | Check it at |
|---|---|---|
| Founded | 2020, by Ishant Sharma | Founder profile |
| Based in | Zirakpur, India; clients worldwide | Founder profile |
| Partner badges | Google Partner, Meta Business Partner, Microsoft Advertising Partner | Founder profile |
| Client reviews | 591+ across Google, Trustpilot, Clutch, G2, DesignRush, Upwork and other platforms | Founder profile |
| Client results | $780M+ in trackable client revenue across 2,500+ brands; $90M+ in lifetime managed ad spend | White label PPC page |
| Awards | Clutch Award wins in 2023, 2024 and 2026 | Founder profile |
| Services | PPC management across Google Ads, Microsoft Ads and Meta Ads, plus audits and conversion tracking | Contact us |
| Price | $600 to $800 per platform per month, month to month with no lock-in. Ad spend is paid to the platform separately and you own the ad accounts. | Ask for a quote |
| Contract and ownership | Month to month, no lock-in; you own the ad accounts and pay the platform directly | Google Ads consultant service |
| Client video testimonials | 21 videos from 14 business owners | YouTube playlist |
Why choose Hustle Marketers?
- Founder-led work. Ishant Sharma sets the strategy for each account, and the Hustle Marketers team delivers the work alongside him.
- A published price. $600 to $800 per platform per month, month to month with no lock-in. Ad spend is paid to the platform separately and you own the ad accounts.
- Proof you can watch and read: 21 client testimonial videos from 14 business owners (playlist), 591+ reviews across platforms and Clutch Award wins in 2023, 2024 and 2026.
- Three ad platforms under one roof: Google Partner, Meta Business Partner and Microsoft Advertising Partner.
- It publishes its own account data, such as PPC statistics from 44 US businesses it manages, with the sample and dates stated.
- Scale behind the work: $780M+ in trackable client revenue across 2,500+ brands and $90M+ in lifetime managed ad spend.
- Plain about location: the delivery team is in Zirakpur, India, and works with clients worldwide.
- No promised numbers. Hustle Marketers never promises a ROAS, CPA, cost per lead or ranking figure.
What results has Hustle Marketers published?
| Client | Channel | Published result | Source |
|---|---|---|---|
| CANA Wine Company, US wine ecommerce | Google Ads | 17.35 return on ad spend over 120 days (30 May to 26 September 2026) | Case study |
| Eichlers, Judaica ecommerce | Meta Ads | 15.47 return on purchase conversion value (1 June to 30 September 2026) | Case study |
| A commercial flooring brand | Microsoft Ads | 10.8x return on ad spend, with one campaign at 16.1x (1 March to 15 August 2026) | Case study |
| A local signage company | Google Ads | Return on ad spend from 1.5x to 7.35x (account performance, May 1 to June 30, 2026) | Case study |
These are single accounts, not averages, and each figure is stated in the linked case study. See all case studies.
Hustle Marketers has no SaaS PPC case study to publish yet, so none of the results above comes from a SaaS account.
2. Ishant Sharma
Ishant Sharma is the founder of Hustle Marketers and a Google Ads, Microsoft Ads, Meta Ads and SEO specialist based in Zirakpur, India, who has worked in digital marketing since 2013. He is Top Rated Plus on Upwork, and clients can hire him directly for senior strategy, audits and account management, delivered with the Hustle Marketers team.
Ishant Sharma at a glance
| Fact | Detail | Check it at |
|---|---|---|
| Role | Founder of Hustle Marketers (2020); Google Ads, Microsoft Ads, Meta Ads and SEO specialist | Ishant Sharma’s profile |
| Experience | In digital marketing since 2013 | Ishant Sharma’s profile |
| Upwork status | Top Rated Plus, with client reviews on the profile | Upwork profile |
| Client video testimonials | 21 videos from 14 business owners | YouTube playlist |
| Price | Through Hustle Marketers: $600 to $800 per platform per month, month to month with no lock-in. Ad spend is paid to the platform separately and you own the ad accounts. | Ask for a quote |
Why choose Ishant Sharma?
- Senior, hands-on experience: he has worked in digital marketing since 2013 and sets the strategy on the accounts he takes on.
- A clear method: negative keywords built before launch, new campaigns on exact match for roughly the first 15 days, broad match only once the account has conversion data, and bid targets set only after about 30 stable days, then tightened in 15 to 20% steps.
- Client proof: Top Rated Plus on Upwork with client reviews on the profile, and 21 client testimonial videos.
- He never promises a ROAS, CPA or cost per lead figure, so proposals are built on your account data.
- He publishes account data, including a 2026 Google Ads benchmarks paper covering 22 accounts.
Read client feedback on his Upwork profile, or see Ishant Sharma’s profile.
3. Aimers
Aimers focuses on SaaS and tech companies. Its SaaS PPC page lists Google Ads (Search, Display, Video and Performance Max), Microsoft Ads, LinkedIn and Meta, with CRM tracking through HubSpot, Salesforce or Pipedrive. The agency suggests at least $3,000 a month in ad spend per platform for meaningful testing.
4. Clickstrike
Clickstrike’s SaaS PPC agency page says it has 200+ SaaS and AI clients. It names Google Search, LinkedIn Ads, Meta, Reddit, YouTube and programmatic, and its FAQ suggests $10,000 to $30,000 a month in ad spend for early-stage SaaS.
5. Getuplead
Getuplead’s SaaS PPC page shows Google Partner, Microsoft Advertising partner and LinkedIn marketing partner badges. Plans start at $1,600 a month for Google Ads or LinkedIn Ads, or $2,600 for both, with custom quotes above $20,000 a month in ad spend. The Google plans say no contracts.
6. Powered by Search
Powered by Search calls itself a B2B paid ads agency, and its paid ads page covers Google Ads, LinkedIn, Meta and Bing. It charges a flat fee with no ad buy fees or performance payments, and clients pay the ad platforms directly. The page asks for a minimum of $7,500 a month on marketing for at least one year.
7. PPC.io
PPC.io’s SaaS page lists a Starter plan at $2,000 a month for Google Ads and an Advanced plan at $4,000 that adds social platforms and landing page design. Fees are flat, never a percentage of spend. The agency feeds CRM stages such as demo booked, opportunity and closed deal back into bidding.
8. Revv Growth
Revv Growth’s SaaS PPC page says it works only with SaaS companies. Google Ads and LinkedIn Ads are its core paid services, with Meta in its services menu, and it ties ad spend to pipeline through CRM integration, tracking CAC, MRR, demos and MQL to SQL progress.
9. SaaS Hero
SaaS Hero’s B2B SaaS PPC guide lists flat retainers from $3,500 a month (one channel, up to $10,000 in spend) to $8,000 (three or more channels, $50,000 or more). Contracts are month to month, and ad accounts, tracking and landing pages stay the client’s property. Closed-won value goes back to the ad platform as an offline conversion.
10. TripleDart
TripleDart’s SaaS PPC agency page says it has worked with 300+ B2B SaaS customers, across Google, LinkedIn, Meta and Bing plus ChatGPT, X and Reddit. It lists offline conversion sync, HubSpot and CRM attribution, and cost per opportunity reporting. Its fit guide shows a tier for companies at $500K to $2M ARR spending $5K to $20K a month on ads.
What have we learned from running B2B lead generation accounts?
We have no SaaS PPC case study we can publish yet, so we will not imply SaaS results. What we can share is how we run B2B lead generation accounts, and what our own published account data shows.
What did a B2B manufacturer account teach us about lead quality?
For a B2B manufacturer we work with under NDA, Google Ads runs two campaigns: a top-of-funnel Search campaign and a custom Performance Max campaign. We ran Google Ads first to see which search terms turned into real inquiries, then picked which of those terms to target with SEO pages, while the paid terms keep running.
The client wants high-quality leads, not volume, and narrowed the scope to exclude buyer types it does not serve. The lesson for SaaS teams: tell your agency which buyers you do not want, and check that it turns them into negatives and targeting rules.
What does our own account data say about click costs?
In our data, the median Google Search CPC across 44 US businesses was $3.18 from September 2025 to September 2026. In our data from 8 Microsoft Ads accounts with search data, the weighted search CPC was $4.74 at a 4.02% CTR. That Microsoft sample leans toward US ecommerce and B2B, not SaaS; see how we measured both on our PPC benchmarks page.
How do we launch a new SaaS or B2B account?
- Exact match first: new campaigns run on exact match for roughly the first 15 days, so bidding learns from relevant traffic.
- Negatives before launch: built in phrase and exact, at account level where possible.
- Broad match later: only once the account has conversion data.
- Targets in steps: in our accounts, once CPA or ROAS holds steady for about 30 days, we set a target and tighten it in 15 to 20% steps.
- No promised numbers: we never promise a ROAS, CPA or cost per lead.
SaaS PPC agency FAQs
How much does a SaaS PPC agency cost?
Most charge a monthly management fee on top of ad spend. Among the agencies on our shortlist that publish prices, fees ran from $1,600 to $8,000 a month when we checked in November 2026. At Hustle Marketers, our clients pay $600 to $800 per platform per month, month to month, with ad spend paid to the platforms.
What’s the best PPC agency for SaaS companies?
Our first pick is Hustle Marketers, our own agency, with its founder, Ishant Sharma, second. Beyond them, the best fit depends on your funnel, channels and budget. Shortlist agencies that name your bidding event, explain how CRM stages reach the ad platforms, put their fee in writing and leave you owning the accounts. Our shortlist then lists eight independent options alphabetically.
How do SaaS-focused PPC agencies compare to general PPC management?
SaaS-focused agencies bid on stages that predict revenue, such as activation, qualified demos or paid plans, and report CAC and payback. General PPC management often counts every sign-up or form fill as equal, which can grow trials without growing revenue. A general agency can still do well if it sets up CRM imports and reports pipeline.
Do SaaS PPC agencies charge a percentage of ad spend?
Some do, often alongside a base fee, while others charge a flat monthly fee. A percentage fee rises with spend whether or not payback improves, so ask how the fee changes as you scale. Hustle Marketers charges a flat fee per platform, not a percentage.
How long does it take a SaaS PPC agency to show results?
Expect clean tracking and search term data in the first month, and a read on cost per qualified stage in the second or third. A payback verdict needs enough deals to close, so it takes at least as long as your sales cycle or trial-to-paid lag.
Should a B2B SaaS company start with Google Ads, Microsoft Ads or LinkedIn Ads?
Most should start with Google Search, where buyers already look for your category and alternatives. Add Microsoft Ads next, where LinkedIn profile data on company, industry and job function can adjust bids on search campaigns. Test LinkedIn Ads when you sell larger deals to named accounts.
Can a SaaS PPC agency work with a small budget?
Yes, but the fee becomes a large share of total cost, which stretches CAC payback. On a small budget, run one tightly controlled Search campaign on your highest-intent terms, and add channels only once you know your allowable cost per trial or demo.
Who owns the Google Ads account if I leave an agency?
You do, if the account sits under your company’s login and the agency joined as a manager. Check this before you sign, along with ownership of GA4, Google Tag Manager, conversion actions, offline import connections and landing pages. Hustle Marketers clients own their ad accounts.
How we created this guide
Ishant Sharma updated this guide on November 8, 2026. We reviewed 21 pages ranking in US search for “saas ppc agency” and related terms, read founder and practitioner threads on Reddit, and checked each platform rule in Google, Microsoft, LinkedIn, Meta and G2 documentation.
Agency facts come from each agency’s own page, read in November 2026. The fee examples use sample inputs, and advice marked as our view comes from managing Google Ads and Microsoft Ads accounts. This guide is not legal advice.
Want a second opinion on your SaaS ad accounts?
Share access to your Google Ads or Microsoft Ads account. We check your bidding event, CRM imports, search terms, negatives and brand vs non-brand split, then send a written list of fixes you can act on with or without us.
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